New Study Touts the Power of Email

by Jenna Saper on January 23, 2014

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Just when you thought that communication via email was becoming a relic of the past, a new report from McKinsey & Co. reveals that email is actually nearly 40 times more effective for reaching customers than Facebook and Twitter combined.  Likes, favorites and follows are great for engaging with your customers in real time, but email has remained the frontrunner for conversions.

We’ve always seen the value in using email marketing to gain new customers and have recommended this for many clients looking to reach a targeted group about a specific service.

Read more about the study here.

{ 2 comments… read them below or add one }

TeamAffect 01.23.14 at 5:00 pm

Don’t underestimate the power of email. Our new blog post showcases a @McKinsey Study explaining why
http://t.co/csrOK4ghz5

sandrafathi 01.23.14 at 6:27 pm

TechAffect: New Study Touts the Power of Email: Just when you thought that communication via email was becomin… http://t.co/9qPQBscbRb

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