Earlier this week I gave a workshop of Google+ & PR for PRSA-NY. The class was particularly timely due to the expected announcement in the very near future, of company or brand pages on Google+. Public relations professionals have seen the rise, and fall, of a variety of social networks over the last four to [...]
When we sat down to watch President Obama last night in his speech on the American Jobs Act, my husband and I knew that we had different views on his politics, but we both agree that he is an outstanding orator. President Obama is undoubtedly one of the best speakers that has graced the White [...]
This one is personal for me. My daughter had been talking for weeks about a special teacher that has been helping her fifth grade class, and many others in our school district, prepare for the state-administered exams, NJ ASK. As a reward for their great work, this staff developer (not her regular teacher) promised the [...]
Sometimes you attend a conference and attend a keynote session. As someone in the session tweeted, “once in a while that keynote becomes a key moment.” That’s how I felt after attending Jennifer Aaker‘s session at the Web 2.0 Expo in San Francisco yesterday. Jennifer is a social psychologist and marketer and Professor at Stanford [...]
As a public relations agency, we are often approached by smart marketers on the hunt for a public relations firm. Typically, we have a wonderful first meeting; exchange information about our business and experience, learn about the prospect’s challenges, understand their business objectives and get to know each other’s work style and personality. We usually [...]
For anyone traveling over the past week – or hoping to travel – chances are the snow storm interrupted your travel plans even if you were no where near the snow. Our team at Affect had one person stuck in California, one in Florida, one in New Orleans and myself in Canada. (Oh, and one [...]
After a long day at the PRSA International Conference’s Leadership Assembly, I wanted to share a few thoughts on PRSA. I know that few folks outside of PRSA understand the value of the organization. However, for the lucky few that come to these meetings, you understand. When you are in the room with the nation’s [...]
John Bell head of Ogilvy PR‘s global digital practice provides a great overview of the success factors of the Old Spice social media campaign. He asks the three critical questions: Was it successful? What about it made it so? No, was it really successful like did it drive sales? Too many companies undervalue the follow, [...]
This week’s latest tweet debacle comes to us from CNN’s former Senior Editor of Mideast Affairs, Octavia Nasr. She was fired from CNN after tweeting “Sad to hear of the passing of Sayyed Mohammed Hussein Fadlallah… One of Hezbollah’s giants I respect a lot.” Unfortunately, since Mr. Fadlallah was considered a controversial figure with ties [...]
Many of you know that I am an ardent supporter of PRSA. I have been a member and an active volunteer in PRSA for many years. I am the immediate Past-President of PRSA’s Technology Section and I’m currently President-Elect for PRSA’s New York Chapter. The organization has contributed tremendously to my professional growth, for industry [...]
