Marshall Kirkpatrick just wrote a great post on ReadWriteWeb about Twitter and CRM, using Comcast as an example. I could have written about 30 different posts of my own in response. But I keep coming back to this one question: Where does PR end and customer service begin? One of the most interesting aspects of [...]
Following Sandra’s blog on Twitter last week (see April 25), I have to concur that Twitter is becoming a powerful communication tool that’s being underestimated and shouldn’t be overlooked. Especially by corporations. I’ve been following the Comcast/Twitter customer satisfaction dissatisfaction story of Michael Arrington (from the influential and highly read blog, TechCrunch) who was one [...]