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by Julia Gaynor on February 4, 2010
Earlier this week I had the privilege of attending the Publicity Club of New York’s “The Wall Street Journal, Et. Al.” Social Media Week panel discussion. As I sat down to eat my dry chicken breast and salad, I noticed that I was one the younger people in the room. I couldn’t help but think [...]
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by Sandra Fathi on February 3, 2010
A friend and colleague of mine recently shot me an email asking me how can he gain more followers on Twitter. As I started to respond, I realized that although there were many resources available, my quick and dirty response could help some other folks as well. So, here is my best/shortest advice on gaining [...]
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by Leslie Campisi on January 25, 2010
I’m all for social networking sites playing nicely in the sandbox. On a philosophical level, yes, thanks very much, LinkedIn, for allowing tweets to appear in your users’ status updates. Very kind of you. And Facebook, how generous of you to allow twitterers to use the tag #fb.
I also understand why the management teams of [...]
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by Sandra Fathi on December 28, 2009
If you are engaging in social media, you should be measuring the results of your work. Although social media is often ‘free’, your time and efforts are not. Therefore, any social media program should measure the value of its investment. There are many areas to measure that are more qualitative than quantitative, but here is [...]
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by Sandra Fathi on December 21, 2009
An article I wrote recently appeared in PRNews on “Building Your Brand the Social Way” outlining some universal truths regarding social media engagement. If your company is blogging, tweeting or friending, you might want to check it out. Highlights include:
Have a voice and stay on message (themes)
Be authentic, honest & ethical
Get ready for a long-term [...]
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by Sandra Fathi on June 12, 2009
I wanted to bring to your attention that Facebook is about to allow ‘vanity’ URLs to be registered beginning at midnight tonight. This means that instead of having a web address that’s an incoherent string of numbers or letters, you can now have a Facebook Profile or Page with a ‘name’. So, instead of having [...]
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by Yasmin Ben-Dror on May 18, 2009
Just to add to Sandra’s great blog on May 15th on “5 Tips on Finding the Right Social Media Advisor or Agency for Your Company”, MarketingSherpa posted a chart on this: “Majority of Marketers Believe No Experience is Needed to be a Social Media Expert”
I have to provide you with the full summary – its [...]
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by Yasmin Ben-Dror on May 4, 2009
For those who are following me on Twitter (@yasminbendror), I know I tweeted about this, but I have the need to write more that 140 characters!
So, David Martin, Vice President, Primary Research at Nielsen Online – a research company that delivers audience and Internet measurement metrics – released some interesting data last week on his [...]
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by Sandra Fathi on March 24, 2009
I have had so many discussions lately with marketers and PR folks that are practically in a panic about how to engage in social media. Suddenly, their CEO or their clients are adamant that they need to be on YouTube, FaceBook, MySpace, Twitter, LinkedIn, Flickr, blogging…. and a host of other activities. They want them [...]
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by Yasmin Ben-Dror on January 15, 2009
Yesterday the Affect team sponsored and attended the Real-Time Communications Conference in NYC put together by the Business Development Institute (BDI)
I thought it was a great gathering: The keynote speaker was Ray Kerins, VP Worldwide Communications, Pfizer. The panel that followed was moderated by Melanie Milstein, author of Twitter and the Micro-Messaging Revolution with Dave [...]
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