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Elizabeth Andrada

Do you have what it takes to be the next member of the Affect team?

by Elizabeth Andrada on March 4, 2013

To find our next Account Coordinator, today Affect announced the launch of The New York Job Project, a contest where one entrant will win a full-time dream job working at Affect. Building on the success of the annual New York Intern Project, in which contestants competed for a paid summer internship, Affect initiated the job contest to encourage talented, aspiring PR and social media professionals to jump-start their careers. Powered by Strutta, an interactive promotions company offering an Read more [...]

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Never judge a book by its cover? A look at visual trends in media.

by Elizabeth Andrada on September 14, 2012

Shocking headlines are nothing new. In fact, they are often how we choose what media to consume and what stories to read. As PR professionals, we know that people are hit with thousands of messages through words and images every day. It is part of our job to get people to sort through those messages and consume our client’s brands. However, recently it seems that newspaper covers are getting more graphic and more grotesque, inappropriately so, and for what end? To increase sales. For example, Read more [...]

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