Heading to a Tradeshow in 2012? 5 Tips For Getting the Most ROI Out of Your Event

For some, Vegas brings memories of buffets, cocktails and the Cirque du Soleil show. For others, it brings back memories of shuttle schedules, sore feet and stacks of business cards – yes, I’m talking about tradeshow season. While tradeshows aren’t anything new, in the past few years I’ve seen companies who more closely evaluate which… Continue reading

SOCIAL MEDIA APPLICATIONS; HOW BUSINESSES CAN ENGAGE USERS IN SOCIAL MEDIA

I love music, so reasonably I’ve been an avid user of Spotify since it first appeared in the United States. Aside from fulfilling my music needs, Spotify has consistently offered so much more. Most recently the company announced that they now offer applications. One of Spotify’s initial applications was the Rolling Stone application. While users listen… Continue reading

Banning Emails – Novel or Nonsense?

I’ll admit it. I’m in a love/hate relationship with my inbox. Don’t get me wrong; there are things I love about it: it bears witness to the exchange of great ideas, documents new relationships with key influencers, and gives me amazing search functionality (hello all-important email I sent back in 2008!). But it also has… Continue reading

Honors for Affect!

This week our team earned some great honors at the PR News Awards Luncheon held in Washington, D.C. Affect was named a Top Place to Work in PR for 2011, and our very own Sandra Fathi was a finalist for Public Relations Professional of the Year for agencies in the PR People Awards. PR executives… Continue reading