How to Cultivate Client Relationships to Drive Success

This week, I attended the NY/IABC event, Mad Men vs. Crazy Clients, held at the Affect offices. The event’s panel provided attendees with an in-depth view of agency and corporate life in the communications industry. The fantastic panel featured impressive industry leaders: GE’s VP of Communications and Public Affairs, Gary Sheffer; president of Weber Shandwick,… Continue reading

Never judge a book by its cover? A look at visual trends in media.

Shocking headlines are nothing new. In fact, they are often how we choose what media to consume and what stories to read. As PR professionals, we know that people are hit with thousands of messages through words and images every day. It is part of our job to get people to sort through those messages… Continue reading

10 Years, 10 Charities

Affect was founded in 2002 and this year we are celebrating our 10th anniversary! This achievement could only be accomplished through the hard work of our talented employees, loyal clients and supportive partners. In the past 10 years we have been extraordinarily blessed with all of our achievements and successes and now it’s our turn… Continue reading

Social Media Is Considered a Luxury for Most Politicians?

  Last week, I was speaking with a friend who works on the Hill about his general thoughts on social media and the Presidential election. We were discussing a lot of interesting points, however one point that stood out to me was when he noted that social media is considered a luxury to most people… Continue reading

Media Training Lessons from the Summer’s Newsmakers

Most of us begin this week with a begrudging goodbye to yet another summer.  Looking back at the season’s headlines (aside from the usual vacation, holiday and hurricane news), we saw stories that would make any public relations professional cringe. Here are three summer newsmakers and the PR lessons to learn from their lack of… Continue reading