Today, Affect was included on Inc. magazine’s annual Inc. 500|5000 list of the nation’s fastest-growing private companies. The list represents a look at one of the most important segments of the economy - America's independent entrepreneurs and business owners. This marks the second time that Affect earned a coveted spot on the Inc. 500|5000 list.
“Our continued growth is a tremendous testament to the achievements of Affect’s employees,” said Sandra Fathi, president and founder of Affect. Read more [...]
A big portion of our day at Affect is focused on media outreach for our PR clients. Because we’re pitching so often, sometimes it’s beneficial to go back to the basics, evaluate your process and make sure you’re checking off all of your boxes. Here’s a checklist of everything you should ask yourself before hitting the send button to that reporter.
Do I understand the timeliness of the piece/topic?
Why should the reporter write about this today? If there’s another breaking news item Read more [...]
One of the toughest feats for a PR professional is securing speaking and awards engagements, and I’ll tell you why. Submitting an executive for consideration at an industry event or for an industry-recognized award requires mastering a delicate balance between relationship building, strong content, being aware of trends and industry conversations around the particular topic you’re proposing, and most importantly – standing out amongst the crowd.
The following are four tips on how to successfully Read more [...]
Congratulations! You've had successful results after a big media push. You and your team have divided and conquered pitching efforts on that massive media list and know there are at least 10 pieces of pending coverage secured.
But what about all of those reporters that just won’t pick up the phone or respond to any of your emails? Are they planning on writing anything? What about other journalists that weren't on the media list that decided to write something on the press release that crossed Read more [...]
Organizations often have the misconception that “one size fits all” when it comes to keeping their entire staff motivated. However, all employees, whether entry, mid or senior-level, require different tactics for staying motivated and feeling appreciated. No matter what the method of choice is, it’s critical that it drives the individual and shows concern for their staff.
Just remember, everyone has one common goal: achieving success. That said, it’s imperative for an organization to take Read more [...]
I hear it from all of my clients: I want business press! Of course, a stellar hit in a coveted business publication can raise the profile of a business, founder or success story. But getting into a business publication – in print or online – requires a few “must haves.” Speaking to me on condition of anonymity for this blog post, a seasoned reporter for a leading business site shares his tips below.
KR: How does your news desk manage story selection? How do you decide what to cover and Read more [...]
Every week, we like to hold mini-training sessions on everything from insider info from local “meet the media” events to the latest features on social media platforms. It’s a great way for our team members to share their expertise with the broader agency and learn valuable tips to help with the daily grind.
Recently, I had the pleasure of leading a session that’s near and dear to my heart – running a PR campaign. Any successful PR effort requires careful planning, flawless execution Read more [...]
Tradeshow season (my favorite season of all!) is upon us. It's the time of year when snow melts, flowers bloom - and you struggle to calculate the wattage required to provide electricity to a dozen laptops and multiple LCD screens for your 10x20 booth space (side note: why do the power strips always need to be ordered separately - what is the sense in that?). It's so easy to get caught up in furniture, floral, labor and Internet - you may overlook the things that won't physically be sitting in the Read more [...]