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Advertising

I have to say, I didn’t sit through the entire game. I’m not a Super Bowl fan. But I am a bit of an ad junkie. So if you’re like me and you want to see all the ads from the Super Bowl, here’s the link.
I liked most of the ads. In 30 seconds, [...]

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Is Print Dying?

by Yasmin Ben-Dror on January 21, 2009

Just last week I read the FORTUNE magazine (Jan issue) interview with Google CEO Eric Schmidt and his sentiments on the newspaper industry, wishing he could rescue it, and declaring his passion and want for this industry to survive! In answer to the question: What if the newspaper industry does go down? said, “To me [...]

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I’m planning a mega-post about the Web 2.0 Expo, but here’s an hors d’oeuvre for you. Remember when I wrote about Airborne’s co-marketing effort with jetBlue? I must now be on a customer evangelist list for Airborne, because I received this email, addressed “Dear Airborne Enthusiast”, in my inbox today:
You probably already know about Airborne’s [...]

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I realized the Internet, digital marketing and social media channels were going to play a big part in the Olympics this year, but I didn’t realize just how big. And what a fundamental shift from Athens 2004 to Beijing 2008!
A great article in USA TODAY covers the arena and the players well:
McDonald’s spent [...]

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2008 B2B ACE Awards

by Yasmin Ben-Dror on July 24, 2008

The Business Marketing Association of New York just announced the winners of its 2008 B2B ACE Awards, which recognizes the year’s top creative B2B campaigns and executions.
With its roster of esteemed judges, the ACE Awards are considered to be one of the industry’s best creative awards, and this year set an all-time record, with 436 [...]

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We just got our July copy of “Deliver: A Magazine for Marketers” published by the United States Postal Service. This is one of my favorite magazines and I always look forward to receiving it.
Delivermagazine.com is the companion website to the magazine, and is even more resourceful. Both always cover some aspect of [...]

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This is new from MarketingSherpa. This neat little “Chart of the Week” pops into my inbox every Tuesday. Their goal is to bring you something useful and interesting in only 2 minutes by presenting a bite-sized piece of their research and lessons learned from it.
Just to give you an idea of topics, here are [...]

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Following Sandra’s blog on Twitter last week (see April 25), I have to concur that Twitter is becoming a powerful communication tool that’s being underestimated and shouldn’t be overlooked. Especially by corporations. I’ve been following the Comcast/Twitter customer satisfaction dissatisfaction story of Michael Arrington (from the influential and highly read blog, TechCrunch) who was [...]

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It’s getting more and more difficult to rise above the noise at tradeshows and do something compelling and different. So I love coming across great ideas for event marketing that do this and that work!
Check out the cash cube money machines that are available to rent from Ideas4Events.
These cash cubes come in different [...]

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I saw this advertisement for G4TV in MediaWeek. It’s smart, creative, and gets straight to the point. I love the message and the copy…”The time has come. Today, geeks are cool.” Most of the advertisements in MediaWeek lead with demographic information and statistics – like the number of viewers, age range etc. These ads don’t [...]

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