Like it or not, big data has taken over all facets of our professional and private lives. Every industry sector has seen and embraced the power of data to aid in decision-making and validate strategies.
If you’re a PR professional you may be asking how you can harness this data to generate results for your clients – a tough question since its value can be elusive and headlines can come without big data.
Our team looked at different types of data (i.e. proprietary, commissioned and curated) Read more [...]
Happy Friday and welcome to Tech Affect’s “Friday News” round up for the week of February 3rd. We have all of the biggest stories and top trending pieces in the world of public relations, social media and marketing from this week:
CVS took a HUGE gamble and decided to ban cigarette sales from their stores; was the revenue loss worth the PR gain? Ragan Health explores:
“In ending cigarette sales, CVS risks revenue loss for PR gain”
Are you planning on tweeting during your lunch break? Read more [...]
Is the move towards providing customer service via social media – otherwise known as ‘social customer service’ – a trend that your organization is watching?
If not, it should be, and here are a few reasons why.
We know that consumer expectations for customer service are rapidly evolving. Whether you run an airline or a technology company or a bakery, businesses today are expected to be present and available on social media 24/7. In addition to changing expectations, consumers also expect Read more [...]
Affect Employees Share Their Professional Goals
At Affect, we place a lot of importance in continuing growth and learning at every level. Here’s what some of our team members shared when asked about their professional goals this year; proof that you’re never done growing!
Katie Creaser, Vice President: Make time to be creative everyday. It's so easy to get caught up in day-to-day PR functions, but I know the value of a Big Idea, and the impact that it can have on our clients. My resolution Read more [...]