Is the move towards providing customer service via social media – otherwise known as ‘social customer service’ – a trend that your organization is watching?
If not, it should be, and here are a few reasons why.
We know that consumer expectations for customer service are rapidly evolving. Whether you run an airline or a technology company or a bakery, businesses today are expected to be present and available on social media 24/7. In addition to changing expectations, consumers also expect Read more [...]
Affect Employees Share Their Professional Goals
At Affect, we place a lot of importance in continuing growth and learning at every level. Here’s what some of our team members shared when asked about their professional goals this year; proof that you’re never done growing!
Katie Creaser, Vice President: Make time to be creative everyday. It's so easy to get caught up in day-to-day PR functions, but I know the value of a Big Idea, and the impact that it can have on our clients. My resolution Read more [...]
How to be a Valuable Partner at a Conference with Your Client
Whether you’re a seasoned conference veteran, or a new comer, industry events are hectic and unpredictable. As a PR professional, the goal is always to give your client every opportunity to shine – whether it is in front of reporters in attendance, potential customers or industry peers. Having been a conference producer in the past, I have seen many PR professionals try varying strategies to achieve success on-site. Now that I’m Read more [...]
I recently attended the PRSA International Conference in Philadelphia. I have been going to this event for a number of years and without fail, it always inspires me. I enjoy meeting public relations professionals who are just starting out their careers to leaders of some of the world's most prominent brands and agencies. Here are just a few of the things that inspired me at the conference. Hopefully, I'll see you there next year!
10 Takeaways from PRSA International Conference 2013 #PRSAICON Read more [...]