Melissa Baratta, Vice President at Affect, dispels the myth that PR can’t be measured. In fact, it can be measured the same way as marketing programs by utilizing such tools as Google Analytics and social media tracking.
Earlier this week during Facebook’s developer conference, F8, the social media platform unveiled its latest products, developer tools and announcements. It was a lot to take in – announcements spanned from spherical video to the platform’s new ad exchange, LiveRail. One thing is very clear, Facebook continues to move quickly and find new ways to generate profit while engaging its… Continue reading
This week I had the privilege of attending the HBA’s second Women’s Healthcare Innovation and Leadership Showcase, which featured a number of industry leaders and practitioners focusing on how to chart the future of women’s healthcare. Women represent an important target market for healthcare companies since they are considered the CEOs/CMOs of the family unit; they… Continue reading
Keeping up to date on LinkedIn helps to facilitate networking and generating new business. Katie Creaser, Vice President at Affect, shares key tips for professionals to stand out on this essential social media platform.
A few weeks ago we issued a press release about how companies can be more profitable by giving time and money away to charity. In a few weeks, we’ll have the distinct pleasure of hosting a carnival for children and their families at the Jennie A. Clarke residence, a homeless shelter, in Harlem, for the… Continue reading
To this day, one of my favorite things about PR is storytelling. Broadly-speaking, most clients I’ve worked with in the B2B space have wanted to focus on the “core” storylines for PR—the technology or services they offer, challenges/opportunities for their customers, competitive differentiators and more. And why wouldn’t they? The reasons are obvious. But lately,… Continue reading
When online crisis strikes, companies must be prepared with proper plan. Here are tips and tricks from Steven Melfi, Account Director at Affect on how to deal with a crisis.
My absolute favorite thing about my job is my relationships with Affect’s clients – and it always has been. Although I don’t play favorites, the best clients are the ones that view our agency as a true partner and extension of their marketing and communications team. It’s easy to do great work for companies that… Continue reading
If your media relations program is going well and you’re getting a consistent level of coverage, it can be easy to fall into a rhythm that stays within the company’s comfort zone – following a standard flight plan and putting out the same kinds of announcements and content month after month. Doing so for too… Continue reading
Google is constantly tweaking its algorithms and rankings criteria for search results. Recently Google announced that it will now factor “mobile-friendliness” into search rankings.