How to Standout when Submitting for Awards

Award programs are a great way to showcase the great work your company has achieved. Here are a few tips from Brittany Bevacqua, Senior Director at Affect, on how to craft a winning submission.

Continue reading

Making the Case for “People” Storytelling

To this day, one of my favorite things about PR is storytelling. Broadly-speaking, most clients I’ve worked with in the B2B space have wanted to focus on the “core” storylines for PR—the technology or services they offer, challenges/opportunities for their customers, competitive differentiators and more. And why wouldn’t they? The reasons are obvious. But lately,… Continue reading

How to Get Your Message Across in Difficult Interviews

Senior Director Brittany Bevacqua provides some pointers for dealing with different interview situations.

Enhancing Writing Skills and Content Development Strategies

Brittany Bevacqua, Senior Director at Affect, shares four tips for developing the right message for writing and content development projects.

Insights & Tips for Writing a Strong Byline Abstract

Brittany Bevacqua, Senior Director at Affect, shares helpful tips for crafting the perfect byline abstract to get your piece placed in a publication.

How to Succeed at Media Relations

Landing great pieces of coverage in top media is an art form. Learn five ways to help secure that coverage from Senior Director, Brittany Bevacqua, as part of our “90 Second to PR Success” video series.

Breaking Through the Noise: Using Event Insights to Generate Coverage

One of the questions we frequently get from clients is: How can we get press around industry events? The answer often depends on a variety of factors, including: The event type – Is this a major conference, or a smaller, more intimate event? The people – Will the Apples and Googles of the world be… Continue reading

The Great Eight: Inspirations for Your Next Pitch Angle

As PR pros, we’re constantly faced with the challenge of coming up with creative pitch angles that will catch the media’s attention. Sometimes the hook is obvious, but often, headline-grabbing pitches require much more careful consideration and research to truly stick. Here are eight places you can look to make your next pitch timely, newsworthy,… Continue reading

3 PR Lessons from My 3-Month-Old

People say that we learn a lot from our kids, and after recently becoming a new mom, I know what they mean. Important life lessons aside, learning to care for my son during the last few months has also taught me a few things that can apply to the PR world. Here, in no particular… Continue reading

In 10 Words: Running a PR Campaign

Every week, we like to hold mini-training sessions on everything from insider info from local “meet the media” events to the latest features on social media platforms. It’s a great way for our team members to share their expertise with the broader agency and learn valuable tips to help with the daily grind. Recently, I… Continue reading