From the monthly archives:

March 2012

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The only reason you wouldn’t know about the March 30 deadline for the transition to the Facebook Timeline is if you’re living under a rock. But let’s say you’re a last minute kind of person/brand, and you haven’t sufficiently planned out your timeline updates for the changeover. Below are some quick tips to keep in mind as you make the transition. It’s ok not to have all your information updated by March 30. Brands will still be able to modify a timeline, however make an internal schedule Read more [...]

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It’s a problem many companies may be familiar with: We have no news. Our product roadmap has been delayed. We don’t have any customers willing to talk about our product or services. As a PR professional, it’s not uncommon for me to hear any (or all!) of those statements from both current and prospective clients – regardless of how big or small the company may be. Enter a little something called “Story Hijacking.” Story hijacking may seem like a simple enough concept (you may have Read more [...]

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