Recently, a few members of the Affect team attended a PRSA-NY panel, “Inside the Media” at the Associated Press (AP). The event panel consisted of three journalists: Beth Harpaz, Travel Editor, John Simons, Technology and Media Editor and Amanda Barrett, New York News Editor whose goal was to discuss how PR practitioners can further collaborate with reporters in a mutually beneficial way. There were quite a few interesting discussions that took place during the panel, as well as important Read more [...]
This week has been difficult for many people on the East Coast due to the Sandy “superstorm.” Homes and business have seen destruction, people’s lives have been uprooted, and emergency workers are working 24/7 to get cities and towns across the coast back to a normal, working state. In the wake of the storm, it’s important that we are understanding of the situation as we go about our daily work. As PR pros, we are constantly in contact with clients, reporters, vendors, and other people Read more [...]
This week, I attended the NY/IABC event, Mad Men vs. Crazy Clients, held at the Affect offices. The event’s panel provided attendees with an in-depth view of agency and corporate life in the communications industry. The fantastic panel featured impressive industry leaders: GE’s VP of Communications and Public Affairs, Gary Sheffer; president of Weber Shandwick, Andy Polansky; Korn/Ferry’s managing director, Richard Marshall; and moderator Valerie Di Maria, principal of the10company. During Read more [...]
Affect was founded in 2002 and this year we are celebrating our 10th anniversary! This achievement could only be accomplished through the hard work of our talented employees, loyal clients and supportive partners. In the past 10 years we have been extraordinarily blessed with all of our achievements and successes and now it’s our turn to give back. To celebrate this milestone, each team member nominated a charity that was important to them, and collectively we chose the top 10 listed here to Read more [...]
As a PR pro, imagine waking up to this headline about your client: “My Sister Paid Progressive Insurance to Defend Her Killer in Court.” To me, that sounds like a nightmare. Yesterday afternoon, Progressive Insurance experienced that headline, and subsequent uproar within the Twittersphere surrounding its recent crisis. If companies are going to engage with their customers on social media, a crisis communications strategy needs to be in place, and understood, should something go awry. Consistent Read more [...]
TechAffect readers, graduation season is upon us. Thousands of 20-somethings are trading in their Greek letters and late night library sessions for business attire and early morning wake up calls: the so-called “real world.” According to a recent survey conducted by SimplyHired.com, a measly 4% of 2012 college graduates are interested in working for startups. When I first saw that stat, I was immediately shocked. As we here at Affect work with a lot of thriving start-ups, when I hear the word Read more [...]
