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A few weeks ago, Twitter opened up it's analytics dashboard to everyone - making measurement a whole lot easier for content marketers. Twitter Analytics is a free tool that eliminates some of the guesswork and excruciating manual data analysis from measuring ROI for the platform. The dashboard gives you insight into how your Twitter content is performing, who your audience actually is and how much engagement you've generated. In short - it can help you determine whether you've reached Twitter Read more [...]

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Whether you are gathering website data for your own firm or a client, understanding what the information you are collecting means and how it can translated into actionable business intelligence is crucial in making sound recommendations for your communications strategy. When it comes to tools for learning more about your website’s performance, none are more ubiquitous or important than Google Analytics, with its vast data segments that can be pulled and analyzed. Google Analytics is especially Read more [...]

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Writing on behalf of a brand is an important part of a PR pros job – and is a critical skill to master. Whether it’s a pitch, byline or press release, we’re expected to take a our client’s message and transform it into valuable  content that can be adapted to fit almost any medium. However, does that protocol change when you need to fit your message into a 140 character tweet or easy-to-read Facebook post? Social media is a vital aspect of any PR campaign and the key to success Read more [...]

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One of the questions we frequently get from clients is: How can we get press around industry events? The answer often depends on a variety of factors, including: The event type – Is this a major conference, or a smaller, more intimate event? The people – Will the Apples and Googles of the world be there? Is media attending and are they taking meetings? How many people and/or companies will be there? The spend – Did you secure booth space, or are you flying solo? Are you a sponsor, or Read more [...]

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Rejection is par for the course in public relations, especially if media relations is one of your duties. Editors, reporters, producers: there will be a time when you hear a “no” from each one of them (That is, if you hear back at all—but that’s another post) during some time in your career. Don’t take it personally; media outlets receive hundreds, if not thousands of emails and phone calls during a regular business day and they cannot answer, or say yes, to everybody. However, when Read more [...]

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When your company is facing a crisis, it’s critical to respond immediately. However, the long-term consequences of a crisis can be just as harmful to your brand’s image as the initial event. Though a strong crisis communications plan is essential, reputation management is an important part of ensuring that your brand is able to effectively repair its image long after the dust has settled. Below are four steps that will allow you to transition from response to repair in the wake of a crisis. 1. Read more [...]

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In a culture where data is pervasive, numbers and statistics can be an especially compelling way to tell a story. Though it should be no surprise that communications professionals are more at home working with language than deciphering algorithms, when it comes to using data to build a successful media relations campaign, you don’t need an army of data scientists, statisticians and analysts to get the job done. In this post, we focus on seven tips that will help you put different types of data Read more [...]

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It’s common knowledge that in order to succeed in today’s business environment, a social media presence is a must. Once upon a time, this just meant having a company Facebook page and Twitter profile. But now, with an ever-expanding array of social platforms, how do you identify which ones will benefit your business objectives? Though it’s easy to be overwhelmed by the number of choices, it’s important to remember that when it comes to social, sometimes less is more. When you’re beginning Read more [...]

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Whether it’s writing a Facebook status after the series finale of Breaking Bad, tweeting at JetBlue to win a free trip, or posting a picture of Sunday’s brunch on Instagram, we all update our social media channels on a real-time basis. As a PR and social media professional, when a client asks you to live-tweet from an event there are several things to keep in mind. Most importantly, you need to make sure that what you’re saying aligns with their business objectives. Remember that you represent Read more [...]

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In order to build an effective social media program, it is imperative that you do your research first. Social media audits play a critical role in developing strategy as well as assessing the performance of your organization's use of social media. Before launching into an audit, it’s important to establish a set of questions you are trying to answer. These may include: What is the public saying about my company? How are we using our social channels? How effective are our ideas and content? How Read more [...]

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