From the monthly archives:

March 2012

Don’t Forget, March 30 is Facebook Timeline Time: Tips to Remember as your Brand Makes the Transition

by Breanne Thomlison on March 29, 2012

The only reason you wouldn’t know about the March 30 deadline for the transition to the Facebook Timeline is if you’re living under a rock. But let’s say you’re a last minute kind of person/brand, and you haven’t sufficiently planned out your timeline updates for the changeover. Below are some quick tips to keep in mind as you make the transition. It’s ok not to have all your information updated by March 30. Brands will still be able to modify a timeline, however make an internal schedule Read more [...]

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The Art of Story Hijacking

by Kate Ryan on March 12, 2012

It’s a problem many companies may be familiar with: We have no news. Our product roadmap has been delayed. We don’t have any customers willing to talk about our product or services. As a PR professional, it’s not uncommon for me to hear any (or all!) of those statements from both current and prospective clients – regardless of how big or small the company may be. Enter a little something called “Story Hijacking.” Story hijacking may seem like a simple enough concept (you may have Read more [...]

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