Like it or not, big data has taken over all facets of our professional and private lives. Every industry sector has seen and embraced the power of data to aid in decision-making and validate strategies.
If you’re a PR professional you may be asking how you can harness this data to generate results for your clients – a tough question since its value can be elusive and headlines can come without big data.
Our team looked at different types of data (i.e. proprietary, commissioned and curated) and has shared how to leverage it for driving media coverage and increasing your client organization’s share of voice.
Want to know more? Download the whitepaper here.