Ah, Facebook. It’s so embedded in popular culture, there’s even a movie about it! But savvy B2B marketers have realized that Facebook also holds true potential when it comes to promoting new services, products or even contests. And it’s tempting to start a contest or promotion right from your Facebook wall – you throw up [...]
This afternoon I listened in on an excellent HubSpot webinar called The Science of Facebook Marketing which was presented by ‘social media scientist’ Dan Zarella. Dan’s presentation took a deep dive into how brands can effectively use Facebook to communicate with their target audience and what elements must be considered when using the platform. Here [...]
Today’s blog post is brought to you by Kate Lee, an account exec here at Affect. Kate works on both public relations and social media accounts for our clients – and has become quite a pro at measuring engagement and success on social media campaigns.
If you’re a page administrator for a [...]
An article I wrote recently appeared in PRNews on “Building Your Brand the Social Way” outlining some universal truths regarding social media engagement. If your company is blogging, tweeting or friending, you might want to check it out. Highlights include:
Have a voice and stay on message (themes)
Be authentic, honest & ethical
Get ready for a long-term [...]
I wanted to bring to your attention that Facebook is about to allow ‘vanity’ URLs to be registered beginning at midnight tonight. This means that instead of having a web address that’s an incoherent string of numbers or letters, you can now have a Facebook Profile or Page with a ‘name’. So, instead of having [...]
