As PR pros, we’re constantly faced with the challenge of coming up with creative pitch angles that will catch the media’s attention. Sometimes the hook is obvious, but often, headline-grabbing pitches require much more careful consideration and research to truly stick. Here are eight places you can look to make your next pitch timely, newsworthy, and even award-winning.
National News: If morning shows or national newspapers cover a story, chances are extremely high that print/online magazines, Read more [...]
In part two of our series on Pew’s 2014 State of the Media Report, we explore the growth in digital native news and the steps PR pros can take to build successful relationships with these outlets.
Pew Research Center’s recently released State of the Media report gave many in the news business a reason to be cautiously optimistic. The reason? Juxtaposed against ongoing contraction in traditional print media, digital news outlets have continued to grow considerably over the past year. Amid Read more [...]
Even after several years in the PR industry, I still enjoy “meet the press” events. These events are great opportunities to meet journalists and learn more about how your clients potentially align with the topics they cover. Most importantly, they provide critical information on how specific reporters prefer to work with PR practitioners.
I recently attended a media luncheon hosted by the Publicity Club of New York, and came back with substantial insight from a handful of reporters at top-tier Read more [...]
The imperative to “know your audience” is often cited as the first rule of content marketing, and with good reason. A sound understanding of your audience can inform every aspect of your content strategy, from development to distribution. But what does it really mean to “know your audience?” More importantly, what are specific ways to get to know your audience in order to maximize the results of your content marketing efforts?
The answers lie in asking these six familiar questions from Read more [...]