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Kaylen McNamara

Event Recap: StartupAlpha.com’s ‘Venture Cheers’

by Kaylen McNamara on June 10, 2010

Last night we had the pleasure of hosting StartupAlpha.com’s ‘Venture Cheers’: Turning a Startup Founder into a CEO Spokesperson.  It was a great event and we had the opportunity to meet some very interesting people! Following a lovely cocktail hour and networking reception, Affect President Sandra Fathi kicked off the evening’s programming with media relations [...]

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Earning That Great TV News Hit

by Kaylen McNamara on April 23, 2010

Today’s post is from team member Pete Cataldo, who shares some of his seven-plus years of broadcast news experience to help PR pros learn the ins-and-outs of pitching to the TV reporter. As public relations professionals, leveraging clients to become TV news worthy can prove to be quite the challenge. TV news reporters are demanding, [...]

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Happy Foursquare Day: Five Ways Businesses Can Leverage Foursquare in Marketing Efforts

by Kaylen McNamara on April 16, 2010

In celebration of the first international Foursquare Day , the Affect team has compiled five ways in which businesses can use this valuable social networking tool to help their businesses increase brand awareness and drive demand for products and/or services to boost sales. You can view theses tips in their entirety on our website, but [...]

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Social Media Tips and Takeaways from the 2010 Media Relations Best Practices Summit

by Kaylen McNamara on March 5, 2010

This past Wednesday I attended the 2010 Media Relations Best Practices Summit, presented by Ragan’s PR Daily and PRSA at the Con Edison building in New York City. One session that I found particularly helpful was the PRBreakfast Club lunch panel, which featured a group of young PR pros who presented “35 ideas in 30 [...]

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Five Takeaways from My First Year of Agency Life

by Kaylen McNamara on February 18, 2010

It’s hard to believe that it has been almost eight months since I started full time as an assistant account executive at Affect Strategies. Having only graduated this past May, I have not only learned a tremendous amount about PR and marketing, but have experienced the fast-paced and dynamic environment of an agency. Now, days [...]

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Social Media Week: The Road from Listening to Activation

by Kaylen McNamara on February 5, 2010

Throughout Social Media Week, it has become increasingly obvious that companies understand what social media is and how it works. However, are these companies really listening to what is being said about their brand? Yesterday morning, I attended a panel discussion on The Road from Listening to Activation, which discussed how mining and analyzing conversations [...]

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Social Media Week: A Shaq to the System- Tebow, Tiger and the New Online Realities of Sports Journalism

by Kaylen McNamara on February 5, 2010

Real-time updates, instant analysis and interaction with sports fans as the game is played – social media has completely changed the landscape of how sports are covered and written about. Pete Cataldo, account executive at Affect Strategies, shares his insights from a Social Media Week panel of five well-known sports journalists on how their roles [...]

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