I recently attended a PRSA-NY event entitled “Regulatory Scrutiny of Social Media” that was co-hosted by Michael Lasky, Partner, Co-Chair Litigation, Public Relations Law at Davis & Gilbert LLP. Michael shared some sage advice during the session on everything from the impact of FTC regulations on marketers and PR folks in social media to crafting [...]
Jessica Dickler writes the Hired! blog for CNNMoney. Her most recent post tells the story of how a pilot received multiple job offers after building an online network and blogging about his experience. Jessica contacted me about the story and asked my opinion on his approach and using social media to source a job. I [...]
Articles that I authored appeared this week in Bulldog Reporter’s Daily ‘Dog and PR News on two very divergent topics; new skills for PR professionals in 2010 and who is winning or losing in the late night PR war.
Here are short excerpts and a link to both articles:
5 Must-Have PR Skills for 2010
Public relations is [...]
Creating a social media presence is not the end of the process for engagement. Even if you build a profile, no one will friend you, no one will fan you. There are many posts (including in this blog) that discuss successful social media engagement. However, this post offers some quick marketing tips to promote [...]
An article I wrote recently appeared in PRNews on “Building Your Brand the Social Way” outlining some universal truths regarding social media engagement. If your company is blogging, tweeting or friending, you might want to check it out. Highlights include:
Have a voice and stay on message (themes)
Be authentic, honest & ethical
Get ready for a long-term [...]
Our client, the American Society for Mechanical Engineers (ASME), www.asme.org, held a Student Design Competition at the 2009 ASME International Mechanical Engineering Congress and Exposition on Sunday, November 15th in Lake Buena Vista, Florida. The Competition aims to challenge the creative and problem-solving skills and abilities of tomorrow’s engineers.
The theme for this year’s competition, [...]
So, you already have a LinkedIn profile for you and your company. Are you making the most of it? LinkedIn is the number one site for business networking but many marketers aren’t paying attention to all of the features and functions. Although it may not be the sexy social media new kid on the block, [...]
8 Ways Commenting On Blogs Boosts Your Reputation & Web Traffic
by Sandra Fathi on January 15, 2010
Blogs are a critical component of any public relations and marketing campaign. Today, there are prominent blogs associated with almost every well-respected publication but there are also blogs that have no ‘print’ or traditional media affiliation but garner a significant following. In addition to the professional blogs that are associated with a journalist, reporter or [...]
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