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Regina Nisita

I recently read an interesting article about how taking time to think can make you a better leader. Now I know a lot of you are going to think this is obvious and something we do automatically.  However, I have found that as our jobs become routine and more and more based on instinct, we [...]

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As a self-proclaimed comic and video game geek, this past weekend gave me the opportunity to completely embrace that side of my personality – San Diego Comic-Con (SDCC).  I know the images that appear in many people’s minds when they hear about Comic-Con; people dressed up in odd costumes, rabid fans trying to get in [...]

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By now most of you have seen these funny looking, multi-colored tags adorning posters, magazine advertisements and other collateral. Consumers just need to download the application onto their Blackberry, iPhone or other smartphones and scan the tag.  Once the tag is recognized by your phone, it will automatically bring you to the linked website, display [...]

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During the current economic decline, most professionals and students looking for jobs do not have the luxury to be picky about where they apply or what positions they accept. However, it is still important to find a job that suits your skill set and personality.  For PR professionals, that usually means choosing between agency life [...]

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In most PR agencies, there are many different levels of management.  Account executives might manage assistant account executives; senior account supervisors might manage account supervisors – but when should managing switch to leading and what is the difference? Managers and leaders have similar skill sets.  For each, a thorough understanding of the work at hand [...]

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