CNN #AskACop – Lessons in Hashtag Disasters

Twitter has seen its fair share of marketing mishaps over the last year, from celebrities to executives to companies jumping the gun on the use of hashtags and tweet chats without putting much thought or preparation into them beforehand. Last week Topps Company’s #RockThatRock campaign received some backlash, and simultaneously we saw CNN create some… Continue reading

From Response to Repair: Reputation Management in the Wake of a Crisis

When your company is facing a crisis, it’s critical to respond immediately. However, the long-term consequences of a crisis can be just as harmful to your brand’s image as the initial event. Though a strong crisis communications plan is essential, reputation management is an important part of ensuring that your brand is able to effectively… Continue reading

Five Essentials for Your Crisis Communications Toolkit

When a crisis breaks, things accelerate quickly. It takes only minutes for a scandalous tweet to end up as top news on Huffington Post, and only one reporter to post a story about something negative or controversial on your company for it to take off in the media like wildfire. In today’s 24/7 media cycle,… Continue reading

Hashtag Gone Wild: How JPMorgan Chase’s Twitter Chat Went Awry #askJPM

Recently, JPMorgan Chase (@jpmorgan) had to shut down a Twitter chat using the ill-fated hashtag #AskJPM. No, not because no one asked good questions (or the radio silence that most PR people fear), but instead, because the questions asked of James B. Lee Jr., vice chairman and top deal maker, were hostile, offensive and inciting… Continue reading

Executive Blunders, Reputation Recon: Real-World Crisis Communications

Q: What do Lockheed Martin, the CIA and Waffle House have in common? A: Their leaders have all made headlines thanks to personal scandals. For most people, mistakes in one’s personal life don’t have long-term business repercussions. For a high-profile executive on the other hand, every move may be monitored by employees, clients and the… Continue reading

Opportunities Exist In Every Scandal: How Las Vegas Continues To Gamble and Win

Given the extensive global coverage of Prince Harry’s recent shenanigans, I don’t feel the need to detail out the complete scenario that unfolded last week at the Encore Wynn resort. However, examining the meticulous yet rapid PR production brought forth by the Las Vegas Convention and Visitor’s Authority is worth reviewing in great detail. Below is… Continue reading

Three Positive Takeaways from Progressive Insurance’s Twitter Blunder

As a PR pro, imagine waking up to this headline about your client: “My Sister Paid Progressive Insurance to Defend Her Killer in Court.” To me, that sounds like a nightmare. Yesterday afternoon, Progressive Insurance experienced that headline, and subsequent uproar within the Twittersphere surrounding its recent crisis. If companies are going to engage with… Continue reading

Social Media Crisis Response Times – How long do you have before the @#$% hits the fans?

Recently, we worked on a submission for a Social Media Crisis Guidebook that will be published in a few weeks. One of the issues we discussed in our chapter deals with the timeline of a social media crisis and how quickly companies need to respond. Before the advent of social media, a crisis situation typically… Continue reading

Editorial vs. Advertising: Blurring the Lines

Over the last 10 years, the line between journalists and readers has grown significantly shorter. From blogging to commenting to online sharing, the swift rise of the Internet and social media has allowed the consumer to be the producer in a way that was never before possible. The line between editorial and advertising has also… Continue reading

Egregious Breach of PR ethics

It’s one of the Ten Commandments of PR: transparency. Apparently the Coghlan Consulting Group didn’t get the memo. Back in September the PR firm came under fire after the LA Times uncovered that Coghlan was affiliated with fake news site, News Hawks Review, and had been shamelessly promoting their client Central Basin Municipal Water District of… Continue reading