There have been some great blogs by the Mashable folks about brands on Twitter. Here’s the one I found most interesting by Jennifer Van Grove: “40 of the Best Twitter Brands and the People Behind Them” on how these brands use Twitter to their best advantage. Funny, the only two identities Mashable didn’t unravel were [...]
Yesterday the Affect team sponsored and attended the Real-Time Communications Conference in NYC put together by the Business Development Institute (BDI) I thought it was a great gathering: The keynote speaker was Ray Kerins, VP Worldwide Communications, Pfizer. The panel that followed was moderated by Melanie Milstein, author of Twitter and the Micro-Messaging Revolution with [...]
I like the way this man thinks, writes, and shares his ideas. I like his attitude. He’s not caught in any hype. He’s sensible. He thinks for himself. He’s honest, cuts through the muck, and tells it the way it is. I like every blog that he writes. So you can tell? Yeah, I’m a [...]
I read a nice quick and dirty article about “blogger relations” in Entreprenuer magazine yesterday by columnist Guy Kawasaki. Although I don’t think that bloggers need any ‘special’ relationship rules (because we should just treat them like journalists and real people) I do think that Guy’s list gives a great rundown of the common sense [...]
If you weren’t lucky enough to squeeze into the PRSA-NY Blogger Social event last night, here are some pictures and video to help you get the feel. It was a great event by all accounts with more than 80+ PR professionals and bloggers enjoying a combination of good conversation and premium liquor. The event was [...]
Remember Chris Anderson’s PR blacklist? Gina Trapani, editor of Lifehacker, has started her own PR Spammers wiki. We’re not on it — probably because we haven’t pitched her, as most of our clients are B2B — but it otherwise reads like the shortlist of tech PR firms you might put together for an RFP. Before [...]