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Yasmin Ben-Dror

TIPS FROM THE TWITTER TRENCHES

by Yasmin Ben-Dror on September 30, 2009

Practical advice and down-to-earth expectations on launching and running a Twitter campaign by Yasmin and Katie.

For the past few months, my colleague, Katie Safrey, and I have been drowning deeply immersed in launching and running some exciting (and successful) social media programs for our clients. We have finally surfaced to take a breath, and [...]

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Best Tweets of the Week

by Yasmin Ben-Dror on August 15, 2009

Here are the best tweets of this week from @sandrafathi, @lesliecampisi, @yasminbendror
- Bad Tweet: When Good Companies Give Bad Tweets: http://bit.ly/17oXKG
- 6 B2B Viral Campaigns that Delivered from Marketing Sherpa http://bit.ly/2CXsR1
- Do PR Agency CEOs Need To Be Twittering? http://tinyurl.com/pwff33
- Skills for the PR Professional in Today’s Job Market http://bit.ly/LcHbU
- 8 in 10 execs [...]

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Best Tweets from Past Week

by Yasmin Ben-Dror on August 2, 2009

I have been so immersed in Twitter the last couple of weeks, that I’ve forsaken my blogging passion for the 140 character posts!
If you are not on Twitter, well, um, you should follow us: @sandrafathi, @lesliecampisi, @yasminbendror
And if you missed our tweets, I thought of summing up the best ones over the passed week. I [...]

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Guest Blog: 6 Tips to Building a B2B Website for Business

by Yasmin Ben-Dror on June 23, 2009

This guest blog comes from Wendy Flanagan, Co-President at
MurrayMedia, an Affect partner. MurrayMedia is a
design and technology agency providing Web CMS
and custom applications for sales and marketing.
6 Tips to Building a B2B Website for Business
If you want to build a B2B Website that roars with energy and engages prospects, converting them into qualified [...]

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Reaching out to Bloggers? Remember These Tips…

by Yasmin Ben-Dror on June 18, 2009

I don’t usually blog about other blog posts, I tweet them but I found this blog post valuable to all of us – agencies and companies – planning and executing social media marketing that I thought, heck, its worth expanding my tweet and sharing the knowledge.
So, Samir Balwani has a blog called Left [...]

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HootSuite: Nifty Little Twitter Tool

by Yasmin Ben-Dror on May 29, 2009

Here’s a new tool for Twitter that we just came across called HootSuite. The great thing about this is that it allows you to manage multiple Twitter profiles, and if you have a few people tweeting for your organization, you can add multiple “tweeters”. How it works is that one person is designated [...]

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Majority of Marketers Believe No Experience Needed to be a Social Media Expert? Yeah, Right…

by Yasmin Ben-Dror on May 18, 2009

Just to add to Sandra’s great blog on May 15th on “5 Tips on Finding the Right Social Media Advisor or Agency for Your Company”, MarketingSherpa posted a chart on this: “Majority of Marketers Believe No Experience is Needed to be a Social Media Expert”
I have to provide you with the full summary – its [...]

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Latest Nielsen Research: Twitter Retention Rate Low and I ask, “So What?”

by Yasmin Ben-Dror on May 4, 2009

For those who are following me on Twitter (@yasminbendror), I know I tweeted about this, but I have the need to write more that 140 characters!
So, David Martin, Vice President, Primary Research at Nielsen Online – a research company that delivers audience and Internet measurement metrics – released some interesting data last week on his [...]

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Reflections on South Africa

by Yasmin Ben-Dror on May 1, 2009

My absence in the TechAffect blog is due to my month-long trip to South Africa. As you may know from my bio, I was born and raised in South Africa and left solo at the age of 24 (that’s a whole other story), leaving my family there. Of course, I have been back quite [...]

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Tons of Twaffic for SocCom Tomorrow in NYC

by Yasmin Ben-Dror on February 9, 2009

Tweeple tweeting and bloggers blogging…there is lots of buzz and excitement in the social media air about SocCom tomorrow!
There are over 175 people registered. I’m looking forward to hearing Jeff Pulver, Jeff Jarvis, Chris Brogan, David Kirkpatrick, Gary Vaynerchuk and all the other speakers cover all aspects of the social communications landscape.
Hey, it’s not [...]

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