Last week, the FTC offered clarification on its Guides Concerning the Use of Endorsements and Testimonials in Advertising through an updated set of FAQs that explain the effect of the changes on marketing channels and techniques here on out.
Being included and having the right positioning in analyst reports can set the stage for how you are compared to competitors. Sandra Fathi, President at Affect, shares trade secrets on how to collaborate with key industry analysts.
With social media tools being introduced at an alarming new rate, it is easy to get caught up and want to implement every one in order to stay current. In this video, Katie Creaser, Vice President at Affect, shares key tips to consider before diving in.
Before conducting a survey, there are several considerations to keep in mind, such as if you have the proper resources and what are the end results you are seeking. In this video, Melissa Baratta, Senior Vice President at Affect, shares several of these key considerations.
Award programs are a great way to showcase the great work your company has achieved. Here are a few tips from Brittany Bevacqua, Senior Director at Affect, on how to craft a winning submission.
Speaking events are a great way to build your expertise in your industry. Sandra Fathi, Founder and President at Affect, shares six keys to secure these opportunities.
Fostering a good relationship with your PR agency is key to success. Katie Creaser, Vice President at Affect, explains how to empower your agency to get the most value out of the relationship.
Data is a powerful tool that can be harnessed in several ways. Here are 7 tips from Sandra Fathi, President at Affect, on how to use data to gain great media opportunities.
Last month, our team had the pleasure of hosting the third annual children’s charity birthday party at a homeless shelter in Harlem. The shelter, part of the Women in Need (WIN) program, provides transitional housing and vital services to break the cycle of homelessness.
Statistics are an important part of media relations and provides high value for reporters looking for interesting headlines. Sandra Fathi, President of Affect, describes the different ways to generate data and utilize it.