Publication: U.S. News and World Report
Article: Justin Bieber’s Arrest: Addicted to Wealth and Power?
Client: Caron Treatment Centers
Goal: The goal of the pitch was to dig deeper into Justin Bieber’s recent actions to offer commentary from our client Caron Treatment Centers, which is a nationally recognized nonprofit provider of drug and alcohol addiction treatment. The angle we wanted to take with this pitch was how Justin Bieber's latest actions may have been caused by something other Read more [...]
Happy Friday and welcome to Tech Affect’s “Friday News” round up for the week of February 17th. We have all of the biggest stories and top trending pieces in the world of public relations, social media and marketing from this week:
Are you one of the 81% of small and medium-size businesses that are using social media?
“LinkedIn: 81% of Small and Medium-Sized Businesses Use Social Media”
Social media has added a whole new dimension to customer service, but are you doing it correctly?
“3 Read more [...]
Like it or not, big data has taken over all facets of our professional and private lives. Every industry sector has seen and embraced the power of data to aid in decision-making and validate strategies.
If you’re a PR professional you may be asking how you can harness this data to generate results for your clients – a tough question since its value can be elusive and headlines can come without big data.
Our team looked at different types of data (i.e. proprietary, commissioned and curated) Read more [...]
Happy Friday and welcome to Tech Affect’s “Friday News” round up for the week of February 3rd. We have all of the biggest stories and top trending pieces in the world of public relations, social media and marketing from this week:
CVS took a HUGE gamble and decided to ban cigarette sales from their stores; was the revenue loss worth the PR gain? Ragan Health explores:
“In ending cigarette sales, CVS risks revenue loss for PR gain”
Are you planning on tweeting during your lunch break? Read more [...]
Is the move towards providing customer service via social media – otherwise known as ‘social customer service’ – a trend that your organization is watching?
If not, it should be, and here are a few reasons why.
We know that consumer expectations for customer service are rapidly evolving. Whether you run an airline or a technology company or a bakery, businesses today are expected to be present and available on social media 24/7. In addition to changing expectations, consumers also expect Read more [...]