From the monthly archives:

August 2012

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Given the extensive global coverage of Prince Harry’s recent shenanigans, I don’t feel the need to detail out the complete scenario that unfolded last week at the Encore Wynn resort. However, examining the meticulous yet rapid PR production brought forth by the Las Vegas Convention and Visitor’s Authority is worth reviewing in great detail. Below is an overview of how the scandal has impacted these brands: Celebrity Guest Stays for Free: Encore Wynn Comps Harry’s Room Owners of Encore Read more [...]

Lance Armstrong will probably be stripped of his Tour De France titles and status as the greatest cyclist to have ever lived, but is his legacy as a champion for cancer also in jeopardy? Originally founded by Armstrong in 1997, Live Strong has raised nearly $500 million for cancer research and helped 2.5 million cancer survivors.  Even though it has distanced itself from him over the years, the organization’s success is a testament to Armstrong and his legacy as a notable cancer survivor. Lance Read more [...]

Raise your hand if this has happened to you: you have a great media opportunity secured, but can’t for the life of you get someone at your company on the phone with the reporter. Your spokesperson matrix? It’s empty. A reporter calls looking for a subject matter expert? Everyone’s too busy to make time for the interview. You want to hold a media training…. But have no idea who to invite. You’re not alone! Here are five steps to growing a thriving spokesperson program, making Read more [...]

As a PR pro, imagine waking up to this headline about your client: “My Sister Paid Progressive Insurance to Defend Her Killer in Court.” To me, that sounds like a nightmare. Yesterday afternoon, Progressive Insurance experienced that headline, and subsequent uproar within the Twittersphere surrounding its recent crisis. If companies are going to engage with their customers on social media, a crisis communications strategy needs to be in place, and understood, should something go awry. Consistent Read more [...]

As an Integrated Marketing graduate student at NYU, I am currently taking a Brand Strategy course. We had a great reading the other day on harnessing the power of storytelling and thought it was definitely worth sharing. The reading was an excerpt from The Dragonfly Effect, by Jennifer Aaker and Andy Smith. While the focus was on social media, I couldn’t help but think how applicable the points were for public relations as well. Struggling with writing an awesome pitch, or even a catchy subject Read more [...]