Part 2 – FTC Advertising Guidelines: New Guidance on Wording and Placement of Disclosures

Last month, we reported on FTC’s clarification around its Guides Concerning the Use of Endorsements and Testimonials in Advertising. Through a set of FAQs, they provided new guidance on proper marketing procedures and techniques, including the purchasing and selling of fake “likes,” which we reported on previously. In addition, they also provided direction on what constitutes… Continue reading

A Crisis Strikes: Now What?

Crisis planning is a critical part of any company’s communications strategy. Melissa Baratta, Senior Vice President at Affect, shares key tips to successfully face and overcome a crisis.

How to Navigate a Tradeshow

While navigating a tradeshow, whether for a client or for your own company, it is important to maximize the benefits of attending by setting up interviews, attending sessions and networking throughout. Brittany Bevacqua, Senior Director at Affect, shares key strategic tips to a successful event.

Twitter Changing DM Length Policies – What You Should Know

Recently, the Twitter Development Team announced that it is changing how the messaging system works and will now allow Direct Messages (DMs) to be over 140 characters. Previously, if a follower wanted to send a Direct Message (DM) to your company’s Twitter handle that was over 140 characters, the user would have to send multiple… Continue reading

FTC Advertising Guidelines: New Guidance on the Purchase and Sale of Fake “Likes”

Last week, the FTC offered clarification on its Guides Concerning the Use of Endorsements and Testimonials in Advertising through an updated set of FAQs that explain the effect of the changes on marketing channels and techniques here on out.

How to Work With Industry Analysts

Being included and having the right positioning in analyst reports can set the stage for how you are compared to competitors. Sandra Fathi, President at Affect, shares trade secrets on how to collaborate with key industry analysts.

Tips to Evaluate and Incorporate Social Media Tools

With social media tools being introduced at an alarming new rate, it is easy to get caught up and want to implement every one in order to stay current. In this video, Katie Creaser, Vice President at Affect, shares key tips to consider before diving in.

Key Considerations Before Conducting a Survey

Before conducting a survey, there are several considerations to keep in mind, such as if you have the proper resources and what are the end results you are seeking. In this video, Melissa Baratta, Senior Vice President at Affect, shares several of these key considerations.

How to Standout when Submitting for Awards

Award programs are a great way to showcase the great work your company has achieved. Here are a few tips from Brittany Bevacqua, Senior Director at Affect, on how to craft a winning submission.

The Key to Securing Speaking Opportunities

Speaking events are a great way to build your expertise in your industry. Sandra Fathi, Founder and President at Affect, shares six keys to secure these opportunities.