We’ve been busy bees here at Affect. In between holidays, as well as the tradeshow prep and execution you’ve read so much about, we’ve still been able to deliver great coverage for our clients. In an effort to honor our team’s fantastic work, I wanted to share a few of our recent hits with our [...]
I’ll admit it. I’m in a love/hate relationship with my inbox. Don’t get me wrong; there are things I love about it: it bears witness to the exchange of great ideas, documents new relationships with key influencers, and gives me amazing search functionality (hello all-important email I sent back in 2008!). But it also has [...]
Where the tourists go, the flyers will follow. I’ve learned that during my lengthy Midtown commutes. My journey to work takes me through some heavy trafficked tourist areas, and on any given day, I dodge at least 20 people trying to hand me something. Sightseeing tours, restaurant coupons, nail salon deals. You name it, there’s [...]
Last night, our team had the pleasure of attending the always (PR) star-studded 2011 Big Apple Awards, hosted by PRSA New York. Aside from showing support for our very own Sandra Fathi, who delivered the President’s remarks and graciously gave out awards for deserving campaigns, we were also contenders for a few honors ourselves! The Big [...]
With March quickly coming to an end, I thought it would be a good time to give my fellow Affect-ers a shout out for a job well done. 2011 has been extremely busy thus far, and I’m constantly impressed at how we always tackle media relations head-on and are able to move the needle for [...]
Day two of NYC’s Social Media Week 2011 included a Comedy Central panel discussing how social media played a pivotal role in organizing, promoting and as a result, the success of Comedy Central’s Rally to Restore Sanity and/or Fear event. After Jon Stewart and Stephen Colbert announced on-air on September 17, 2010 that the rally would [...]
As a pop culture junkie, I get excited when the entertainment industry creeps its way into my PR world (remember, I’m in tech…it doesn’t happen that often). So when Variety reported this week that Grey’s Anatomy and Private Practice hit-maker Shonda Rhimes was given the thumbs up by ABC to pilot a new crisis PR [...]
In PR, we speak to a lot of people. I’m not talking about reporters and bloggers (because that’s a given) but the countless other folks involved in our clients’ PR, marketing, and sales departments that we strategize with day-in and day-out to make our efforts successful. To say that PR is a collaborative effort is [...]
