The Difference Between B2B v B2C Social Media

B2B and B2C marketing need different approaches when it comes to social media. Here are several key considerations from Steven Melfi, Director at Affect, to look into before launching a campaign.

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6 Steps To Creating A Winning Social Media Strategy

To create a winning social media strategy, it is important to consider the audience, goals and outcomes. Katie Creaser, Vice President at Affect, shares key tips to consider.

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5 Questions To Answer Before Building a Social Program

Before integrating social media into your communications strategy, there are important questions to ask and requirements to consider. In this video, Steven Melfi, Account Director at Affect, shares 5 key questions to answer prior to starting a social program.

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How to Prepare for an Online Crisis

When online crisis strikes, companies must be prepared with proper plan. Here are tips and tricks from Steven Melfi, Account Director at Affect on how to deal with a crisis.

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Charity Involvement Improves Employee and Client Satisfaction at For-Profit Companies

Corporate philanthropy is a very effective way to improve employee morale, increase productivity and build a loyal workforce. It also has the added bonus of strengthening and empowering company stakeholders.

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Online Tactics to Extend the Reach of Your Next Event

Events are a great way to share content with like-minded peers. With busy schedules, traveling can be difficult. Luckily, in today’s digital age, there are plenty of online tactics to help extend the reach of live events. Katie Creaser, Vice President at Affect, shares her tips in this video.

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NYC Social Media Week Key Takeaways – February 25, 2015

The second day of NYC Social Media Week continued today with impressive presenters who shared insights and analysis on the latest trends in social media. Here are the top three highlights of the day from the Affect team.

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What to Look for in a PR Agency Partner

Brittany Bevacqua, Senior Director at Affect, shares the key characteristics to look for when selecting the right PR agency partner for your company.

NYC Social Media Week Key Takeaways – February 24, 2015

NYC Social Media Week started with a bang! The first day was filled with great keynotes and informative sessions on all thing social media. The Affect team was present in force and enjoyed every minute of it. Take a look below for highlights of the presentations.

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6 Steps to the Perfect Elevator Pitch

Whether you’re a large, well-branded enterprise or a small start-up, having a well crafted, easy to understand elevator pitch is crucial to hooking reporters or new customer leads. If you can’t explain what the company does in 2-3 sentences, chances are you’ll lose your audience’s interest before you get to the important stuff. There are… Continue reading