Landing great pieces of coverage in top media is an art form. Learn five ways to help secure that coverage from Senior Director, Brittany Bevacqua, as part of our “90 Second to PR Success” video series.
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One of the questions we frequently get from clients is: How can we get press around industry events? The answer often depends on a variety of factors, including: The event type – Is this a major conference, or a smaller, more intimate event? The people – Will the Apples and Googles of the world be there? Is media attending and are they taking meetings? How many people and/or companies will be there? The spend – Did you secure booth space, or are you flying solo? Are you a sponsor, or Read more […]
As PR pros, we’re constantly faced with the challenge of coming up with creative pitch angles that will catch the media’s attention. Sometimes the hook is obvious, but often, headline-grabbing pitches require much more careful consideration and research to truly stick. Here are eight places you can look to make your next pitch timely, newsworthy, and even award-winning. National News: If morning shows or national newspapers cover a story, chances are extremely high that print/online magazines, Read more […]
People say that we learn a lot from our kids, and after recently becoming a new mom, I know what they mean. Important life lessons aside, learning to care for my son during the last few months has also taught me a few things that can apply to the PR world. Here, in no particular order, are the top 3 lessons: 1) Adapt: Just when I thought my son was sleeping through the night or staying on a consistent schedule—surprise!—something would go awry. The same thing applies to PR. Product releases Read more […]
Every week, we like to hold mini-training sessions on everything from insider info from local “meet the media” events to the latest features on social media platforms. It’s a great way for our team members to share their expertise with the broader agency and learn valuable tips to help with the daily grind. Recently, I had the pleasure of leading a session that’s near and dear to my heart – running a PR campaign. Any successful PR effort requires careful planning, flawless execution Read more […]
Both national and NY-based media went on an extended sugar high after New York City Mayor Michael Bloomberg announced plans to ban the sale of sweetened drinks bigger than 16-ounces. As someone who tries to live a fairly healthy lifestyle, I can’t say that the idea of doing away with enormous sugar-filled drinks rubbed me the wrong way as much as Bloomberg’s poor planning did. Just hours after he proclaimed his anti-liquid sugar crusade, Bloomberg then offered his support for National Donut Day. Read more […]
Where the tourists go, the flyers will follow. I’ve learned that during my lengthy Midtown commutes. My journey to work takes me through some heavy trafficked tourist areas, and on any given day, I dodge at least 20 people trying to hand me something. Sightseeing tours, restaurant coupons, nail salon deals. You name it, there’s a flyer in my way. To me, they’re all the same – I blow by them as quickly as possible – but to businesses, it is a real opportunity to get the word out, especially Read more […]