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Katie Safrey

Why I Love to Hate Social Media

by Katie Safrey on June 18, 2010

In the past few years, social media has become so important to the public relations and marketing industry.  Rightfully so, it’s an amazing way to spread the word about your company and speak directly to the people that have a need for your products and services.  When I first started working [...]

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Our Big Night at the PRSA-NY Big Apple Awards!

by Katie Safrey on May 31, 2010

It’s been an exciting week for Affect Strategies!  On Thursday our team attended the PRSA-NY Big Apple Awards at the Hudson Theatre.  The Big Apple Awards recognizes public relations professionals and campaigns in the tri-state area.  We had a great time at the awards and enjoyed hanging out as a team after business hours.  It [...]

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How Will We Measure It? Social Media vs. Advertising

by Katie Safrey on March 30, 2010

Measurement. ROI. Impressions. These are words that normally sound like sweet sweet melodies to a marketer’s ears. However, when we’re using them in the context of social media – that sweet melody can quickly mutate into the sound created by a bad American Idol audition. Sure, implementing social media is [...]

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Social Media Week: The Advancement of Twitter

by Katie Safrey on February 4, 2010

What have you learned so far during Social Media Week? Our next social media-themed blog post comes from Jonathan Mathias, senior account executive at Johnson King. Johnson King, our partner, is a European technology PR agency headquartered in London.

The Advancement of Twitter
By Jonathan Mathias
Since signing up to Twitter two [...]

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Social Media Week: The ROI Question – What Do We Actually Want from Social Media?

by Katie Safrey on February 3, 2010

How are you celebrating  Social Media Week? We are bringing you fresh social media week-themed posts all week from our partner, Johnson King, a European technology PR agency headquartered in London.
Today’s installment is a collaboration between Johnson King’s Tom Kirkham, account manager, and Jonathan Mathias, senior account executive. Keep an eye out [...]

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Social Media Week: Social Media and the Disaster in Haiti

by Katie Safrey on February 2, 2010

Can Twitter save lives? Danielle Modzelewski, assistant account executive at Affect, offers an interesting perspective on the usefulness of Twitter after attending last night’s Social Media Week event titled “Social Media and the Disaster in Haiti.” Read the full post on
the Johnson King blog!

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The Hangover: CES 2010

by Katie Safrey on January 14, 2010

I’m back from CES and no my hangover isn’t due to Vegas over-indulgences. I’ve never seen anything like CES (and I’ve worked at my fair share of tradeshows). It’s the largest, craziest, coolest tradeshow I’ve ever been too, and I must say it was one of my best professional experiences (do you think I’m [...]

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True Life: I’m Going to CES

by Katie Safrey on January 6, 2010

I’m leaving for CES tonight and I’m not gonna lie….I can’t wait. I’ve never been, and so far I’ve heard some mixed reviews ranging from, “That’s AWESOME” (from a co-worker) to “OH GOD that’s torture,” (from a vendor coordinating media opportunities at the show). I have to admit that I love tradeshows, and [...]

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Pour Some Bourbon on Me (The Knob Creek Story)

by Katie Safrey on December 23, 2009

In my home, we’re Knob Creek drinkers. Knob Creek is a “Kentucky Straight Bourbon Whiskey” (that I do not recommend drinking in large doses). We buy a bottle once a year and slowly drink our way through it – and obviously don’t think much of it, or about the company that’s producing and [...]

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See and Be Seen – 5 Ways to “Make It Work” at Industry Events

by Katie Safrey on November 24, 2009

Tip of the hat to Katie Safrey for this timely guest post.
So maybe your company has decided to sponsor a few industry-related events this quarter, and you are the lucky soul that’s been selected to man the 6 foot table.  Or maybe you’re a small business owner that’s trying to drum up business by networking [...]

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