Data-Driven Headlines

by Rhena Wallace on February 12, 2014

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Like it or not, big data has taken over all facets of our professional and private lives. Every industry sector has seen and embraced the power of data to aid in decision-making and validate strategies. If you’re a PR professional you may be asking how you can harness this data to generate results for your clients – a tough question since its value can be elusive and headlines can come without big data. Our team looked at different types of data (i.e. proprietary, commissioned and curated) Read more [...]

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TECH AFFECT NEWS ROUNDUP

by Jess Sims on February 7, 2014

Happy Friday and welcome to Tech Affect’s “Friday News” round up for the week of February 3rd. We have all of the biggest stories and top trending pieces in the world of public relations, social media and marketing from this week: CVS took a HUGE gamble and decided to ban cigarette sales from their stores; was the revenue loss worth the PR gain? Ragan Health explores: “In ending cigarette sales, CVS risks revenue loss for PR gain” Are you planning on tweeting during your lunch break? Read more [...]

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Tech Affect News Round-Up

by Rhena Wallace on January 31, 2014

Happy Friday and welcome to Tech Affect’s “Friday News” round up for the week of January 27th. We have all of the biggest stories and top trending pieces in the world of public relations, social media and marketing from this week: Are you looking for simple and cost-affordable way to analyze your social media data? Try Excel! “How to Analyze Your Social Media Activities With Excel” Make LinkedIn look easy “10 LinkedIn Blunders That Make You Look Like An Amateur” We all know Read more [...]

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Happy Friday and welcome to Tech Affect’s “Friday News” round up for the week of January 20th. Each week we’ll share some of our favorite public relations, social media and marketing stories from the week: Will Twibel – or libel on social media – become another social media policy we communicators need to look out for? “Courtney Love’s Landmark ‘Twibel’ Case and the Potential Impact on Social Media Policy” Our neighbors across the pond are unimpressed by content marketing Read more [...]

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Just when you thought that communication via email was becoming a relic of the past, a new report from McKinsey & Co. reveals that email is actually nearly 40 times more effective for reaching customers than Facebook and Twitter combined.  Likes, favorites and follows are great for engaging with your customers in real time, but email has remained the frontrunner for conversions. We’ve always seen the value in using email marketing to gain new customers and have recommended this for many Read more [...]

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When it comes to making purchases, B2B IT decision makers are turning more and more towards social media for assistance. According to a new IDC report, 86 percent of IT buyers are using social networks and content in their purchase decision process. Primarily, this group is using social media in the general education stage of purchasing, followed by the development a business use case. A surprising finding from the report was that Facebook is the preferred channel to discover information. However, Read more [...]

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Is the move towards providing customer service via social media – otherwise known as ‘social customer service’ – a trend that your organization is watching? If not, it should be, and here are a few reasons why. We know that consumer expectations for customer service are rapidly evolving. Whether you run an airline or a technology company or a bakery, businesses today are expected to be present and available on social media 24/7. In addition to changing expectations, consumers also expect Read more [...]

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There are a ton of social media platforms out there with new platforms constantly being introduced. We all know the gratification that comes from finding a social media measurement, tracking, analytics, or aggregator tool that makes it easier to grow and know how you’re performing. Especially after the shut down of Google Reader, solid social media tools have become invaluable for PR and marketing professionals. That’s why when I came across this article from Inc outlining eight of the best Read more [...]

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Affect Employees Share Their Professional Goals At Affect, we place a lot of importance in continuing growth and learning at every level.  Here’s what some of our team members shared when asked about their professional goals this year; proof that you’re never done growing! Katie Creaser, Vice President: Make time to be creative everyday. It's so easy to get caught up in day-to-day PR functions, but I know the value of a Big Idea, and the impact that it can have on our clients. My resolution Read more [...]

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Tips for Using Images to Connect With Your Audience We’ve always known the strength of visuals in telling compelling stories. What we’re quickly seeing is that customers are responding to visual content more than text on social media. For example, on Facebook photos are liked two times more than test and 42 percent of all Tumblr posts are photos, according to research from M Booth and Simply Measured. The battle for engagement with current and potential customers on social media is growing and Read more [...]

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