How to Prepare for an Online Crisis

When online crisis strikes, companies must be prepared with proper plan. Here are tips and tricks from Steven Melfi, Account Director at Affect on how to deal with a crisis.

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Charity Involvement Improves Employee and Client Satisfaction at For-Profit Companies

Corporate philanthropy is a very effective way to improve employee morale, increase productivity and build a loyal workforce. It also has the added bonus of strengthening and empowering company stakeholders.

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Online Tactics to Extend the Reach of Your Next Event

Events are a great way to share content with like-minded peers. With busy schedules, traveling can be difficult. Luckily, in today’s digital age, there are plenty of online tactics to help extend the reach of live events. Katie Creaser, Vice President at Affect, shares her tips in this video.

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NYC Social Media Week Key Takeaways – February 25, 2015

The second day of NYC Social Media Week continued today with impressive presenters who shared insights and analysis on the latest trends in social media. Here are the top three highlights of the day from the Affect team.

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What to Look for in a PR Agency Partner

Brittany Bevacqua, Senior Director at Affect, shares the key characteristics to look for when selecting the right PR agency partner for your company.

NYC Social Media Week Key Takeaways – February 24, 2015

NYC Social Media Week started with a bang! The first day was filled with great keynotes and informative sessions on all thing social media. The Affect team was present in force and enjoyed every minute of it. Take a look below for highlights of the presentations.

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6 Steps to the Perfect Elevator Pitch

Whether you’re a large, well-branded enterprise or a small start-up, having a well crafted, easy to understand elevator pitch is crucial to hooking reporters or new customer leads. If you can’t explain what the company does in 2-3 sentences, chances are you’ll lose your audience’s interest before you get to the important stuff. There are… Continue reading

Google Analytics for PR Pros: 4 Things You Should Know

Whether you are gathering website data for your own firm or a client, understanding what the information you are collecting means and how it can translated into actionable business intelligence is crucial in making sound recommendations for your communications strategy. When it comes to tools for learning more about your website’s performance, none are more… Continue reading

In 10 Words: Running a PR Campaign

Every week, we like to hold mini-training sessions on everything from insider info from local “meet the media” events to the latest features on social media platforms. It’s a great way for our team members to share their expertise with the broader agency and learn valuable tips to help with the daily grind. Recently, I… Continue reading

2013 Resolutions: Out with the old, in with the new

            Let me let you in on a little secret. I love making New Years resolutions, but I’m terrible at keeping them. All it takes is a few weeks before I slowly return to the comfort of my old habits. But this year will be different. I’m setting smaller, but… Continue reading