It’s the thing every PR professional has encountered at least once and dreads: the time when a client leaves you in the dark as to what they’re planning on doing, or worse, already doing. Sometimes it happens and there’s nothing you can do about it, but here are a few tips to help ensure you’re [...]
Ah, Facebook. It’s so embedded in popular culture, there’s even a movie about it! But savvy B2B marketers have realized that Facebook also holds true potential when it comes to promoting new services, products or even contests. And it’s tempting to start a contest or promotion right from your Facebook wall – you throw up [...]
For this post, I thought I would share with you some of the Affect team’s favorite articles and blog posts that we have read in the past week. They cover a bunch of different topics in PR, marketing and social media and offer valuable insight into the latest trends and best practices in these industries. [...]
This afternoon I listened in on an excellent HubSpot webinar called The Science of Facebook Marketing which was presented by ‘social media scientist’ Dan Zarella. Dan’s presentation took a deep dive into how brands can effectively use Facebook to communicate with their target audience and what elements must be considered when using the platform. Here [...]
Today’s blog post is brought to you by Kate Lee, an account exec here at Affect. Kate works on both public relations and social media accounts for our clients – and has become quite a pro at measuring engagement and success on social media campaigns.
If you’re a page administrator for a [...]
It’s been an exciting week for Affect Strategies! On Thursday our team attended the PRSA-NY Big Apple Awards at the Hudson Theatre. The Big Apple Awards recognizes public relations professionals and campaigns in the tri-state area. We had a great time at the awards and enjoyed hanging out as a team after business hours. It [...]
Measurement. ROI. Impressions. These are words that normally sound like sweet sweet melodies to a marketer’s ears. However, when we’re using them in the context of social media – that sweet melody can quickly mutate into the sound created by a bad American Idol audition. Sure, implementing social media is [...]
by admin on March 26, 2010
It’s always reassuring to attend a great networking event. As prospective members of WOMMA, my colleague Kaylen and I (Danielle) attended our first WOMMA Wine Wednesday, which was hosted by Converseon. Leaving with business cards, new insights about social listening and bellies full of delicious cheese, we deem it a great event all around.
Although there [...]
