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Landing great pieces of coverage in top media is an art form. Learn five ways to help secure that coverage from Senior Director, Brittany Bevacqua, as part of our “90 Second to PR Success” video series.

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So long Communications Week! For the unfamiliar, Communications Week was a week-long celebration of the public relations, communications and media industries consisting of events held at different locations around New York City and online. Tiffany Guarnaccia, CEO of Kite Hill PR, founded Communications Week and according to her, “We are living in a time where the lines have blurred between the public relations and media industries. Now is the time to focus on how media is being disrupted and how Read more [...]

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The Real Low-Down From Reddit

by Lulu Li on October 22, 2014

Last week, our team gathered a small group of friends and clients in the tech industry to host Victoria Taylor, Director of Communications of Reddit. We invited Victoria to share best practices for brands hoping to authentically engage the Reddit community and to overview marketing and advertising opportunities offered through the site. Reddit, dubbed “the front page of the internet,” is an entertainment, social networking and news website where registered community members can submit content, Read more [...]

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Whether you’re a large, well-branded enterprise or a small start-up, having a well crafted, easy to understand elevator pitch is crucial to hooking reporters or new customer leads. If you can’t explain what the company does in 2-3 sentences, chances are you’ll lose your audience’s interest before you get to the important stuff. There are a couple of mistakes I commonly see with new elevator pitches: - Trying to cram too much information into the pitch, so the main point gets lost - Talking Read more [...]

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A few weeks ago, Twitter opened up it's analytics dashboard to everyone - making measurement a whole lot easier for content marketers. Twitter Analytics is a free tool that eliminates some of the guesswork and excruciating manual data analysis from measuring ROI for the platform. The dashboard gives you insight into how your Twitter content is performing, who your audience actually is and how much engagement you've generated. In short - it can help you determine whether you've reached Twitter Read more [...]

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Whether you are gathering website data for your own firm or a client, understanding what the information you are collecting means and how it can translated into actionable business intelligence is crucial in making sound recommendations for your communications strategy. When it comes to tools for learning more about your website’s performance, none are more ubiquitous or important than Google Analytics, with its vast data segments that can be pulled and analyzed. Google Analytics is especially Read more [...]

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Writing on behalf of a brand is an important part of a PR pros job – and is a critical skill to master. Whether it’s a pitch, byline or press release, we’re expected to take a our client’s message and transform it into valuable  content that can be adapted to fit almost any medium. However, does that protocol change when you need to fit your message into a 140 character tweet or easy-to-read Facebook post? Social media is a vital aspect of any PR campaign and the key to success Read more [...]

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One of the questions we frequently get from clients is: How can we get press around industry events? The answer often depends on a variety of factors, including: The event type – Is this a major conference, or a smaller, more intimate event? The people – Will the Apples and Googles of the world be there? Is media attending and are they taking meetings? How many people and/or companies will be there? The spend – Did you secure booth space, or are you flying solo? Are you a sponsor, or Read more [...]

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Rejection is par for the course in public relations, especially if media relations is one of your duties. Editors, reporters, producers: there will be a time when you hear a “no” from each one of them (That is, if you hear back at all—but that’s another post) during some time in your career. Don’t take it personally; media outlets receive hundreds, if not thousands of emails and phone calls during a regular business day and they cannot answer, or say yes, to everybody. However, when Read more [...]

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When your company is facing a crisis, it’s critical to respond immediately. However, the long-term consequences of a crisis can be just as harmful to your brand’s image as the initial event. Though a strong crisis communications plan is essential, reputation management is an important part of ensuring that your brand is able to effectively repair its image long after the dust has settled. Below are four steps that will allow you to transition from response to repair in the wake of a crisis. 1. Read more [...]

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