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Julia Gaynor

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It’s one of the Ten Commandments of PR: transparency. Apparently the Coghlan Consulting Group didn’t get the memo. Back in September the PR firm came under fire after the LA Times uncovered that Coghlan was affiliated with fake news site, News Hawks Review, and had been shamelessly promoting their client Central Basin Municipal Water District of California on the site. Coghlan has an agreement between Central Basin’s public affairs office which promises promotional stories “written in the Read more [...]

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Happy Friday everyone! There were a couple instances this week that brought be back to my PR 101 days. We often forget many of the simple PR principles after so many years of simultaneously navigating the worlds of media and clients. I found these reminders both jarring and refreshing, so I thought I would share them with you all: Don’t Over-handle Your Spokespeople: We’re so used to be tasked with ensuring that our spokespeople stay on message and don’t go off the rails. The problem is Read more [...]

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The Business Insider decided to throw us PR folks a bone today and tell us exactly what they want and don’t in a pitch. Really, their requests are pretty simple…there are only two of them. #1. Have an actual story….about topics they cover, not just about your client #2. Send a quote…they don’t have the time to interview your expert, so just send what they’re going to say Seems simple enough, but apparently they’ve been getting a lot of mass, widely irrelevant emails from PR people Read more [...]

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Friday Fabulosity

by Julia Gaynor on April 22, 2011

On this very good Friday, I wanted to give my Affectees a shout out for a job well done.  It was a busy winter and spring is looking like it will be just as productive. As chilly winds turn to sunny days, I am continually impressed at how the team here at Affect finds every opportunity to move the need for our clients through thoughtful and effective media relations. This teams creativity, combine with their insightfulness and willingness to face every challenge head-on, enables us to continually Read more [...]

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Calling all PR people! No matter what industry your clients are in and no matter what kind PR you practice, we can all learn some lessons from the city of New York’s management of the Snowpocalypse 2010. Yes, the situation has been mishandled in every aspect, but Mayor Bloomberg’s press conferences are chock full of great PR lessons. Lesson #1 – manage your client’s expectations properly. This means,  don’t set a deadline with a client that you can’t meet. You better be darn sure you can deliver. Read more [...]

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We recently attended the Publicity Club of New York first of the Fall media luncheons.  These luncheons are designed to provide public relations professionals with a behind-the-scenes look at many of the challenges they face in the industry and include a panel of guests from the media including television, print and online outlets.  This particular one focused on business news and included a panel from major business outlets: Andy Hoffman – Executive Producer, Fox Business Network Mark Read more [...]

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Don’t Forget the Basics

by Julia Gaynor on September 1, 2010

I had an interesting conversation with a someone today that reminded me of the importance of PR basics we were taught in PR 101. This person was explaining to me that while his company had been covered on multiple occasions by the Today Show, The New York Times and FOX News, among other national media outlets, that he wasn’t interested in that kind of coverage. I was quite surprised to hear that, to say the least. I can honestly say that was the first time in my career that anyone had said to me Read more [...]

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Becoming a hero to disgruntled employees across the globe, JetBlue flight attendant Steven Slater’s dramatic resignation has sparked a flurry of chatter around the power of PR and the effectiveness of crisis communications (and of course, how to become an overnight celebrity). Steven Slater, being the savvy business man that he is, has hired high-profile publicist Howard Bragman to represent him. Once those pesky criminal charges are dealt with, Howard intends to help extend Slater’s 15 minutes Read more [...]

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PR 101 With TEBC

by Julia Gaynor on July 22, 2010

Yesterday I spoke to the business-savvy teens of Teen Entrepreneur Bootcamp (TEBC) about the basics of PR. They were eager to learn and I was eager to share my passion for the craft. We talked about what PR is, how companies can leverage it as part of a marketing program and the in’s and out’s of dealing with the media. After the presentation, they worked on drafting a press release announcing the opening of their espresso bar, which I have no doubt will be great. A fun time was had by all and Read more [...]

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Teen Entrepreneur Boot Camp (TEBC), a wonderful organization based here in NYC, has been nice enough to ask me to come speak to them about public relations. TEBC is a non-profit that teaches young people about entrepreneurship through the real life experience of starting a business. The program enables them to launch their own business over a two week period. I will be speaking at four sessions this summer. My first presentation will be next Wednesday to Retail & Franchising Workshop group. Read more [...]

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