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Katie Creaser, VP at Affect, discusses how to keep internal and external social media ambassadors informed and engaged.

 

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Learn how to make sure your company’s social media policy is aligned with business goals and existing policies with Senior Account Supervisor, Steven Melfi.

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The most effective interviews share key messages and provide value to a reporter’s audience. Learn important points to follow interviews in our “90 Seconds to PR Success” video hosted by VP, Melissa Baratta.

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Sandra Fathi, Founder and President of Affect, gives a lesson on how to Story Hijack, which inserts companies and their expertise into breaking news for great coverage in a timely manner. This video is part of our “90 Seconds to PR Success” video series.

 

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Landing great pieces of coverage in top media is an art form. Learn five ways to help secure that coverage from Senior Director, Brittany Bevacqua, as part of our “90 Second to PR Success” video series.

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So long Communications Week! For the unfamiliar, Communications Week was a week-long celebration of the public relations, communications and media industries consisting of events held at different locations around New York City and online. Tiffany Guarnaccia, CEO of Kite Hill PR, founded Communications Week and according to her, “We are living in a time where the lines have blurred between the public relations and media industries. Now is the time to focus on how media is being disrupted and how Read more [...]

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The Real Low-Down From Reddit

by Lulu Li on October 22, 2014

Last week, our team gathered a small group of friends and clients in the tech industry to host Victoria Taylor, Director of Communications of Reddit. We invited Victoria to share best practices for brands hoping to authentically engage the Reddit community and to overview marketing and advertising opportunities offered through the site. Reddit, dubbed “the front page of the internet,” is an entertainment, social networking and news website where registered community members can submit content, Read more [...]

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Whether you’re a large, well-branded enterprise or a small start-up, having a well crafted, easy to understand elevator pitch is crucial to hooking reporters or new customer leads. If you can’t explain what the company does in 2-3 sentences, chances are you’ll lose your audience’s interest before you get to the important stuff. There are a couple of mistakes I commonly see with new elevator pitches: - Trying to cram too much information into the pitch, so the main point gets lost - Talking Read more [...]

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A few weeks ago, Twitter opened up it's analytics dashboard to everyone - making measurement a whole lot easier for content marketers. Twitter Analytics is a free tool that eliminates some of the guesswork and excruciating manual data analysis from measuring ROI for the platform. The dashboard gives you insight into how your Twitter content is performing, who your audience actually is and how much engagement you've generated. In short - it can help you determine whether you've reached Twitter Read more [...]

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Whether you are gathering website data for your own firm or a client, understanding what the information you are collecting means and how it can translated into actionable business intelligence is crucial in making sound recommendations for your communications strategy. When it comes to tools for learning more about your website’s performance, none are more ubiquitous or important than Google Analytics, with its vast data segments that can be pulled and analyzed. Google Analytics is especially Read more [...]

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