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One of the questions we frequently get from clients is: How can we get press around industry events? The answer often depends on a variety of factors, including: The event type – Is this a major conference, or a smaller, more intimate event? The people – Will the Apples and Googles of the world be there? Is media attending and are they taking meetings? How many people and/or companies will be there? The spend – Did you secure booth space, or are you flying solo? Are you a sponsor, or Read more [...]

Successful On-site PR Support

by Lulu Li on December 5, 2013

How to be a Valuable Partner at a Conference with Your Client Whether you’re a seasoned conference veteran, or a new comer, industry events are hectic and unpredictable.  As a PR professional, the goal is always to give your client every opportunity to shine – whether it is in front of reporters in attendance, potential customers or industry peers. Having been a conference producer in the past, I have seen many PR professionals try varying strategies to achieve success on-site. Now that I’m Read more [...]

Whether you’re in public relations or a related industry, you’ve likely attended your fair share of networking events. Mingling with the crowd and making worthwhile connections isn’t easy. Here are some tips for working a room: 1) Plan Your Intro. When approaching someone you don’t know, think about an opening line (just don’t ask them if they come here often). A tried and true approach is to inquire about their connection to the organization hosting the event. 2) Engage the loner. Read more [...]

Tip of the hat to Katie Safrey for this timely guest post. So maybe your company has decided to sponsor a few industry-related events this quarter, and you are the lucky soul that’s been selected to man the 6 foot table.  Or maybe you’re a small business owner that’s trying to drum up business by networking at some local conferences.  Either way, you have a choice.  You could look at this as an opportunity to sit all day and speak when spoken to, or you could view it as a proactive opportunity Read more [...]

Affect Strategies Media Specialist Walter Ocner attended a “meet the medical correspondents” event this week and gives us these highlights. I had the recent pleasure of helping put together a panel for the International Radio and Television Society Foundation (IRTS) titled “Doctors on TV: Medical Editors and Correspondents”. The event was held in the HBO auditorium in New York City and brought together four of the most prominent medical correspondents on television today: Dr. Max Gomez, Read more [...]

I am co-chairing the T3 PR Conference this year (the annual conference for PRSA’s Technology Section). We just opened up the Call for Papers and are actively recruiting speakers. If you know someone that you’d like to suggest, drop me a line. Submissions can be made online. About T3 PR: “The T3 PR Conference will take place in NY on 9/11/08 and will be devoted to issues facing today’s practitioners who specialize in public relations for organizations in technology industries. The Conference Read more [...]

I confess I have never been to South by Southwest. However, the beauty of any conference attended by obsessive bloggers is that you can follow the fun online wherever you are. Yesterday afternoon, I noticed a few tweets regarding Sarah Lacy’s keynote interview with Facebook founder Mark Zuckerberg. Sarah, a tech reporter for BusinessWeek, was universally panned — not necessarily for the content of the questions she asked, or for the answers she was able to squeeze out of the notoriously hard-to-read Read more [...]

Yesterday I had the pleasure of attending OMMA Behavioral, MediaPost’s one-day behavioral targeting conference. As I was telling a co-worker this morning, my brain is exploding with BT goodness! I took 20 pages of notes, so this will definitely not be the last Tech Affect blog post on this topic. Before I dig in, I wanted to say hi to Stewart (no business card) from IC Group, for listening to me rant about how social networks used to be called online communities; to Elissa, from Revenue Science, Read more [...]

Meet the Tech Media

by Sandra Fathi on October 17, 2007

Yesterday I had the honor of moderating a panel of esteemed tech journalists at PRSA-NY’s Meet the Media event in NY. Panelists Penny Crosman, Senior Editor, Wall Street & Technology, John Falcone, Senior Editor,, Peter Kafka, Managing Editor, Silicon Alley Insider, and David Lidsky, Senior Editor, Fast Company, all shared their insights and anecdotes on how PR professionals can get their attention and get some ink (or bytes) for their clients. I am very grateful to the journalists Read more [...]

It’s not often that I get the opportunity to show off my marketing skills for my friends and family. While I’m sure they appreciate my insightful deconstructions of television commercials and other forms of mass advertising, I sometimes think they don’t really “get” what I do on a day-to-day basis. (As my grandfather is fond of saying, “Baby, you lost me at computer.”) So I approached my upcoming birthday party with relish. An event! That requires invitations! Once I foisted control away from Read more [...]