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I had an interesting conversation with a someone today that reminded me of the importance of PR basics we were taught in PR 101. This person was explaining to me that while his company had been covered on multiple occasions by the Today Show, The New York Times and FOX News, among other national media [...]
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Becoming a hero to disgruntled employees across the globe, JetBlue flight attendant Steven Slater’s dramatic resignation has sparked a flurry of chatter around the power of PR and the effectiveness of crisis communications (and of course, how to become an overnight celebrity).
Steven Slater, being the savvy business man that he is, has hired high-profile publicist [...]
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Yesterday I spoke to the business-savvy teens of Teen Entrepreneur Bootcamp (TEBC) about the basics of PR. They were eager to learn and I was eager to share my passion for the craft. We talked about what PR is, how companies can leverage it as part of a marketing program and the in’s and out’s [...]
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Teen Entrepreneur Boot Camp (TEBC), a wonderful organization based here in NYC, has been nice enough to ask me to come speak to them about public relations. TEBC is a non-profit that teaches young people about entrepreneurship through the real life experience of starting a business. The program enables them to launch their own business [...]
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The deafening buzz surrounding the debut of the iPhone 4 has put fear in my heart that many businesses will continue to put all their mobile marketing eggs in the iPhone basket. Don’t get me wrong, the iPhone is a great way to reach consumers, but considering a 2010 Gartner report estimated that the iPhone [...]
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New PR professionals and even some of us old pros, often have trouble managing clients and keeping them happy. Of course, there are some things you can’t control and other things that make your client unhappy that are just screw ups. But there are some simple basics for client management that will keep you and [...]
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The European Union has once again fallen under some strong scrutiny, following the decision to halt all air traffic to and from Northern Europe for five days due to volcanic ash spewing into the air from Iceland. Politicians, media and the general public are all speculating as to whether a full halt was necessary and [...]
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Last week’s release of the iPad was met with long lines outside Apple stores throughout the country and rumors that Apple has been withholding product from stores to increase the hype around the release. Apple buzz engine has been revered in the PR and marketing communities, and the general public for that matter, since [...]
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When I heard Kate Gosselin was going to be on the upcoming season of “Dancing with the Stars”, the first thought that came to mind was, “overexposed much?” Kate rocketed from frumpy housewife and mother of eight to reality TV darling in a few short years. Her very public marital problems and subsequent divorce were [...]
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