5 Tips For Writing Great Social Media Content

Writing on behalf of a brand is an important part of a PR pros job – and is a critical skill to master. Whether it’s a pitch, byline or press release, we’re expected to take a our client’s message and transform it into valuable  content that can be adapted to fit almost any medium. However, does that protocol change when you… Continue reading

Communicating Where it Counts: Choosing the Right Social Platforms for Your Audience

It’s common knowledge that in order to succeed in today’s business environment, a social media presence is a must. Once upon a time, this just meant having a company Facebook page and Twitter profile. But now, with an ever-expanding array of social platforms, how do you identify which ones will benefit your business objectives? Though… Continue reading

New Study Touts the Power of Email

Just when you thought that communication via email was becoming a relic of the past, a new report from McKinsey & Co. reveals that email is actually nearly 40 times more effective for reaching customers than Facebook and Twitter combined.  Likes, favorites and follows are great for engaging with your customers in real time, but… Continue reading

PR Daily Shares Unknown Facebook Tips & Tricks – by Cara Friedman

Many Facebook users retreat to the site on a daily, if not hourly, basis. Spending so much time familiarizing yourself with a platform may lead you to believe that you know all there is to know about a network. We at Affect constantly check Facebook, and even we were surprised by some of its capabilities,… Continue reading

Social Media Behavior Is Starting to Shift

I love attending Social Media Week events and panels because they expose and engage their audiences to new thoughts and behaviors online. Last week The New York Times, “What Happens when Everything is Social” surpassed my expectations and shed some serious light on perceptions and shifts journalists are currently experiencing within social media. Shift #1:… Continue reading

Opportunities Exist In Every Scandal: How Las Vegas Continues To Gamble and Win

Given the extensive global coverage of Prince Harry’s recent shenanigans, I don’t feel the need to detail out the complete scenario that unfolded last week at the Encore Wynn resort. However, examining the meticulous yet rapid PR production brought forth by the Las Vegas Convention and Visitor’s Authority is worth reviewing in great detail. Below is… Continue reading

Five Reasons Why I’m Not Using Facebook Advertising

I’m in agreement with 86% of marketers – Facebook is here to stay, and is a critical tool for communicating with your audiences (although, I believe that for consumer brands, the odds of realizing strong ROI are better). In fact, I’m surprised that the statistic from Ad Age wasn’t higher. Consumers are using Facebook for everything – to search for new… Continue reading

First Step in Overcoming Social Overload: Admit You Are Powerless Over Tech Advancements

Guest post from Steve Goldstein, Editorial Director of PR News. During Internet Week in New York, I attended a presentation that drove home the point that communicators are overloaded with social media options and sinking under the weight of an endless flow of data. Up on the video screen a chart displayed dozens of interconnected logos—each… Continue reading

Don’t Forget, March 30 is Facebook Timeline Time: Tips to Remember as your Brand Makes the Transition

The only reason you wouldn’t know about the March 30 deadline for the transition to the Facebook Timeline is if you’re living under a rock. But let’s say you’re a last minute kind of person/brand, and you haven’t sufficiently planned out your timeline updates for the changeover. Below are some quick tips to keep in… Continue reading

SOCIAL MEDIA APPLICATIONS; HOW BUSINESSES CAN ENGAGE USERS IN SOCIAL MEDIA

I love music, so reasonably I’ve been an avid user of Spotify since it first appeared in the United States. Aside from fulfilling my music needs, Spotify has consistently offered so much more. Most recently the company announced that they now offer applications. One of Spotify’s initial applications was the Rolling Stone application. While users listen… Continue reading