Whether you’re in public relations or a related industry, you’ve likely attended your fair share of networking events. Mingling with the crowd and making worthwhile connections isn’t easy. Here are some tips for working a room: 1) Plan Your Intro. When approaching someone you don’t know, think about an opening line (just don’t ask them [...]
Tip of the hat to Katie Safrey for this timely guest post. So maybe your company has decided to sponsor a few industry-related events this quarter, and you are the lucky soul that’s been selected to man the 6 foot table. Or maybe you’re a small business owner that’s trying to drum up business by [...]
Affect Strategies Media Specialist Walter Ocner attended a “meet the medical correspondents” event this week and gives us these highlights. I had the recent pleasure of helping put together a panel for the International Radio and Television Society Foundation (IRTS) titled “Doctors on TV: Medical Editors and Correspondents”. The event was held in the HBO [...]
I am co-chairing the T3 PR Conference this year (the annual conference for PRSA’s Technology Section). We just opened up the Call for Papers and are actively recruiting speakers. If you know someone that you’d like to suggest, drop me a line. Submissions can be made online. About T3 PR: “The T3 PR Conference will [...]
I confess I have never been to South by Southwest. However, the beauty of any conference attended by obsessive bloggers is that you can follow the fun online wherever you are. Yesterday afternoon, I noticed a few tweets regarding Sarah Lacy’s keynote interview with Facebook founder Mark Zuckerberg. Sarah, a tech reporter for BusinessWeek, was [...]
Yesterday I had the pleasure of attending OMMA Behavioral, MediaPost’s one-day behavioral targeting conference. As I was telling a co-worker this morning, my brain is exploding with BT goodness! I took 20 pages of notes, so this will definitely not be the last Tech Affect blog post on this topic. Before I dig in, I [...]
Yesterday I had the honor of moderating a panel of esteemed tech journalists at PRSA-NY’s Meet the Media event in NY. Panelists Penny Crosman, Senior Editor, Wall Street & Technology, John Falcone, Senior Editor, CNET.com, Peter Kafka, Managing Editor, Silicon Alley Insider, and David Lidsky, Senior Editor, Fast Company, all shared their insights and anecdotes on [...]
It’s not often that I get the opportunity to show off my marketing skills for my friends and family. While I’m sure they appreciate my insightful deconstructions of television commercials and other forms of mass advertising, I sometimes think they don’t really “get” what I do on a day-to-day basis. (As my grandfather is fond [...]