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affect strategies

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Today, we’ve got some exciting news for college students out there looking for a fantastic summer internship in New York City. Affect Strategies and Strutta, have launched The New York Intern Project, a contest to find our next summer intern! Working with Strutta, an interactive promotions company offering an intuitive contest builder that enables businesses to manage fully branded online contests, we are calling for all applicants to get creative, think big and use social media to land a sweet Read more [...]

Our next post on Social Media Week comes from Johnson King account director Laura Mead. How does your company handle PR crisis in a social world? Johnson King kicked off Social Media Week in London today, attending a session on how to protect reputation in a digital world.  Though much of what the session addressed ground we cover frequently, I was pleasantly surprised at some of what was discussed.  Tim Luckett, who heads up Hill & Knowlton’s Issues and Crisis team, talked at length about Read more [...]

The growth of social media is too large to handle in one city, so all across the world conferences and presenters will discuss the ever-growing presence and trends of the social Web. We also want to learn more about what’s going on across the sea, and, really, what’s more social than a blog swap?

Earlier this week, we made an exciting announcement about our partnership with video New York-based production company Landline TV! Landline specializes in viral comedy and in recent years has quickly become a top source for humor on the web. The company has released hundreds of shorts both independently and for partners such as College Humor, AOL and MSN. We have had the pleasure of working with Landline on several viral video campaigns, including an award-winning series for Regus, Absolute Read more [...]

As a pop culture junkie, I get excited when the entertainment industry creeps its way into my PR world (remember, I’m in tech…it doesn’t happen that often). So when Variety reported this week that Grey’s Anatomy and Private Practice hit-maker Shonda Rhimes was given the thumbs up by ABC to pilot a new crisis PR drama, I was all ears. The show (still unnamed) will be based on the life of real-world crisis PR expert, Judy Smith. If her name doesn’t ring a bell, her involvement and counsel Read more [...]

There’s no doubt that social media has changed the landscape of PR, especially when it comes to media relations. As more and more conversations occur on social networks each day, traditional pitching methods such as email and phone calls are becoming less and less effective in getting a reporter’s attention. Here at Affect, we are constantly looking for ways in which we can better connect with journalists through social media in order to build/maintain relationships and secure meaningful coverage Read more [...]

In PR, we speak to a lot of people. I’m not talking about reporters and bloggers (because that’s a given) but the countless other folks involved in our clients’ PR, marketing, and sales departments that we strategize with day-in and day-out to make our efforts successful. To say that PR is a collaborative effort is an understatement. But with that, what we can sometimes lose sight of is how our work impacts other groups on the client side – the product development, finance and HR teams, Read more [...]

I’ve been reading the discussions surrounding The Social Network (we’ve even covered it here on the Tech Affect), and until now I’ve avoided joining the conversation because I’ve felt like the movie was trying to position what I consider a non-story as an overly-intense drama. After seeing the movie, I haven’t changed my mind about that (smart guy creates something, gets rich and then gets sued….nothing new there), but I found myself walking out of the theater thinking about the brain Read more [...]

Our agency recently joined the Word of Mouth Marketing Association (WOMMA) and we’ve quickly become strong supporters of the organization’s mission to advance and advocate the discipline of credible word of mouth marketing, both offline and online. Therefore, we’ve decided to host our first WOMMA Wine Wednesday event on October 27 here at the Affect offices. This event is a free networking opportunity designed to bring together word-of-mouth marketing professionals and the WOMMA member community Read more [...]

Don’t Get Lost in the Dark

by Affect Team on September 3, 2010

It’s the thing every PR professional has encountered at least once and dreads: the time when a client leaves you in the dark as to what they’re planning on doing, or worse, already doing.  Sometimes it happens and there’s nothing you can do about it, but here are a few tips to help ensure you’re always in the loop: 1)       Be Team Oriented: Help your client move away from the mentality that his business and your agency are two separate entities and start talking about the relationship Read more [...]