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Pat Gotham

Sandra Fathi Interviewed on Using Social Media for B2B Companies

by Pat Gotham on February 27, 2012

Following our Social Media Week presentation, our own Sandra Fathi was interviewed by Vlog Views and ThomasNet on her thoughts on Social Media Week and B2B Social Media. Watch the interviews below: Vlog Views ThomasNet

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CES and Press: Getting Coverage for Your Company

by Pat Gotham on January 13, 2012

Another CES has come and gone. From what I’ve seen, 2012 will be the year of Ultrabooks and thin televisions with great resolution. This was my first year working on CES, and I wanted to share what I learned about maximizing press coverage for a company. Have a strong bench. When you attend a show [...]

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Honors for Affect!

by Pat Gotham on December 2, 2011

This week our team earned some great honors at the PR News Awards Luncheon held in Washington, D.C. Affect was named a Top Place to Work in PR for 2011, and our very own Sandra Fathi was a finalist for Public Relations Professional of the Year for agencies in the PR People Awards. PR executives [...]

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Lessons in Crisis Communication from the BP Oil Spill

by Pat Gotham on October 31, 2011

This past week, I attended a PRSA-NY event where the communications strategy of BP during the oil spill was put on trial. Paul Holmes presided over the case, while each side presented their thoughts on BP’s strategy. By the end of the tribunal I still hadn’t made up my mind about a verdict, but I [...]

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Pitching 101: The Basics Every PR Newbie Should Know

by Pat Gotham on October 21, 2011

When first starting out in PR, pitching stories for clients can be nerve-racking. When my account supervisor gave me my first assignment, I was excited but also nervous. Finally, I was given the chance to contribute to the coverage I monitored for on a daily basis, but I didn’t want to mess up. What if [...]

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Three Things You Can Learn From Ashton Kutcher Promoting Foursquare on Two and a Half Men

by Pat Gotham on September 29, 2011

I miss Charlie Sheen on Two and a Half Men. There, I said it. I was curious to see how the show will unfold without him, so I tuned in to the first two episodes and still don’t really know how I feel yet about Ashton Kutcher’s new character. In any case, on the second [...]

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Cupcakes, Wigs, and Action: My Summer at Affect

by Pat Gotham on September 2, 2011

Three months ago, I stepped onto the 6th floor of 989 Avenue of the Americas in New York City. It was my first day of my internship. There were names to memorize, a company culture to learn, and a whole lot of public relations knowledge to soak up. It was a busy summer for sure, and [...]

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Stressed, but Not for Long

by Pat Gotham on August 18, 2011

I noticed quickly in starting at a New York PR agency that multi-tasking isn’t an optional activity. It’s mandatory. E-mails never seem to stop filling up your inbox. Project deadlines sneak up on you. Meetings run long, which puts you behind. All of that doesn’t even begin to account for your personal life, complete with your [...]

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Real Estate Brokers and PR Professionals… Not So Different After All

by Pat Gotham on August 4, 2011

Looking for an apartment in New York City is no easy task. With my intern housing ending in mid-August, I had to look for a place to live. In college I could get away with attending a Renter’s Fair at school to find a rental property. Now in a big city with a lot more [...]

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Employment was in the Stars

by Pat Gotham on July 20, 2011

For my birthday in April, my mom contacted her astrologer and had her read my solar return. I’m not normally into horoscopes and star charts, but I figured if nothing else it would be entertaining. During the reading, she made one prediction that stood out to me in particular. I was going to get an [...]

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