With more than 200 million users on Twitter, it has become increasingly difficult for people and brands to break through the noise that exists between them and their target audience on this medium. While Twitter may not have a ‘groups’ functionally like LinkedIn or Facebook, communities across the platform are able to directly engage and [...]
Earlier this week, I had the opportunity to attend the B2B Social Communications Leadership Forum in NYC, hosted by the Business Development Institute (BDI). Our agency is a big fan of BDI so we were excited to have the opportunity to sponsor this one. In addition to the quality of speakers and program topics, BDI [...]
Given my obsession with the royal wedding this week (well if I’m being honest, the past three months), it only made sense for me to find a way to actually learn from the event that has taken over every news medium across the world. As I sit here and consistently refresh the homepages of several [...]
Earlier this week, we made an exciting announcement about our partnership with video New York-based production company Landline TV! Landline specializes in viral comedy and in recent years has quickly become a top source for humor on the web. The company has released hundreds of shorts both independently and for partners such as College Humor, [...]
There’s no doubt that social media has changed the landscape of PR, especially when it comes to media relations. As more and more conversations occur on social networks each day, traditional pitching methods such as email and phone calls are becoming less and less effective in getting a reporter’s attention. Here at Affect, we are [...]
Our agency recently joined the Word of Mouth Marketing Association (WOMMA) and we’ve quickly become strong supporters of the organization’s mission to advance and advocate the discipline of credible word of mouth marketing, both offline and online. Therefore, we’ve decided to host our first WOMMA Wine Wednesday event on October 27 here at the Affect [...]
Each interaction a company has with the media is an investment and an opportunity to strategically position a brand to its stakeholders, prospects, competitors and industry as a whole. However, it is also important for businesses to realize that, at the end of the day, opening up your company’s doors to the media can also [...]
Following the popularity of our Social Media Six-Pack earlier this year, the Affect team is excited to officially release the Social Media Successes Series- a compilation of top tip sheets on best practices and effective strategies for businesses engaging in social media. Each of these tip sheets focuses on a different social media platform or [...]
For this post, I thought I would share with you some of the Affect team’s favorite articles and blog posts that we have read in the past week. They cover a bunch of different topics in PR, marketing and social media and offer valuable insight into the latest trends and best practices in these industries. [...]
This afternoon I listened in on an excellent HubSpot webinar called The Science of Facebook Marketing which was presented by ‘social media scientist’ Dan Zarella. Dan’s presentation took a deep dive into how brands can effectively use Facebook to communicate with their target audience and what elements must be considered when using the platform. Here [...]
