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I have to say, I didn’t sit through the entire game. I’m not a Super Bowl fan. But I am a bit of an ad junkie. So if you’re like me and you want to see all the ads from the Super Bowl, here’s the link. I liked most of the ads. In 30 seconds, [...]
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There have been some great blogs by the Mashable folks about brands on Twitter. Here’s the one I found most interesting by Jennifer Van Grove: “40 of the Best Twitter Brands and the People Behind Them” on how these brands use Twitter to their best advantage. Funny, the only two identities Mashable didn’t unravel were [...]
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Just last week I read the FORTUNE magazine (Jan issue) interview with Google CEO Eric Schmidt and his sentiments on the newspaper industry, wishing he could rescue it, and declaring his passion and want for this industry to survive! In answer to the question: What if the newspaper industry does go down? said, “To me [...]
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This is an interesting case study from MarketingSherpa: How to Use Twitter to Push Your Products: Lessons from Woot Woot.com is an online store and community that sells “cool stuff” for cheap. It has ‘one-day- one-deal’ product offer: They sell one new item per day until it is sold out or until 11:59pm central time [...]
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Pursuant to my Monday blog on Seth Godin and his blog, check out this great video interview that he did with Facebook co-founder Sean Parker and Wikipedia founder Jimmy Wales on social networking, branding and online marketing on OPENForum.com’s “Inside the Entrepreneurial Mind” series. There are some great pointers and good take aways.
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I like the way this man thinks, writes, and shares his ideas. I like his attitude. He’s not caught in any hype. He’s sensible. He thinks for himself. He’s honest, cuts through the muck, and tells it the way it is. I like every blog that he writes. So you can tell? Yeah, I’m a [...]
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Starting off the new year, here are some great reports from Marketing Sherpa for keeping afloat in these turbulent times. Take a read. There are some great pointers and new ideas: – How To Defend Your Marketing Budget, Part II: Meeting Tips + Challenging Scenarios – Special Report: Marketing During an Economic Downturn – New [...]
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In the Motrin mamma mania of the past two weeks, offended and tech savvy Twitter, blogger and YouTube mom’s brought down Big Pharma J&J McNeil Consumer Healthcare unit’s new Motrin ad that launched online and in print. The controversial “negative” ad seriously offended “babywearers” and moms nationwide who felt that it implied moms wear babies [...]
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