About

Tech Affect is a blog written by team members of Affect Strategies, a strategic marketing, communications and public relations firm based in New York City.

Sandra Fathi has been in the technology industry since her father put her to work soldering transistors onto circuit boards as a ‘fun’ summer job in grade school. Sandra started her real career as a journalist and later honed her skills in marketing and public relations for technology start-ups as well as telecom giants. An ardent entrepreneur, former drill sergeant in the Israeli army and self-admitted pop culture junky, when she’s not at work, Sandra spends most of her time being bossed around by her kids. Send her a note at sfathi@affectstrategies.com.

Leslie Campisi would have invented the Internet if Al Gore hadn’t thought of it first. A Louisiana native lured to New York City by the promise of dot com riches, she’s worked as a tech marketer, content manager and interactive producer for more than 10 years. When not at the office, Leslie can be found catching up on Arsenal highlights, reading hundreds of blogs, and attempting to put her MFA in creative writing to use. It is rumored she once appeared on College Jeopardy. Email Leslie at lcampisi@affectstrategies.com.

Yasmin Ben-Dror has 20+ years marketing experience for international technology companies. Although her day job requires her to concentrate on online marketing, advertising, customer relationship management, channel development, SEO/SEM, webinars, blogs and social media, secretly Yasmin dreams of moving to France and becoming a classically trained chef. She was born and raised in South Africa, lived in Israel and Seattle, and finally relocated to the Garden State (we know - not exactly Paris). She still gets to go on Safari in South Africa occasionally, bike, ski and cook gourmet meals for her daughter and husband. Drop her a line at ybendror@affectstrategies.com.