Tech Affect » chris brogran http://www.techaffect.com Affect Strategies' PR & Marketing Blog for Technology Companies Thu, 26 Jan 2012 14:53:49 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Pepsi’s Rebrand: Reaching out to Bloggers http://www.techaffect.com/2008/11/19/pepsis-rebrand-reaching-out-to-bloggers/ http://www.techaffect.com/2008/11/19/pepsis-rebrand-reaching-out-to-bloggers/#comments Wed, 19 Nov 2008 22:16:42 +0000 Yasmin Ben-Dror http://www.techaffect.com/2008/11/19/pepsis-rebrand-reaching-out-to-bloggers/ If you haven’t heard or seen yet, well, Pepsi rebranded their logo. In the hopes of getting some big initial traction in this huge marketing campaign, Pepsi reached out to 25 “influential” bloggers by hand delivering three packages over the course of an hour. The first two packages contained Pepsi cans with past logo designs and the third package contained cans with the new design. The accompanying note said: “You’re part of a handful of digital and social influencers we’re reaching out to regarding a multiyear, companywide transformation.”

It’s so interesting to read the feedback and reaction from some of these bloggers:
Rohit Bhargava, Chris Brogan, Peter Shankman, PSFK, Jason Falls, Conversationagent, Steve Hall, Tara Settembre , Shannon Paul, Greg Verdino, David Armano, Stacy DeBroff, CC Chapman.

So what do you think? Did Pepsi’s novel strategy work?

]]> http://www.techaffect.com/2008/11/19/pepsis-rebrand-reaching-out-to-bloggers/feed/ 0 Do you really need a dedicated creative agency to tell you how to Tweet? http://www.techaffect.com/2008/08/28/do-you-really-need-a-dedicated-creative-agency-to-tell-you-how-to-tweet/ http://www.techaffect.com/2008/08/28/do-you-really-need-a-dedicated-creative-agency-to-tell-you-how-to-tweet/#comments Thu, 28 Aug 2008 07:20:50 +0000 Sandra Fathi http://www.techaffect.com/2008/08/28/do-you-really-need-a-dedicated-creative-agency-to-tell-you-how-to-tweet/ Chris Brogan recently brought this agency, Cherp, to my attention (through a tweet). The firm is apparently dedicated to helping others market and promote themselves through Twitter. Twitter has spawned a number of companies, websites and services all allowing people to tweet, search, send, auto-tweet and other Twitter-related functions. But an agency dedicated to Twitter?  Although I am a Twitter advocate (see “Ten Reasons Why Your Company Needs to Tweet“) and active participant (@sandrafathi), I think that this should be part of what every PR agency is already offering.

PR pros need to understand, develop strategies, and help clients execute on a variety of social media platforms. Twitter is only one. I know there are still many companies and agencies that don’t get it. Maybe Cherp can help them.

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