Creating a social media presence is not the end of the process for engagement. Even if you build a profile, no one will friend you, no one will fan you. There are many posts (including in this blog) that discuss successful social media engagement. However, this post offers some quick marketing tips to promote [...]
An article I wrote recently appeared in PRNews on “Building Your Brand the Social Way” outlining some universal truths regarding social media engagement. If your company is blogging, tweeting or friending, you might want to check it out. Highlights include:
Have a voice and stay on message (themes)
Be authentic, honest & ethical
Get ready for a long-term [...]
Our client, the American Society for Mechanical Engineers (ASME), www.asme.org, held a Student Design Competition at the 2009 ASME International Mechanical Engineering Congress and Exposition on Sunday, November 15th in Lake Buena Vista, Florida. The Competition aims to challenge the creative and problem-solving skills and abilities of tomorrow’s engineers.
The theme for this year’s competition, [...]
So, you already have a LinkedIn profile for you and your company. Are you making the most of it? LinkedIn is the number one site for business networking but many marketers aren’t paying attention to all of the features and functions. Although it may not be the sexy social media new kid on the block, [...]
This week I participated in a theoretical discussion with some folks regarding branding. There was a lot of discussion around the importance of the brand, creating the brand, positioning the brand, having a vision for the brand… I could go on. Needless to say, me and the VP of sales were on the same wavelength [...]
If you were in attendance at yesterday’s Digital Immersion Workshop on behalf of PRSA-NY, you’ll find the slides and links here. Hope you found it useful. I look forward to linking, friending and tweeting you Feel free to share your feedback in the comments.
Digital Immersion Workshop for PRSA
View more presentations from Sandra Fathi.
Blog [...]
I wanted to bring to your attention that Facebook is about to allow ‘vanity’ URLs to be registered beginning at midnight tonight. This means that instead of having a web address that’s an incoherent string of numbers or letters, you can now have a Facebook Profile or Page with a ‘name’. So, instead of having [...]
The incredibly talented folks at www.Landlinetv.com created this video for the T3 PR Conference that took place yesterday. This was the highlight for me. I think our jobs are still safe for now
Public Relations Robot from The Landline on Vimeo.
