Helping the Homeless Feels Selfish

A few weeks ago we issued a press release about how companies can be more profitable by giving time and money away to charity. In a few weeks, we’ll have the distinct pleasure of hosting a carnival for children and their families at the Jennie A. Clarke residence, a homeless shelter, in Harlem, for the… Continue reading

Making the Case for “People” Storytelling

To this day, one of my favorite things about PR is storytelling. Broadly-speaking, most clients I’ve worked with in the B2B space have wanted to focus on the “core” storylines for PR—the technology or services they offer, challenges/opportunities for their customers, competitive differentiators and more. And why wouldn’t they? The reasons are obvious. But lately,… Continue reading

How to Prepare for an Online Crisis

When online crisis strikes, companies must be prepared with proper plan. Here are tips and tricks from Steven Melfi, Account Director at Affect on how to deal with a crisis.

5 Ways to Build a Better Relationship with Your PR Agency

My absolute favorite thing about my job is my relationships with Affect’s clients – and it always has been. Although I don’t play favorites, the best clients are the ones that view our agency as a true partner and extension of their marketing and communications team. It’s easy to do great work for companies that… Continue reading

5 Ways to Reinvigorate Your Media Relations Program

If your media relations program is going well and you’re getting a consistent level of coverage, it can be easy to fall into a rhythm that stays within the company’s comfort zone – following a standard flight plan and putting out the same kinds of announcements and content month after month. Doing so for too… Continue reading

Google Announcement: Now Factoring “Mobile-Friendliness” into Search Rankings

Google is constantly tweaking its algorithms and rankings criteria for search results. Recently Google announced that it will now factor “mobile-friendliness” into search rankings.

What to Consider Before Pursuing a Press Release

Press releases are a traditional staple for public relations programs. However, in today’s digital age, there are many other channels that are equally or more efficient. Melissa Baratta, Vice President at Affect, shares additional channels to consider.

Charity Involvement Improves Employee and Client Satisfaction at For-Profit Companies

Corporate philanthropy is a very effective way to improve employee morale, increase productivity and build a loyal workforce. It also has the added bonus of strengthening and empowering company stakeholders.

Online Tactics to Extend the Reach of Your Next Event

Events are a great way to share content with like-minded peers. With busy schedules, traveling can be difficult. Luckily, in today’s digital age, there are plenty of online tactics to help extend the reach of live events. Katie Creaser, Vice President at Affect, shares her tips in this video.

NYC Social Media Week Wrap Up

Last week, many for various industries in New York City came together to celebrate all things social media at Social Media Week. Attendees gained insights and knowledge from social media experts and peers to discover emerging trends and the latest platforms.