This week it was announced that Salesforce is acquiring social media monitoring platform Radian6. What does this mean for social media monitoring and what does this mean for you? There are many interesting discussions happening about what this means for social media monitoring as it relates to marketing, customer service, and the organization as a [...]
The past decade has witnessed a momentous transformation in the way people interact and exchange information with each other. Content is now co-produced, shared, classified, and rated on the Web by millions of people, while attention has become the ephemeral and valuable resource that everyone seeks to acquire. – Bernardo A. Huberman Last week, I [...]
Last week, I attended a talk with Baratunde Thurston, Digital Director at The Onion (@TheOnion), as part of The Year of Social Media (@UIUCsocialmedia) event series at the University of Illinois Champaign-Urbana. The talk, Foursquare Rallies, Voter Protection, Open Joke Book and Other Awesome Things To Do With Social Media, was witty, fun, and full [...]
It’s December 2nd and the end of 2010 is in sight. This also means that the social media predictions and trends preview for 2011 are starting to roll out. Here is an overview of some great posts that capture the first wave of predictions as well as a review of 2010: Communication and Marketing Trends [...]
We often talk about social media and community engagement, but don’t always separate the two. It is important to understand the distinction between social media and community as well as how they complement one another within a social strategy. Social media tools and technology can help to cultivate a community or provide online locations where [...]