Whether you’re in public relations or a related industry, you’ve likely attended your fair share of networking events. Mingling with the crowd and making worthwhile connections isn’t easy. Here are some tips for working a room: 1) Plan Your Intro. When approaching someone you don’t know, think about an opening line (just don’t ask them if they come here often). A tried and true approach is to inquire about their connection to the organization hosting the event. 2) Engage the loner. Read more [...]
Dust off those ball gowns – it’s time to hit the red carpet. Spring time in New York City brings for the PR community a season bursting with award ceremonies and receptions. This year, Affect is honored to be finalists for several prestigious industry awards that honor our achievements from 2010. This includes: BtoB Online Social Media Marketing Awards – We have already won the magazine’s award for the B2B social media campaign “Omni Understands Meetings and Events” that we devised Read more [...]
Next week, the Web 2.0 Expo, known throughout the tech industry as one of the premier conferences for the digital economy, will take place in San Francisco. Now in its fifth year, the show bills itself as being “for the builders of the next-generation web: designers, developers, entrepreneurs, marketers, and business strategists.” Affect’s own president and founder, Sandra Fathi, will be leading a session titled, “Social Media & Integrated Marketing Programs: How to Monitor, Measure Read more [...]
Yesterday, I attended Pay Attention! Social Media Listening Done Right event as part of New York’s Social Media Week. I was drawn to this event because lately, everyone seems to be drowning in a sea of information, whether it’s on Twitter, Facebook or in their email inbox. True to its promise, panelists offered advice and best practices for finding and analyzing the useful information amidst the clutter. You can read more about the event at the Johnson King blog. Read more [...]
My client recently attended CES, one of the biggest trade shows of the year and an extremely noisy show from a media standpoint. Although I’ve promoted dozens of clients’ trade show presences, CES is undoubtedly the most challenging technology show of the year in which to make a splash, reminding the most skilled PR practitioner to always be on the top of their game. Here are some key lessons and take-aways from this year’s efforts: Integrate Social Media into Your Strategy Nothing says Read more [...]
For the past few years, we’ve seen journalists and bloggers alike heatedly discuss the concept of the “death of the press release.” Tom Foremski famously wrote about it back in 2006, calling the press release “nearly useless.” Since 2006, neither the media’s appetite for this topic or the press release itself has died. Clearly, the death of the press release mantra represents the media’s frustrations with the PR profession The PR pro-journalist relationship remains one of the most Read more [...]
Earlier this month, I attended the inaugural Geoweb Summit in Brooklyn, which billed itself as “bringing together pioneers from different aspects of the emerging geoweb industry.” Having kept up on my industry reading, I went into the event having been recently barraged with news announcing the availability of new location-based services and applications, mixed with reports that no one was using them. The morning of the summit, Pew Internet released a study that found that only 4 percent of Read more [...]
Wikipedia defines “journalism” as the investigation and reporting of events, issues, and trends to a broad audience. As detailed in the classic book All the President’s Men, journalists have had a long and celebrated history of exposing critical information for the greater good of society. Yet with the rise of social media, consumers are now more than ever tapping their social networks of friends and colleagues for recommendations on everything from what movie to see this weekend to what kind Read more [...]
