Posts tagged as:

affect strategies

Five Takeaways from My First Year of Agency Life

by Kaylen McNamara on February 18, 2010

It’s hard to believe that it has been almost eight months since I started full time as an assistant account executive at Affect Strategies. Having only graduated this past May, I have not only learned a tremendous amount about PR and marketing, but have experienced the fast-paced and dynamic environment of an agency. Now, days [...]

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Social Media Week: The Road from Listening to Activation

by Kaylen McNamara on February 5, 2010

Throughout Social Media Week, it has become increasingly obvious that companies understand what social media is and how it works. However, are these companies really listening to what is being said about their brand? Yesterday morning, I attended a panel discussion on The Road from Listening to Activation, which discussed how mining and analyzing conversations [...]

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Social Media Week: A Shaq to the System- Tebow, Tiger and the New Online Realities of Sports Journalism

by Kaylen McNamara on February 5, 2010

Real-time updates, instant analysis and interaction with sports fans as the game is played – social media has completely changed the landscape of how sports are covered and written about. Pete Cataldo, account executive at Affect Strategies, shares his insights from a Social Media Week panel of five well-known sports journalists on how their roles [...]

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Social Media Week: The Advancement of Twitter

by Katie Creaser on February 4, 2010

What have you learned so far during Social Media Week? Our next social media-themed blog post comes from Jonathan Mathias, senior account executive at Johnson King. Johnson King, our partner, is a European technology PR agency headquartered in London. The Advancement of Twitter By Jonathan Mathias Since signing up to Twitter two years ago, I’m [...]

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Social Media Week: The ROI Question – What Do We Actually Want from Social Media?

by Katie Creaser on February 3, 2010

How are you celebrating Social Media Week? We are bringing you fresh social media week-themed posts all week from our partner, Johnson King, a European technology PR agency headquartered in London. Today’s installment is a collaboration between Johnson King’s Tom Kirkham, account manager, and Jonathan Mathias, senior account executive. Keep an eye out for more [...]

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Social Media Week: How Does Your Agency Handle Social Media?

by Chrissy Carney on February 3, 2010

Do you manage social media programs for your clients? What’s your strategy? On Monday night, I attended the #SMPR event in NYC where I was able to hear from a panel of local PR practitioners (moderated by Affect’s own Leslie Campisi) who are responsible for managing their agency’s social media efforts. Read about my takeaways [...]

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Social Media Week: Social Media and the Disaster in Haiti

by Katie Creaser on February 2, 2010

Can Twitter save lives? Danielle Modzelewski, assistant account executive at Affect, offers an interesting perspective on the usefulness of Twitter after attending last night’s Social Media Week event titled “Social Media and the Disaster in Haiti.” Read the full post on the Johnson King blog!

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