This week I’ll be speaking at Bulldog Reporter’s PR Agency Management 2010 Summit. One of the most important lessons that I’ve learned as an employee and a manager, is that the best way to make yourself indispensable and advance your career (and your company) is to constantly grow and expand your skill set and contribution [...]
The answer is a resounding YES. You should always share your budget – and share it as early as possible in your discussions with prospective firms so that you both understand the ‘rules of engagement.’ There are folks that think that if they share their budget numbers, the vendor might try to price gouge or [...]
I recently attended a PRSA-NY event entitled “Regulatory Scrutiny of Social Media” that was co-hosted by Michael Lasky, Partner, Co-Chair Litigation, Public Relations Law at Davis & Gilbert LLP. Michael shared some sage advice during the session on everything from the impact of FTC regulations on marketers and PR folks in social media to crafting [...]
Jessica Dickler writes the Hired! blog for CNNMoney. Her most recent post tells the story of how a pilot received multiple job offers after building an online network and blogging about his experience. Jessica contacted me about the story and asked my opinion on his approach and using social media to source a job. I [...]
A friend and colleague of mine recently shot me an email asking me how can he gain more followers on Twitter. As I started to respond, I realized that although there were many resources available, my quick and dirty response could help some other folks as well. So, here is my best/shortest advice on gaining [...]
Articles that I authored appeared this week in Bulldog Reporter’s Daily ‘Dog and PR News on two very divergent topics; new skills for PR professionals in 2010 and who is winning or losing in the late night PR war. Here are short excerpts and a link to both articles: 5 Must-Have PR Skills for 2010 [...]
Blogs are a critical component of any public relations and marketing campaign. Today, there are prominent blogs associated with almost every well-respected publication but there are also blogs that have no ‘print’ or traditional media affiliation but garner a significant following. In addition to the professional blogs that are associated with a journalist, reporter or [...]
Creating a social media presence is not the end of the process for engagement. Even if you build a profile, no one will friend you, no one will fan you. There are many posts (including in this blog) that discuss successful social media engagement. However, this post offers some quick marketing tips to promote your [...]
If you are engaging in social media, you should be measuring the results of your work. Although social media is often ‘free’, your time and efforts are not. Therefore, any social media program should measure the value of its investment. There are many areas to measure that are more qualitative than quantitative, but here is [...]
An article I wrote recently appeared in PRNews on “Building Your Brand the Social Way” outlining some universal truths regarding social media engagement. If your company is blogging, tweeting or friending, you might want to check it out. Highlights include: Have a voice and stay on message (themes) Be authentic, honest & ethical Get ready [...]
8 Ways Commenting On Blogs Boosts Your Reputation & Web Traffic
by Sandra Fathi on January 15, 2010
Blogs are a critical component of any public relations and marketing campaign. Today, there are prominent blogs associated with almost every well-respected publication but there are also blogs that have no ‘print’ or traditional media affiliation but garner a significant following. In addition to the professional blogs that are associated with a journalist, reporter or [...]
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