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With Internet Week 2011 winding down in New York City, we wanted to ask someone who saw about as much as of the week’s festivities as one person could. Here’s what you missed, and what you need to know about this year’s Internet Week from guest Stephanie Grayson, an experienced communications professional and friend of Affect’s. [...]

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Yesterday morning I rose bright and early to attend the New York Chapter of the Business Marketing Association’s panel discussion “The Mobile Dream: The B-to-B Advantage” . The panel was comprised of: Ben Edwards, VP, Digital Strategy & Development, IBM Noah Elkin, Senior Analyst, eMarketer James Gross, Vice President, Federated Media Marc-Henri Magdelenat, Director, Microsoft [...]

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I have to say, I didn’t sit through the entire game. I’m not a Super Bowl fan. But I am a bit of an ad junkie. So if you’re like me and you want to see all the ads from the Super Bowl, here’s the link. I liked most of the ads. In 30 seconds, [...]

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Is Print Dying?

by Yasmin Ben-Dror on January 21, 2009

Just last week I read the FORTUNE magazine (Jan issue) interview with Google CEO Eric Schmidt and his sentiments on the newspaper industry, wishing he could rescue it, and declaring his passion and want for this industry to survive! In answer to the question: What if the newspaper industry does go down? said, “To me [...]

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I’m planning a mega-post about the Web 2.0 Expo, but here’s an hors d’oeuvre for you. Remember when I wrote about Airborne’s co-marketing effort with jetBlue? I must now be on a customer evangelist list for Airborne, because I received this email, addressed “Dear Airborne Enthusiast”, in my inbox today: You probably already know about [...]

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I realized the Internet, digital marketing and social media channels were going to play a big part in the Olympics this year, but I didn’t realize just how big. And what a fundamental shift from Athens 2004 to Beijing 2008! A great article in USA TODAY covers the arena and the players well: McDonald’s spent [...]

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2008 B2B ACE Awards

by Yasmin Ben-Dror on July 24, 2008

The Business Marketing Association of New York just announced the winners of its 2008 B2B ACE Awards, which recognizes the year’s top creative B2B campaigns and executions. With its roster of esteemed judges, the ACE Awards are considered to be one of the industry’s best creative awards, and this year set an all-time record, with [...]

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We just got our July copy of “Deliver: A Magazine for Marketers” published by the United States Postal Service. This is one of my favorite magazines and I always look forward to receiving it. Delivermagazine.com is the companion website to the magazine, and is even more resourceful. Both always cover some aspect of direct mail [...]

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This is new from MarketingSherpa. This neat little “Chart of the Week” pops into my inbox every Tuesday. Their goal is to bring you something useful and interesting in only 2 minutes by presenting a bite-sized piece of their research and lessons learned from it. Just to give you an idea of topics, here are [...]

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Following Sandra’s blog on Twitter last week (see April 25), I have to concur that Twitter is becoming a powerful communication tool that’s being underestimated and shouldn’t be overlooked. Especially by corporations. I’ve been following the Comcast/Twitter customer satisfaction dissatisfaction story of Michael Arrington (from the influential and highly read blog, TechCrunch) who was one [...]

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