In public relations we are constantly monitoring news relating to our clients that we sometimes forget to keep up on our own industry. In order to help you with your weekly dose of industry news, I’ve included this week’s top PR articles below.
1. What SOPA Means for PR Professionals (Ragan’s PR Daily)
SOPA was a major industry topic this week, with a large amount of websites, including Wikipedia, protesting the act. It’s interesting to see how this act influences public relations. For example, did you know that if you represent a client with a non-U.S. website that hosts offensive content, Google will be required to exclude the website from their search engine?
2. PR: The Best Insurance in a Crisis? (PR News)
After the sinking of a Carnival Cruise ship off the coast of Italy, there was a lot of discussion on how large companies should handle this type of crisis. PR News wrote an interesting story explaining that many insurance companies are partnering with public relations agencies to offer crisis management services to businesses.
3. Interview: Mark Cuban On PR’s Value For Startups (PRSAY)
Last week, Dallas Mavericks owner, Mark Cuban, wrote a piece in Entrepreneur advising startups on how to have a successful start. One of his rules was to “never hire a PR firm.” After receiving a large amount of feedback on his advice, Mark Cuban spoke with the PR blog, PRSAY, to provide more details on his response.
If you find any additional great public relations articles that you’d like to share, get in touch in the comments section.
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