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Katie Safrey

Social Media Week: The Advancement of Twitter

by Katie Safrey on February 4, 2010

What have you learned so far during Social Media Week? Our next social media-themed blog post comes from Jonathan Mathias, senior account executive at Johnson King. Johnson King, our partner, is a European technology PR agency headquartered in London.

The Advancement of Twitter
By Jonathan Mathias
Since signing up to Twitter two [...]

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Social Media Week: The ROI Question – What Do We Actually Want from Social Media?

by Katie Safrey on February 3, 2010

How are you celebrating  Social Media Week? We are bringing you fresh social media week-themed posts all week from our partner, Johnson King, a European technology PR agency headquartered in London.
Today’s installment is a collaboration between Johnson King’s Tom Kirkham, account manager, and Jonathan Mathias, senior account executive. Keep an eye out [...]

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Social Media Week: Social Media and the Disaster in Haiti

by Katie Safrey on February 2, 2010

Can Twitter save lives? Danielle Modzelewski, assistant account executive at Affect, offers an interesting perspective on the usefulness of Twitter after attending last night’s Social Media Week event titled “Social Media and the Disaster in Haiti.” Read the full post on
the Johnson King blog!

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The Hangover: CES 2010

by Katie Safrey on January 14, 2010

I’m back from CES and no my hangover isn’t due to Vegas over-indulgences. I’ve never seen anything like CES (and I’ve worked at my fair share of tradeshows). It’s the largest, craziest, coolest tradeshow I’ve ever been too, and I must say it was one of my best professional experiences (do you think I’m [...]

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True Life: I’m Going to CES

by Katie Safrey on January 6, 2010

I’m leaving for CES tonight and I’m not gonna lie….I can’t wait. I’ve never been, and so far I’ve heard some mixed reviews ranging from, “That’s AWESOME” (from a co-worker) to “OH GOD that’s torture,” (from a vendor coordinating media opportunities at the show). I have to admit that I love tradeshows, and [...]

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Pour Some Bourbon on Me (The Knob Creek Story)

by Katie Safrey on December 23, 2009

In my home, we’re Knob Creek drinkers. Knob Creek is a “Kentucky Straight Bourbon Whiskey” (that I do not recommend drinking in large doses). We buy a bottle once a year and slowly drink our way through it – and obviously don’t think much of it, or about the company that’s producing and [...]

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See and Be Seen – 5 Ways to “Make It Work” at Industry Events

by Katie Safrey on November 24, 2009

Tip of the hat to Katie Safrey for this timely guest post.
So maybe your company has decided to sponsor a few industry-related events this quarter, and you are the lucky soul that’s been selected to man the 6 foot table.  Or maybe you’re a small business owner that’s trying to drum up business by networking [...]

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