Data Driven PR 2: 7 Tips on Using Data in Media

Data is a powerful tool that can be harnessed in several ways. Here are 7 tips from Sandra Fathi, President at Affect, on how to use data to gain great media opportunities.

An Affective Giving Tradition: The Annual Charity Birthday Party

Last month, our team had the pleasure of hosting the third annual children’s charity birthday party at a homeless shelter in Harlem. The shelter, part of the Women in Need (WIN) program, provides transitional housing and vital services to break the cycle of homelessness.

Data-Driven PR Part I: Make News with Numbers

Statistics are an important part of media relations and provides high value for reporters looking for interesting headlines. Sandra Fathi, President of Affect, describes the different ways to generate data and utilize it.

Social Data Intelligence with Talkwalker’s IQ Apps

Our new client Talkwalker just launched its new social data intelligence product IQ Apps. Affect got to play around with IQ Apps before the official launch and was really impressed with the features and level of social intelligence it provides.

The Difference Between B2B v B2C Social Media

B2B and B2C marketing need different approaches when it comes to social media. Here are several key considerations from Steven Melfi, Director at Affect, to look into before launching a campaign.

6 Steps To Creating A Winning Social Media Strategy

To create a winning social media strategy, it is important to consider the audience, goals and outcomes. Katie Creaser, Vice President at Affect, shares key tips to consider.

A How-To PR Guide for Navigating RSA

The internationally renowned RSA Conference is considered the world’s largest information security event, attracting nearly 30,000 attendees every year and featuring everyone from major industry players to startups. The content that comes out of RSA is more valuable and attainable than ever before, given today’s evolving cyber threat landscape in our digitally connected world. This… Continue reading

Five Steps to Spring Clean Your Marketing Plan

It’s mid-April. The sun is shining, the air is warmer – it’s time for iced coffee, lighter jackets and a good airing out of the home and office after being cooped up all winter. It’s also a good time to take a look at your marketing plan to see how it’s going so far in… Continue reading

5 Questions To Answer Before Building a Social Program

Before integrating social media into your communications strategy, there are important questions to ask and requirements to consider. In this video, Steven Melfi, Account Director at Affect, shares 5 key questions to answer prior to starting a social program.

Can PR’s Impact Actually Be Measured?

Melissa Baratta, Vice President at Affect, dispels the myth that PR can’t be measured. In fact, it can be measured the same way as marketing programs by utilizing such tools as Google Analytics and social media tracking.