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It’s getting more and more difficult to rise above the noise at tradeshows and do something compelling and different. So I love coming across great ideas for event marketing that do this and that work! Check out the cash cube money machines that are available to rent from Ideas4Events. These cash cubes come in different [...]
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I saw this advertisement for G4TV in MediaWeek. It’s smart, creative, and gets straight to the point. I love the message and the copy…”The time has come. Today, geeks are cool.” Most of the advertisements in MediaWeek lead with demographic information and statistics – like the number of viewers, age range etc. These ads don’t [...]
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Last night a few of us attended a Meet Up group for Israeli High Tech Entrepreneurs in New York. The events are organized by Yaron Samid of Pando Networks. It’s a great forum to hear about emerging technologies, innovative start-ups and established firms that have an Israeli connection. This month’s meeting featured presentations by FlixWagon, [...]
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Heads Up: MarketingSherpa just released Sherpa’s 2008 Wisdom Report. This is a fantastic long-but-easy-to-read report of real-life case studies and tips from over 1000 marketers on lessons learned in what has worked for them in various marketing campaigns and tactics. It’s a must read. If you haven’t got it yet, download it here Here’s to [...]
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I’m not sure when Apple released the PR Lady advertisement as part of their ongoing Get a Mac series, but I’d be remiss if I didn’t share: I’m happy to report that our team at Affect Strategies bears a much closer resemblance to the Genius. For us, the art of communication is all about possessing [...]
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The Interactive Advertising Bureau (IAB) just surveyed its membership base (IAB members are responsible for selling over 86% of online advertising in the US!) for what’s in store for the interactive advertising marketplace in 2008… 1. Do you think social networking will continue to explode in 2008? Yes: 53% No, 35% : social networks will [...]
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Yes, I did enjoy the MIXX conference that was held in NYC this week and yes, of course, I got a lot out of it. The keynote sessions and panels were very good. It was inspiring to hear from all the Fortune 500 companies and conglomerate agencies talk about their successful integrated marketing campaigns. Carla [...]
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Today our weekly meeting conversation was dominated by the woos and woes of technology. Topics covered included a critique of Facebook as a ‘backwards Intranet’ site, bot herders that hijack other’s computers to send spam, and improving the still faltered service of self-checkout at supermarkets, airports, etc. Some positives included texting to keep the police [...]
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Matt Haughey, Metafilter founder and all-around interesting guy, recently launched a terrific new blog called Fortuito.us: The name of the site is “fortuitous” and while I was just looking for an interesting word that ended in us so I could buy the .us domain for it, I think the definition has a loose connection to [...]
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One of my favorite Word of Mouth-related blogs is Church of the Customer. It’s written by Ben McConnell and Jackie Huba, authors of the book Citizen Marketers. I was glad to read Church of the Customer’s response to the weekend New York Times story The High Price of Creating Ads. They remind us that the [...]
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