I love music, so reasonably I’ve been an avid user of Spotify since it first appeared in the United States. Aside from fulfilling my music needs, Spotify has consistently offered so much more. Most recently the company announced that they now offer applications. One of Spotify’s initial applications was the Rolling Stone application. While users listen [...]
The Holy Grail in PR is saying the right thing, at the right time, to the right person. Succeed in doing that, and every idea and story you pitch a reporter has the potential of being published. A few days ago, Lora Kolodny, tech writer at Fast Company, let her Facebook subscribers know that in order [...]
by admin on November 2, 2011
Everyone wants to know exactly how to measure social media results. There are a number of ways, but here we have asked Shonali Burke, who specializes in this exact conversation, to explain what companies should be discussing when they’re talking social media measurement. When it comes to talking about the efficacy of investing resources in [...]
It’s that time again for the Fall Classic, as the Texas Rangers and St. Louis Cardinals match up to take home the pennant. As a native of Dallas, I’ll be cheering for my Rangers, but MLB deserves a massive applause for its use of social media this year. That’s because the MLB hit a social [...]
Since the creation of social networks, advertisers have wanted new ways that would allow users to share advertisements with their networks. Finally, advertisers have the tool that allows users to share the ads with members of their community, directly. Well, that is the community on Google+ anyways. Announcing via its AdSense blog, Google has launched [...]
Every once in awhile, media companies pull down the shades and give tips to public relation professionals on how to pitch their journalists. Lets face it; PR folks love this because it gives us an opportunity to refresh our strategy with the outlet. And this refresh can lead to new hits for our clients. What’s [...]
Google+ made a splash a couple weeks ago, when it launched in private beta, providing marketers and PR professionals another social media venue to study and decide how to use it for sales purposes. While brands can’t create presences on Google+ yet, there are already plans to build Facebook-like brand pages. Once that happens, there’s no [...]
by admin on June 13, 2011
With Internet Week 2011 winding down in New York City, we wanted to ask someone who saw about as much as of the week’s festivities as one person could. Here’s what you missed, and what you need to know about this year’s Internet Week from guest Stephanie Grayson, an experienced communications professional and friend of Affect’s. [...]
With Internet Week in full swing, a couple colleagues and I braved the Manhattan heat to venture down to Internet Week’s headquarters to learn from a few comedians about how to effectively use comedy on social media platforms. The star-studded panel for this event included Witstream CCO Michael Ian Black, Judah Friedlander of 30 Rock [...]
It’s Internet Week once again in New York City. This year, Affect is hitting the streets and checking out the events then blogging about what they learn and see. With events happening all over the city, there’s plenty to check out. To read the latest updates from Internet Week, check back here daily for Affect’s [...]