I liked most of the ads. In 30 seconds, most of them did a good job of message, branding, creativity, and resonating with the audience.

My #1 favorite: Pedigree Crazy Pets. It just made me laugh and laugh and laugh.

There was a strong tie between Pepsi and Coca Cola. I thought they both did an amazing job and didn’t disappoint.

The worst ads, in my opinion, were for cars and, well, its a trade off between Acura and Cadillac.

There was the usual“What was that?” ad. For me, it was The ladders. So what was that? Not sure…

Send me your thoughts

With its roster of esteemed judges, the ACE Awards are considered to be one of the industry’s best creative awards, and this year set an all-time record, with 436 entries from across the U.S. and from as far away as Australia.

You can view all the categories and the winning campaigns. The categories really span the entire marketing spectrum: Integrated marketing, print, online, rich media, website, broadcast video, TV and radio, direct mail, promo materials, event marketing, branding, and PR.

I always find it really interesting to look at these campaigns and to see what the winning agencies, big and small, are producing. It’s a great benchmark.

Enjoy!