From the monthly archives:

November 2012

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The phone rings. It’s a journalist on deadline. She’s heard from a competitor that your company suffered a major data breach – and she’s writing about it within the next hour. What do you do next? Well, if you work at Affect, the next steps are simple. That’s because last week our entire team ran what is an often missed but critical component of any crisis communications plan – a crisis simulation. Using an example the technology industry has seen many times this year, we Read more [...]

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As Thanksgiving kicks off the holiday season, it’s time to prepare some answers for the inevitable family interrogation that takes place during large gatherings. As PR pros, the most common question asked is “what exactly do you do, again?” A fresh approach to this question recently took place, asking PR pros to chime in with their own definitions of PR through social media outlets using the hashtag #PRis. PR Newswire created an infographic showcasing the best answers from the “PR Streets.” Read more [...]

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Q: What do Lockheed Martin, the CIA and Waffle House have in common? A: Their leaders have all made headlines thanks to personal scandals. For most people, mistakes in one’s personal life don’t have long-term business repercussions. For a high-profile executive on the other hand, every move may be monitored by employees, clients and the media. One mistake can significantly impact his (or her) reputation as well as the stability of the company. What would you do if your CEO had a public Read more [...]

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As PR professionals, we spend a lot of time thinking about and using social media to deliver our clients’ messages to key audiences. But as superstorm Sandy ravaged the east coast last week, social media served the much more important purpose of delivering critical information before, during and after the storm to the people who needed it – often to individuals and families without power whose smartphones became their lifelines. According to Twitter (cited in a report by the Pew Research Read more [...]

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This week has been difficult for many people on the East Coast due to the Sandy “superstorm.” Homes and business have seen destruction, people’s lives have been uprooted, and emergency workers are working 24/7 to get cities and towns across the coast back to a normal, working state. In the wake of the storm, it’s important that we are understanding of the situation as we go about our daily work. As PR pros, we are constantly in contact with clients, reporters, vendors, and other people Read more [...]

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