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Brittany Bevacqua

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People say that we learn a lot from our kids, and after recently becoming a new mom, I know what they mean. Important life lessons aside, learning to care for my son during the last few months has also taught me a few things that can apply to the PR world. Here, in no particular order, are the top 3 lessons: 1) Adapt: Just when I thought my son was sleeping through the night or staying on a consistent schedule—surprise!—something would go awry. The same thing applies to PR. Product releases Read more [...]

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Every week, we like to hold mini-training sessions on everything from insider info from local “meet the media” events to the latest features on social media platforms. It’s a great way for our team members to share their expertise with the broader agency and learn valuable tips to help with the daily grind. Recently, I had the pleasure of leading a session that’s near and dear to my heart – running a PR campaign. Any successful PR effort requires careful planning, flawless execution Read more [...]

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            Let me let you in on a little secret. I love making New Years resolutions, but I’m terrible at keeping them. All it takes is a few weeks before I slowly return to the comfort of my old habits. But this year will be different. I’m setting smaller, but still equally as important goals that I can actually reach. For my work-related resolutions, I’m vowing to ditch some of the bad habits I’ve accumulated over the years. And as Read more [...]

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Both national and NY-based media went on an extended sugar high after New York City Mayor Michael Bloomberg announced plans to ban the sale of sweetened drinks bigger than 16-ounces. As someone who tries to live a fairly healthy lifestyle, I can’t say that the idea of doing away with enormous sugar-filled drinks rubbed me the wrong way as much as Bloomberg’s poor planning did. Just hours after he proclaimed his anti-liquid sugar crusade, Bloomberg then offered his support for National Donut Day. Read more [...]

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Greatest Holiday Hits

by Brittany Bevacqua on January 18, 2012

We’ve been busy bees here at Affect. In between holidays, as well as the tradeshow prep and execution you’ve read so much about, we’ve still been able to deliver great coverage for our clients. In an effort to honor our team’s fantastic work, I wanted to share a few of our recent hits with our TechAffect readers:                 Survey results from Caron Treatment Centers highlight troubling behaviors associated with drinking Read more [...]

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I’ll admit it. I’m in a love/hate relationship with my inbox. Don’t get me wrong; there are things I love about it: it bears witness to the exchange of great ideas, documents new relationships with key influencers, and gives me amazing search functionality (hello all-important email I sent back in 2008!). But it also has an ugly side. The side that gives me anxiety after coming back from a week-long vacation, or a full day of back-to-back meetings where my laptop, and phone, don’t belong. Read more [...]

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Where the tourists go, the flyers will follow. I’ve learned that during my lengthy Midtown commutes.  My journey to work takes me through some heavy trafficked tourist areas, and on any given day, I dodge at least 20 people trying to hand me something. Sightseeing tours, restaurant coupons, nail salon deals.  You name it, there’s a flyer in my way. To me, they’re all the same – I blow by them as quickly as possible – but to businesses, it is a real opportunity to get the word out, especially Read more [...]

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Award #WINNING

by Brittany Bevacqua on May 27, 2011

Last night, our team had the pleasure of attending the always (PR) star-studded 2011 Big Apple Awards, hosted by PRSA New York. Aside from showing support for our very own Sandra Fathi, who delivered the President’s remarks and graciously gave out awards for deserving campaigns, we were also contenders for a few honors ourselves! The Big Apple Awards is recognized as one of the industry’s toughest peer-judged programs, so we were ecstatic to learn that campaigns for two clients – Omni Hotels Read more [...]

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With March quickly coming to an end, I thought it would be a good time to give my fellow Affect-ers a shout out for a job well done. 2011 has been extremely busy thus far, and I’m constantly impressed at how we always tackle media relations head-on and are able to move the needle for our clients. Whether it’s staying on top of the latest industry trends, working with clients to uncover new and interesting angles, or coming up with out-of-the-box ideas to help get their messages across to the media, Read more [...]

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Day two of NYC’s Social Media Week 2011 included a Comedy Central panel discussing how social media played a pivotal role in organizing, promoting and as a result, the success of Comedy Central’s Rally to Restore Sanity and/or Fear event. After Jon Stewart and Stephen Colbert announced on-air on September 17, 2010 that the rally would take place in Washington D.C. on October 30, 2011, Comedy Central had just six weeks to not only engage audiences and build hype for the event, but also encourage Read more [...]

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