For this post, I thought I would share with you some of the Affect team’s favorite articles and blog posts that we have read in the past week. They cover a bunch of different topics in PR, marketing and social media and offer valuable insight into the latest trends and best practices in these industries. [...]
This afternoon I listened in on an excellent HubSpot webinar called The Science of Facebook Marketing which was presented by ‘social media scientist’ Dan Zarella. Dan’s presentation took a deep dive into how brands can effectively use Facebook to communicate with their target audience and what elements must be considered when using the platform. Here [...]
Last night we had the pleasure of hosting StartupAlpha.com’s ‘Venture Cheers’: Turning a Startup Founder into a CEO Spokesperson. It was a great event and we had the opportunity to meet some very interesting people! Following a lovely cocktail hour and networking reception, Affect President Sandra Fathi kicked off the evening’s programming with media relations [...]
Today’s post is from team member Pete Cataldo, who shares some of his seven-plus years of broadcast news experience to help PR pros learn the ins-and-outs of pitching to the TV reporter.
As public relations professionals, leveraging clients to become TV news worthy can prove to be quite the challenge. TV news reporters are demanding, and [...]
In celebration of the first international Foursquare Day , the Affect team has compiled five ways in which businesses can use this valuable social networking tool to help their businesses increase brand awareness and drive demand for products and/or services to boost sales. You can view theses tips in their entirety on our website, but [...]
This past Wednesday I attended the 2010 Media Relations Best Practices Summit, presented by Ragan’s PR Daily and PRSA at the Con Edison building in New York City. One session that I found particularly helpful was the PRBreakfast Club lunch panel, which featured a group of young PR pros who presented “35 ideas in 30 [...]
It’s hard to believe that it has been almost eight months since I started full time as an assistant account executive at Affect Strategies. Having only graduated this past May, I have not only learned a tremendous amount about PR and marketing, but have experienced the fast-paced and dynamic environment of an agency. Now, days [...]
Throughout Social Media Week, it has become increasingly obvious that companies understand what social media is and how it works. However, are these companies really listening to what is being said about their brand? Yesterday morning, I attended a panel discussion on The Road from Listening to Activation, which discussed how mining and analyzing conversations [...]
Real-time updates, instant analysis and interaction with sports fans as the game is played – social media has completely changed the landscape of how sports are covered and written about. Pete Cataldo, account executive at Affect Strategies, shares his insights from a Social Media Week panel of five well-known sports journalists [...]
