An article I wrote recently appeared in PRNews on “Building Your Brand the Social Way” outlining some universal truths regarding social media engagement. If your company is blogging, tweeting or friending, you might want to check it out. Highlights include:
Have a voice and stay on message (themes)
Be authentic, honest & ethical
Get ready for a long-term [...]
I wanted to bring to your attention that Facebook is about to allow ‘vanity’ URLs to be registered beginning at midnight tonight. This means that instead of having a web address that’s an incoherent string of numbers or letters, you can now have a Facebook Profile or Page with a ‘name’. So, instead of having [...]