When I got engaged a few months ago, I promised myself that I would not turn into the type of person that blogs the experience. In fact, if I remember correctly – I might have made a few snide comments about people who turn their lives into one big rollicking frolicking wedding planning machine. I may [...]
I’ve been reading the discussions surrounding The Social Network (we’ve even covered it here on the Tech Affect), and until now I’ve avoided joining the conversation because I’ve felt like the movie was trying to position what I consider a non-story as an overly-intense drama. After seeing the movie, I haven’t changed my mind about [...]
In the past few years, social media has become so important to the public relations and marketing industry. Rightfully so, it’s an amazing way to spread the word about your company and speak directly to the people that have a need for your products and services. When I first started working in social media, I [...]
It’s been an exciting week for Affect Strategies! On Thursday our team attended the PRSA-NY Big Apple Awards at the Hudson Theatre. The Big Apple Awards recognizes public relations professionals and campaigns in the tri-state area. We had a great time at the awards and enjoyed hanging out as a team after business hours. It [...]
Measurement. ROI. Impressions. These are words that normally sound like sweet sweet melodies to a marketer’s ears. However, when we’re using them in the context of social media – that sweet melody can quickly mutate into the sound created by a bad American Idol audition. Sure, implementing social media is one thing, but how are [...]
What have you learned so far during Social Media Week? Our next social media-themed blog post comes from Jonathan Mathias, senior account executive at Johnson King. Johnson King, our partner, is a European technology PR agency headquartered in London. The Advancement of Twitter By Jonathan Mathias Since signing up to Twitter two years ago, I’m [...]
How are you celebrating Social Media Week? We are bringing you fresh social media week-themed posts all week from our partner, Johnson King, a European technology PR agency headquartered in London. Today’s installment is a collaboration between Johnson King’s Tom Kirkham, account manager, and Jonathan Mathias, senior account executive. Keep an eye out for more [...]
Can Twitter save lives? Danielle Modzelewski, assistant account executive at Affect, offers an interesting perspective on the usefulness of Twitter after attending last night’s Social Media Week event titled “Social Media and the Disaster in Haiti.” Read the full post on the Johnson King blog!
I’m back from CES and no my hangover isn’t due to Vegas over-indulgences. I’ve never seen anything like CES (and I’ve worked at my fair share of tradeshows). It’s the largest, craziest, coolest tradeshow I’ve ever been too, and I must say it was one of my best professional experiences (do you think I’m crazy [...]
I’m leaving for CES tonight and I’m not gonna lie….I can’t wait. I’ve never been, and so far I’ve heard some mixed reviews ranging from, “That’s AWESOME” (from a co-worker) to “OH GOD that’s torture,” (from a vendor coordinating media opportunities at the show). I have to admit that I love tradeshows, and I’d rather [...]
