How to Navigate a Tradeshow

While navigating a tradeshow, whether for a client or for your own company, it is important to maximize the benefits of attending by setting up interviews, attending sessions and networking throughout. Brittany Bevacqua, Senior Director at Affect, shares key strategic tips to a successful event.

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NYC Social Media Week Key Takeaways – February 25, 2015

The second day of NYC Social Media Week continued today with impressive presenters who shared insights and analysis on the latest trends in social media. Here are the top three highlights of the day from the Affect team.

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Breaking Through the Noise: Using Event Insights to Generate Coverage

One of the questions we frequently get from clients is: How can we get press around industry events? The answer often depends on a variety of factors, including: The event type – Is this a major conference, or a smaller, more intimate event? The people – Will the Apples and Googles of the world be… Continue reading

Successful On-site PR Support

How to be a Valuable Partner at a Conference with Your Client Whether you’re a seasoned conference veteran, or a new comer, industry events are hectic and unpredictable.  As a PR professional, the goal is always to give your client every opportunity to shine – whether it is in front of reporters in attendance, potential… Continue reading

Work that Room: Top Five Tips for Making the Most Out of a Networking Event

Whether you’re in public relations or a related industry, you’ve likely attended your fair share of networking events. Mingling with the crowd and making worthwhile connections isn’t easy. Here are some tips for working a room: 1) Plan Your Intro. When approaching someone you don’t know, think about an opening line (just don’t ask them… Continue reading

See and Be Seen – 5 Ways to “Make It Work” at Industry Events

Tip of the hat to Katie Safrey for this timely guest post. So maybe your company has decided to sponsor a few industry-related events this quarter, and you are the lucky soul that’s been selected to man the 6 foot table.  Or maybe you’re a small business owner that’s trying to drum up business by… Continue reading

Guest Blog: Doctors on TV: The IRTS Medical Editors & Correspondents Panel

Affect Strategies Media Specialist Walter Ocner attended a “meet the medical correspondents” event this week and gives us these highlights. I had the recent pleasure of helping put together a panel for the International Radio and Television Society Foundation (IRTS) titled “Doctors on TV: Medical Editors and Correspondents”. The event was held in the HBO… Continue reading

T3 PR Conference (Theory, Technology & Tactics for High-Tech PR) Call for Speakers

I am co-chairing the T3 PR Conference this year (the annual conference for PRSA’s Technology Section). We just opened up the Call for Papers and are actively recruiting speakers. If you know someone that you’d like to suggest, drop me a line. Submissions can be made online. About T3 PR: “The T3 PR Conference will… Continue reading

Sarah Lacy at SXSWi: What Happened?

I confess I have never been to South by Southwest. However, the beauty of any conference attended by obsessive bloggers is that you can follow the fun online wherever you are. Yesterday afternoon, I noticed a few tweets regarding Sarah Lacy’s keynote interview with Facebook founder Mark Zuckerberg. Sarah, a tech reporter for BusinessWeek, was… Continue reading

OMMA Behavioral: Come for the Speakers, Stay for the Baklava

Yesterday I had the pleasure of attending OMMA Behavioral, MediaPost’s one-day behavioral targeting conference. As I was telling a co-worker this morning, my brain is exploding with BT goodness! I took 20 pages of notes, so this will definitely not be the last Tech Affect blog post on this topic. Before I dig in, I… Continue reading