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The past decade has witnessed a momentous transformation in the way people interact and exchange information with each other. Content is now co-produced, shared, classified, and rated on the Web by millions of people, while attention has become the ephemeral and valuable resource that everyone seeks to acquire. – Bernardo A. Huberman Last week, I attended the 2011 Windsor Lecture at the University of Illinois Champaign-Urbana, with Bernardo A. Huberman, Senior HP Fellow and Director of the Social Read more [...]

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My client recently attended CES, one of the biggest trade shows of the year and an extremely noisy show from a media standpoint. Although I’ve promoted dozens of clients’ trade show presences, CES is undoubtedly the most challenging technology show of the year in which to make a splash, reminding the most skilled PR practitioner to always be on the top of their game. Here are some key lessons and take-aways from this year’s efforts: Integrate Social Media into Your Strategy Nothing says Read more [...]

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We often talk about social media and community engagement, but don’t always separate the two. It is important to understand the distinction between social media and community as well as how they complement one another within a social strategy. Social media tools and technology can help to cultivate a community or provide online locations where communities can exist and grow. The execution of social media strategy can achieve deeper levels of success and engagement due to the presence of a Read more [...]

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Blogging Your Way Into a Job

by Sandra Fathi on February 10, 2010

Jessica Dickler writes the Hired! blog for CNNMoney. Her most recent post tells the story of how a pilot received multiple job offers after building an online network and blogging about his experience. Jessica contacted me about the story and asked my opinion on his approach and using social media to source a job. I also reached out to my Twitter friends who were generous enough to share their stories on how they are using social media to advance their professional career. It was inspiring to hear Read more [...]

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I have been so immersed in Twitter the last couple of weeks, that I’ve forsaken my blogging passion for the 140 character posts! If you are not on Twitter, well, um, you should follow us: @sandrafathi, @lesliecampisi, @yasminbendror And if you missed our tweets, I thought of summing up the best ones over the passed week. I hope you’ll find them useful: – If the Twitter community was 100 people… see the picture. I love this…. http://om.ly/?DAFs – Chart from @MarketingSherpa: Information Read more [...]

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I don’t usually blog about other blog posts, I tweet them :-) but I found this blog post valuable to all of us – agencies and companies – planning and executing social media marketing that I thought, heck, its worth expanding my tweet and sharing the knowledge. So, Samir Balwani has a blog called Left The Box where he blogs about Web strategies and social media and of course, he’s on Twitter @LeftTheBox. He just blogged about a recent experience he had with Yoostar.com and its blogger Read more [...]

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I have had so many discussions lately with marketers and PR folks that are practically in a panic about how to engage in social media. Suddenly, their CEO or their clients are adamant that they need to be on YouTube, FaceBook, MySpace, Twitter, LinkedIn, Flickr, blogging…. and a host of other activities. They want them to go from zero to 100 miles an hour by Friday. With budgets shrinking and appetites increasing for customer engagement and revenue generation, executives are right to turn their Read more [...]

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There have been some great blogs by the Mashable folks about brands on Twitter. Here’s the one I found most interesting by Jennifer Van Grove: “40 of the Best Twitter Brands and the People Behind Them” on how these brands use Twitter to their best advantage. Funny, the only two identities Mashable didn’t unravel were of the people behind the Burger King and Popeyes Chicken accounts. See Abbey Klaassen’s great blog. Conclusion: “Brands Absolutely do Belong on Twitter” blog by Lon Cohen. If Read more [...]

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Yesterday the Affect team sponsored and attended the Real-Time Communications Conference in NYC put together by the Business Development Institute (BDI) I thought it was a great gathering: The keynote speaker was Ray Kerins, VP Worldwide Communications, Pfizer. The panel that followed was moderated by Melanie Milstein, author of Twitter and the Micro-Messaging Revolution with Dave Armon, President PR Newswire, David Sacks, Founder of Yammer, Paul Gennaro, Chief Communication Officer, AECOM, Morgan Read more [...]

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I like the way this man thinks, writes, and shares his ideas. I like his attitude. He’s not caught in any hype. He’s sensible. He thinks for himself. He’s honest, cuts through the muck, and tells it the way it is. I like every blog that he writes. So you can tell? Yeah, I’m a Seth Godin fan. If you’re not subscribed to Seth’s blog, you really should be. Here’s are links to last few blogs: How to send a personal email What to do when the new thing doesn’t work Teaching Read more [...]

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