About

Tech Affect is a blog written by team members of Affect Strategies, a strategic marketing, communications and public relations firm based in New York City.

Sandra Fathi has been in the technology industry since her father put her to work soldering transistors onto circuit boards as a ‘fun’ summer job in grade school. Sandra started her real career as a journalist and later honed her skills in marketing and public relations for technology start-ups as well as telecom giants. An ardent entrepreneur, former drill sergeant in the Israeli army and self-admitted pop culture junky, when she’s not at work, Sandra spends most of her time being bossed around by her kids. Send her a note at sfathi@affectstrategies.com. See all blog posts by Sandra here.

Leslie Campisi would have invented the Internet if Al Gore hadn’t thought of it first. A Louisiana native lured to New York City by the promise of dot com riches, she’s worked as a tech marketer, content manager and interactive producer for more than 10 years. When not at the office, Leslie can be found catching up on Arsenal highlights, reading hundreds of blogs, and attempting to put her MFA in creative writing to use. It is rumored she once appeared on College Jeopardy. Email Leslie at lcampisi@affectstrategies.com. See all blog posts by Leslie here.

Katie Safrey puts the social in social media (and if Affect Strategies had a cheerleading squad, she’d be the captain).  Katie started her career as an event planner for the financial industry, and quickly turned her love of a good tradeshow/conference/party into a passion for all things marketing and social media.  She’s been with Affect for almost four years, and heads up agency’s social media and marketing programs.  She is currently plotting a way to convince Sandra to build a kitchen in the Affect Strategies office (she’s our resident foodie).  Email Katie at ksafrey@affectstrategies.com or follow her on Twitter @ksafrey. See all blog posts by Katie here.

Regina Nisita would rather be reading…nonstop…all day long. Working at Affect Strategies is a way to keep her addiction to books going.  For many years, that addiction was satisfied by working at Borders Books and Music in various marketing and management roles.  While at Borders, Regina received her Masters of Arts degree in communications/public relations and then took the leap into tech as Director of Sales and Marketing at HopStop.com.  When not at work, Regina can obviously be found reading, but also glued to her Xbox 360 or Wii or at many local NYC galleries.  Catch up with her at rnisita@affectstrategies.com. See all blog posts by Regina here.

Julia Gaynor, a born and bred Bostonian, has worked in the public relations and marketing field for more than six years, with a focus in technology and business-to-business for the past three years. Julia had no choice but to love technology; from a very early age her father made her take apart PCs and put them back together—for fun. Since then, Julia has embraced her god-given nerdiness, designing and implementing forward-thinking integrated public relations and communications programs for a variety of technology, B2B and medical device companies. She also recently discovered an unadulterated love for supercomputers. No one has let her take one apart yet and put it but together, but that hasn’t stopped her from asking. See all blog posts from Julia here.