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Acquisitions can be a fun — and scary — time for communications pros. I remember during my days at 24/7 Media, at the height of the dot com boom, we acquired nine companies during my tenure. Nine!
At the time, not all of the companies brought into the fold were also brought in to our existing [...]
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I wanted to give WNYC a shout-out for replying to my whiny email about missing the beginning of Morning Edition yesterday. Within an hour of my inquiry, a member of their Listener Services team sent me this terrific reply. She gave me permission to post it, so long as I didn’t give her kudos by [...]
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MarketingProfs, one of our favorite resources for all things marketing, offered up a nice recap of some of their best articles from 2007. One of the most useful for any marketer is their list of words to avoid in your email subject lines to stay off the spam list. Some are quite surprising – like [...]
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When Bronto cold-called me in June, I assumed the message had been taken incorrectly. I even corrected the message-taker. “You must mean Pronto,” I said.
Nope, it really was Bronto, an email marketing software company, calling. (Sorry, Walter.)
After a short conversation where I declined the invitation to participate in a demo but passed along my email [...]
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An interesting article in this month’s Internet Retailer Magazine highlights the downsides of ‘batch and blast’ e-mail marketing tactics and the key benefits of highly targeted, relevant campaigns.
Key takeaways from the article E-Mail Marketing May Be All Grown Up, But Marketers Still Have Lessons to Learn include:
Effective e-mail marketing is more challenging than ever as [...]
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1. I received this email from the American Marketing Association today:
The email is fine. But why pay for scroll bar customization? (It’s purple and has arrows that are a tiny bit different from the classic Outlook scroll bar.)
Lesson: If you’re going to pay someone to design and code your email, make sure they focus on [...]
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