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Public relations pros are masters when it comes to crafting witty headlines. However, it’s important not to confuse the window dressing with the actual window. Without getting too postmodern/signifiers that signify nothing on you, let me offer this gentle reminder: a great headline is not the same thing as a great argument. While this lapse [...]
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Where do you find good ideas? Seth Godin posed this question in a recent blog post. Freelance writer Geeta Dayal offers tips for fellow creative types on how to stay fresh. The idea of ideas has been on my mind a lot lately. All agencies are faced with idea generation on a daily, if not [...]
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I’m all for social networking sites playing nicely in the sandbox. On a philosophical level, yes, thanks very much, LinkedIn, for allowing tweets to appear in your users’ status updates. Very kind of you. And Facebook, how generous of you to allow twitterers to use the tag #fb. I also understand why the management teams [...]
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You run the PR department for the St. Louis Cardinals. One Sunday morning, you receive a mysterious call. “Book a flight to LA. Immediately.” Within 24 hours, your newest client is sitting down in front of television cameras for a live, hour-long, one-on-one interview. That’s what happened to Brian Bartow, the team’s director of media [...]
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Acquisitions can be a fun — and scary — time for communications pros. I remember during my days at 24/7 Media, at the height of the dot com boom, we acquired nine companies during my tenure. Nine! At the time, not all of the companies brought into the fold were also brought in to our [...]
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I’m an introvert in real life. (Really.) But I use my professional Twitter handle as an entrypoint into interesting conversations with people I might not bump into during my flesh-and-blood existence. At the risk of blowing my cover, I often follow people as a way of determining, hmmm, would this person make a good Affect [...]
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Though we haven’t blogged about it, we’ve had a really eventful summer so far at Affect Strategies. Here are a few of the highlights: Absolute Software‘s CEO, John Livingston, appeared on Fox Business‘ “Small Business, Big Ideas” segment. Check out the full video on Absolute’s blog. (And why not follow Absolute on Twitter, too?) Proclivity [...]
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