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Elissa Ehrlich

Work that Room: Top Five Tips for Making the Most Out of a Networking Event

by Elissa Ehrlich on May 17, 2011

Whether you’re in public relations or a related industry, you’ve likely attended your fair share of networking events. Mingling with the crowd and making worthwhile connections isn’t easy. Here are some tips for working a room: 1) Plan Your Intro. When approaching someone you don’t know, think about an opening line (just don’t ask them [...]

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It’s an Honor Just to Be Nominated

by Elissa Ehrlich on April 14, 2011

Dust off those ball gowns – it’s time to hit the red carpet. Spring time in New York City brings for the PR community a season bursting with award ceremonies and receptions. This year, Affect is honored to be finalists for several prestigious industry awards that honor our achievements from 2010. This includes: BtoB Online [...]

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San Francisco or Bust! Affect’s Founder & President to Speak at Web 2.0 Expo

by Elissa Ehrlich on March 25, 2011

Next week, the Web 2.0 Expo, known throughout the tech industry as one of the premier conferences for the digital economy, will take place in San Francisco. Now in its fifth year, the show bills itself as being “for the builders of the next-generation web: designers, developers, entrepreneurs, marketers, and business strategists.” Affect’s own president [...]

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Social Media Week 2011: Top Tips for Social Media Listening Done Right

by Elissa Ehrlich on February 11, 2011

Yesterday, I attended Pay Attention! Social Media Listening Done Right event as part of New York’s Social Media Week. I was drawn to this event because lately, everyone seems to be drowning in a sea of information, whether it’s on Twitter, Facebook or in their email inbox. True to its promise, panelists offered advice and [...]

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Dusting the Cob Webs off Your Trade Show PR Strategy

by Elissa Ehrlich on January 20, 2011

My client recently attended CES, one of the biggest trade shows of the year and an extremely noisy show from a media standpoint. Although I’ve promoted dozens of clients’ trade show presences, CES is undoubtedly the most challenging technology show of the year in which to make a splash, reminding the most skilled PR practitioner [...]

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Journalists and PR People – Can Social Media Help Us All Just Get Along?

by Elissa Ehrlich on December 23, 2010

For the past few years, we’ve seen journalists and bloggers alike heatedly discuss the concept of the “death of the press release.” Tom Foremski famously wrote about it back in 2006, calling the press release “nearly useless.” Since 2006, neither the media’s appetite for this topic or the press release itself has died. Clearly, the [...]

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Cashing in on location-based technology: Will consumers use it this holiday season?

by Elissa Ehrlich on November 17, 2010

Earlier this month, I attended the inaugural Geoweb Summit in Brooklyn, which billed itself as “bringing together pioneers from different aspects of the emerging geoweb industry.” Having kept up on my industry reading, I went into the event having been recently barraged with news announcing the availability of new location-based services and applications, mixed with [...]

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The Changing Role of the Reporter: Sleuth or Megaphone for Public Preference?

by Elissa Ehrlich on October 7, 2010

Wikipedia defines “journalism” as the investigation and reporting of events, issues, and trends to a broad audience. As detailed in the classic book All the President’s Men, journalists have had a long and celebrated history of exposing critical information for the greater good of society. Yet with the rise of social media, consumers are now [...]

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