From the monthly archives:

March 2013


Tradeshow season (my favorite season of all!) is upon us. It’s the time of year when snow melts, flowers bloom – and you struggle to calculate the wattage required to provide electricity to a dozen laptops and multiple LCD screens for your 10×20 booth space (side note: why do the power strips always need to be ordered separately – what is the sense in that?). It’s so easy to get caught up in furniture, floral, labor and Internet – you may overlook the things that won’t physically be sitting in the Read more […]


In PR, breaking news often represents an opportunity to generate media coverage for clients. Here at Affect, we call it Story Hijacking. And we do it a lot. While speed is crucial, it’s just as important to be thorough in your approach to avoid misunderstandings or other pitfalls. After Superstorm Sandy, Garance Franke-Ruta published a brilliantly “common-sensical” refresher on Tweeting responsibly about breaking news. Here are three other reminders to help PR pros keep calm and pitch on: 1.     Read more […]


Here at Affect, it’s been another busy month filled with everything from tradeshows, to press releases, to media briefings and contests. When I took a look back at the month, I couldn’t help but ask: what DIDN’T we do at Affect in February? Indulge me on a little sample of a few of the things we accomplished as an agency last month: Hosted two Social Media Week events Pitched our mobile & security clients for on-site briefings at both Mobile World Congress and RSA Attended the hugely successful Read more […]

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To find our next Account Coordinator, today Affect announced the launch of The New York Job Project, a contest where one entrant will win a full-time dream job working at Affect. Building on the success of the annual New York Intern Project, in which contestants competed for a paid summer internship, Affect initiated the job contest to encourage talented, aspiring PR and social media professionals to jump-start their careers. Powered by Strutta, an interactive promotions company offering an Read more […]