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Yesterday was a big day down at the Affect Strategies homestead. Our beloved Sandra Fathi was honored by PRSA-NY at the 2009 Big Apple Awards. Current PRSA-NY President Deborah Radman gave Sandra kudos for working tirelessly to help the chapter embrace technology in the practice of PR. We had an amazing time at The Rainbow [...]
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Yesterday’s Gotham Media Ventures breakfast on the future of gaming was expertly moderated by former Activision exec and current President of E-Line Ventures Alan Gershenfeld. It was the type of event you don’t mind rolling out of bed an hour early for — great panelists, smart attendees, and frank conversation. And it was free! I [...]
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You might say we’re software-as-a-service happy at our office. Whether it’s Harvest for time-tracking, Vocus for managing relationships with journalists, Campaigner for email campaigns, SurveyMonkey for surveys…the list goes on and on. There is only one important business itch that remains unscratched: finding the right Web-based CRM provider to help us manage our new business [...]
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Girls Write Now is a New York City-based nonprofit that matches high school girls with professional women writer mentors. They are a fantastic organization that has received their fair share of great press (this recent New York Times article comes to mind), and I just received word that tonight Thursday night they’ll be on the [...]
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Marshall Kirkpatrick just wrote a great post on ReadWriteWeb about Twitter and CRM, using Comcast as an example. I could have written about 30 different posts of my own in response. But I keep coming back to this one question: Where does PR end and customer service begin? One of the most interesting aspects of [...]
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Yesterday morning, I sent an email around to the team with a link to TechCrunch’s April Fools tech PR roundup. My initial reaction to the post was, Oof. We missed the boat. Then I scrolled. And scrolled. And scrolled. I didn’t take time to tally them up, but there are dozens, if not hundreds, of [...]
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I met the brilliant Amy Cham at a Webgrrls networking event last week. By day, she’s a Technology & Marketing Convergence Manager at Tree House Agency, the Drupal powerhouses behind big, blog-heavy websites like the new FastCompany.com. By night, Amy is the new Managing Director of the New York City chapter of Girls in Tech. [...]
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Doug Simon caught up with Sandra at last week’s Business Development Institute Real-Time Communications Conference. The interview is now posted on the DS Simon Vlog. Sandra moderated a roundtable conversation on micro-messaging tools Twitter and Yammer. In the interview, she explains the difference between the two technologies and offers tips on how to get your [...]
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I got a fresh comment on my year-old post highlighting the 2008 Bad Usability Calendar, alerting me that the 2009 version is out. Hooray! In last year’s post, my love for the calendar nearly made me overlook its origins. I’m righting that this time: the calendars are the brainchild of a Nowegian UX firm, NetLife [...]
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