Posts by author:

Sandra Fathi

Build Your Brand the Social Way

by Sandra Fathi on December 21, 2009

An article I wrote recently appeared in PRNews on “Building Your Brand the Social Way” outlining some universal truths regarding social media engagement. If your company is blogging, tweeting or friending, you might want to check it out. Highlights include: Have a voice and stay on message (themes) Be authentic, honest & ethical Get ready [...]

{ 0 comments }

ASME Mars Rocks Competition: Student engineers design and build a vehicle to roam Mars and collect rocks

by Sandra Fathi on November 20, 2009

Our client, the American Society for Mechanical Engineers (ASME), www.asme.org, held a Student Design Competition at  the 2009 ASME International Mechanical Engineering Congress and Exposition on Sunday, November 15th in Lake Buena Vista, Florida. The Competition aims to challenge the creative and problem-solving skills and abilities of tomorrow’s engineers. The theme for this year’s competition, [...]

{ 0 comments }

Pimping Your LinkedIn Profile

by Sandra Fathi on October 28, 2009

So, you already have a LinkedIn profile for you and your company. Are you making the most of it? LinkedIn is the number one site for business networking but many marketers aren’t paying attention to all of the features and functions. Although it may not be the sexy social media new kid on the block, [...]

{ 0 comments }

Bad Tweet: When Good Companies Give Bad Tweets

by Sandra Fathi on August 13, 2009

This afternoon I was intrigued by an odd tweet containing my Twitter handle (@sandrafathi). The tweet was about Sears CampusReady now available on Facebook. And I wondered why my name was included. I clicked on the sender and discovered that the past 600 some odd tweets used the same message and included random names on [...]

{ 5 comments }

What came first the product or the brand?

by Sandra Fathi on August 5, 2009

This week I participated in a theoretical discussion with some folks regarding branding. There was a lot of discussion around the importance of the brand, creating the brand, positioning the brand, having a vision for the brand… I could go on. Needless to say, me and the VP of sales were on the same wavelength [...]

{ 0 comments }

Slides from Digital Immersion Workshop 6/25 for PRSA-NY

by Sandra Fathi on June 26, 2009

If you were in attendance at yesterday’s Digital Immersion Workshop on behalf of PRSA-NY, you’ll find the slides and links here. Hope you found it useful. I look forward to linking, friending and tweeting you Feel free to share your feedback in the comments. Digital Immersion Workshop for PRSA View more presentations from Sandra Fathi. [...]

{ 0 comments }

Facebook Vanity URLs: Grab Yours Before Someone Else Steals It

by Sandra Fathi on June 12, 2009

I wanted to bring to your attention that Facebook is about to allow ‘vanity’ URLs to be registered beginning at midnight tonight. This means that instead of having a web address that’s an incoherent string of numbers or letters, you can now have a Facebook Profile or Page with a ‘name’. So, instead of having [...]

{ 0 comments }

PR 3.0 – A PR Robot

by Sandra Fathi on June 10, 2009

The incredibly talented folks at www.Landlinetv.com created this video for the T3 PR Conference that took place yesterday. This was the highlight for me. I think our jobs are still safe for now Public Relations Robot from The Landline on Vimeo.

{ 1 comment }

Twitter 101 Workshop for PR & Marketing – Slides & Links

by Sandra Fathi on June 2, 2009

Last night I presented a workshop for PRSA NY entitled Twitter 101 for Public Relations & Marketing Professionals. We had a great turnout with 90 attendees and an incredible view thanks to our hosts, Bloomberg. We wanted to share the slides as well as the links to sites that we discussed during our session. Although [...]

{ 0 comments }

5 Tips on Finding the Right Social Media Advisor or Agency for Your Company

by Sandra Fathi on May 15, 2009

There are so many folks coming out of the woodwork these days that claim to be social media experts. It’s hard to know who’s a snake oil salesman and who really has the good stuff. For the most part, a social media expert needs to be more than someone who’s anointed themselves with the title. [...]

{ 3 comments }

← Previous Entries

Next Entries →

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 Accutane Order Cialis Professional UK Where To Buy Online Pharmacy In The Usa Buy Luxiq Foam Online Online Pharmacy Us Buy Male Enhancement Pills Online Cheap Online Pharmacy Australia Discount Viagra Professional Cheap Advair Diskus Cost With Prescription Free Viagra Samples No Prescription Online Pharmacy Canada Lamisil Buy Neurontin Miami Usa Neurontin By Mail Order Quick Melt Melatonin Wholesale Canada Quick Melt Melatonin Mail Order Cost Of Medrol In Uk Medrol Lowest Prices Synthroid For Sale In London Uk Discount Prices Get A Viagra Perscription Cheap Male Enhancement Oil Online Canada Free Viagra Samples Purchase Levitra Online Without Prescription Online Pharmacy In London Uk Triamterene Online Toradol By Post Toradol By Mail Order Discount Viagra Checks Accepted Soloxine Online Pharmacies Soloxine Best Price Nexium Edmonton Canada No Prescription Nexium Buying Vermox Without A Prescription Discounts No Prescription Us Pharmacy Buy Luxiq Foam Online Generic Order Diovan No Prescription Needed Pain Killers And Zanaflex Buy Amitriptyline Nz Amitriptyline Shipped From Canada Buy Propecia Canada Prescription Discount Prices Purchase Provera COD Online Pharmacy Order Buy Zanaflex Online Cheap Buy Breast Enlargement Patch Utah Usa Breast Enlargement Patch By Mail Order Cheap Viagra Gold Online Remeron Us Pharmacy Remeron Shipped From Canada