Posts tagged as:

Blogging

The Kerrey Dilemma: Can Starting a Blog Mid-Crisis Backfire?

by Leslie Campisi on December 16, 2008

I just read the post Under Fire, Bob Kerrey Starts a Blog on the New York Times City Room blog. The rather accusatory headline stopped me in my tracks. It seems to suggest that starting a blog under duress can actually undermine the benefits of blogging in the first place. Why should CEOs, or, in [...]

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Social Media Angst: Balancing the Demands of Being a Social Media Butterfly

by Sandra Fathi on October 7, 2008

It seems that everyday there is a new social media network that you MUST join. Even on the social media sites that you already have a profile, there are new groups, discussions and projects that plead for your attention. Sometimes it can be so overwhelming that people are paralyzed and really don’t effectively engage in [...]

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Blogger Relations from a VC perspective

by Sandra Fathi on May 29, 2008

I read a nice quick and dirty article about “blogger relations” in Entreprenuer magazine yesterday by columnist Guy Kawasaki. Although I don’t think that bloggers need any ‘special’ relationship rules (because we should just treat them like journalists and real people) I do think that Guy’s list gives a great rundown of the common sense [...]

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PRSA-NY Blogger Social Pictures, Videos & Thanks

by Sandra Fathi on May 15, 2008

If you weren’t lucky enough to squeeze into the PRSA-NY Blogger Social event last night, here are some pictures and video to help you get the feel. It was a great event by all accounts with more than 80+ PR professionals and bloggers enjoying a combination of good conversation and premium liquor. The event was [...]

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Flare-ups Continue Between Bloggers, PR Folks

by Leslie Campisi on May 14, 2008

Remember Chris Anderson’s PR blacklist? Gina Trapani, editor of Lifehacker, has started her own PR Spammers wiki. We’re not on it — probably because we haven’t pitched her, as most of our clients are B2B — but it otherwise reads like the shortlist of tech PR firms you might put together for an RFP. Before [...]

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Sarah Lacy at SXSWi: What Happened?

by Leslie Campisi on March 10, 2008

I confess I have never been to South by Southwest. However, the beauty of any conference attended by obsessive bloggers is that you can follow the fun online wherever you are. Yesterday afternoon, I noticed a few tweets regarding Sarah Lacy’s keynote interview with Facebook founder Mark Zuckerberg. Sarah, a tech reporter for BusinessWeek, was [...]

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Blogging on Blogging

by Sandra Fathi on July 11, 2007

Today’s Wall Street Journal has an article entitled Caught in a Web of Comment. The article discusses the power given to citizen-commentators through the world of blogs and social-network sites. It also introduces the new book by Paul Gillin, The New Influencers: A Marketer’s Guide to the New Social Media. In addition to the guidelines [...]

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Smack Down at T3 PR Conference

by Sandra Fathi on June 20, 2007

At yesterday’s T3 PR Conference in NY, there was quite a spectacle during the session entitled, “The Future of Tech PR: Industry Visionaries Speak Out”. The participants were Richard Laermer, president, RLM PR, Constantin Basturea, director of new media strategy, Converseon and Steve Rubel, senior vice president, me2revolution group, Edelman. It was a cross between [...]

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“Speak the truth and bring the big fat liars to their knees”

by Sandra Fathi on April 30, 2007

I had the pleasure of hearing Derek Gordon, VP Marketing for Technorati, speak at a PRSA-NY job fair this past Saturday. Gordon had some great sound bytes and interesting anecdotes about the blogosphere and PR. One of the issues that he discussed was what he deemed as a primary tenet of PR being about ‘control’. [...]

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