Last week, the Topps Company – maker of Ring Pops candy – experienced backlash and a potential investigation by the Federal Trade Commission after the company launched its #RockThatRock campaign, which invited users to post photos on social media showing how they wear their “edible bling.” However, some pre-teen and teen girls entered the contest posting photos that some construed as provocative. As a result, several advocacy groups have asked the FTC to investigate the Topps Company, claiming Read more [...]

Brittany Bevacqua, Senior Director at Affect, shares four tips for developing the right message for writing and content development projects.

Whether you’re a startup or an established company, increasing visibility for your organization is a constant uphill battle, especially in an over-saturated market. However, promoting your business and staying top-of-mind with customers, partners and prospects doesn’t always have to require large budgets or extensive teams to execute. Here are five proven tactics you can do now to help boost the visibility of your organization: 1. Make an official announcement Are you launching a new product Read more [...]

Katie Creaser, VP at Affect, breaks down content strategies for getting the most out of your community on social media.

Affect’s President and Founder, Sandra Fathi, discusses best practices for building relationships and engaging with journalists on social media channels.

Melissa Baratta, VP at Affect, helps navigate the differences between, on the record, on background and off the record when speaking with the media.

Brittany Bevacqua, Senior Director at Affect, shares helpful tips for crafting the perfect byline abstract to get your piece placed in a publication.

Katie Creaser, VP at Affect, provides useful tips and techniques to help you nail your next Skype interview.

Senior Account Supervisor Steven Melfi lays out a step-by-step guide for gathering the most valuable information from a social media audit. For a more in-depth look at managing an audit, check out his blog post here.

Today is a big day at the Affect office. After weeks of filming, editing and filming some more, we're excited to launch our new video series, "90 Seconds to PR Success." We know it's difficult to find time during the day to learn new skills and expand upon your communications arsenal. That's why we created "90 Seconds to PR Success." In under a minute and a half, you'll be able to learn new techniques or brush up on your communications strategies. Read more [...]