Social Media Success


By popular demand, we are releasing the Affect Social Media Success Series featuring top tip sheets on best practices and effective strategies for businesses engaging in social media. These tip sheets offer strategies and tactics on a number of platforms that can help businesses leverage social media into their communications and marketing efforts.

Our tip sheets are best experienced as a single unit but can also be downloaded individually. Enjoy!

The Social Media Success Series includes:

Or download the full Social Media Success series.

If you need help beyond these tip sheets, check out the social media page of our corporate website. It contains information on the types of services we provide in this realm.

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higher ed marketing » Blog Archive » Saturday Six: social media tip sheets
02.09.10 at 8:30 am

{ 5 comments… read them below or add one }

Dani Klein 02.01.10 at 11:27 pm

The SM Measurement Matrix is pretty neat. If you’re able to add a quality component, even better.

Don Bates 02.05.10 at 10:14 am


I love it. Great stuff. No one can do what you do. Give it away! I’ve told all my LinkedIn Groups.

Wonderful Blog, too. You’re a leader, Leader.


Sandra Fathi 02.05.10 at 12:32 pm

Thanks Don! We’ve got a great team here of smart and savvy PR folks. They all contributed to the Social Media Six-Pack. Glad you found it useful. Thanks for sharing!

Peter 09.07.10 at 11:28 pm

I actually have been doing some research on social media marketing and Facebook contests. You’re datasheets have some great ideas. I did notice though, in point 7 about Facebook

“Consider conducting a contest or giveaway that only friends/fans can enter to win – encouraging them to invite friends or spread the word about your Facebook presence.”

Requiring someone to ‘become a fan’ or ‘like’ your page in order to participate in a contest is a violation of the Facebook terms of service. Running a contest on FB has become a sticky subject… It’s such a good idea and I’m sure people are still doing it, but I would be aware that it could potentially get your FB page into trouble.

Kaylen McNamara 09.10.10 at 11:32 am

Hi Peter-

Thanks for the comment! We have actually been doing some research ourselves on Facebook contests and you are correct – there are many rules and restrictions on using Facebook to promote a content. My colleague Kate Lee recently wrote a great blog post that talks about these strict guidelines:

We created this tip sheet before we were aware of these regulations but plan on updating the information when we update our Social Media Success Series in the next few weeks.

Thanks again for the info!

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