John Bell head of Ogilvy PR’s global digital practice provides a great overview of the success factors of the Old Spice social media campaign. He asks the three critical questions:
Was it successful?
What about it made it so?
No, was it really successful like did it drive sales?
Too many companies undervalue the follow, like or link. They [...]
Many of you know that I am an ardent supporter of PRSA. I have been a member and an active volunteer in PRSA for many years. I am the immediate Past-President of PRSA’s Technology Section and I’m currently President-Elect for PRSA’s New York Chapter. The organization has contributed tremendously to my professional growth, for industry [...]
This week I’ll be speaking at Bulldog Reporter’s PR Agency Management 2010 Summit. One of the most important lessons that I’ve learned as an employee and a manager, is that the best way to make yourself indispensable and advance your career (and your company) is to constantly grow and expand your skill set and contribution [...]
The answer is a resounding YES. You should always share your budget – and share it as early as possible in your discussions with prospective firms so that you both understand the ‘rules of engagement.’ There are folks that think that if they share their budget numbers, the vendor might try to price gouge or [...]
I recently attended a PRSA-NY event entitled “Regulatory Scrutiny of Social Media” that was co-hosted by Michael Lasky, Partner, Co-Chair Litigation, Public Relations Law at Davis & Gilbert LLP. Michael shared some sage advice during the session on everything from the impact of FTC regulations on marketers and PR folks in social media to crafting [...]
Jessica Dickler writes the Hired! blog for CNNMoney. Her most recent post tells the story of how a pilot received multiple job offers after building an online network and blogging about his experience. Jessica contacted me about the story and asked my opinion on his approach and using social media to source a job. I [...]
Articles that I authored appeared this week in Bulldog Reporter’s Daily ‘Dog and PR News on two very divergent topics; new skills for PR professionals in 2010 and who is winning or losing in the late night PR war.
Here are short excerpts and a link to both articles:
5 Must-Have PR Skills for 2010
Public relations is [...]
8 Ways Commenting On Blogs Boosts Your Reputation & Web Traffic
by Sandra Fathi on January 15, 2010
Blogs are a critical component of any public relations and marketing campaign. Today, there are prominent blogs associated with almost every well-respected publication but there are also blogs that have no ‘print’ or traditional media affiliation but garner a significant following. In addition to the professional blogs that are associated with a journalist, reporter or [...]
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