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It’s common knowledge that in order to succeed in today’s business environment, a social media presence is a must. Once upon a time, this just meant having a company Facebook page and Twitter profile. But now, with an ever-expanding array of social platforms, how do you identify which ones will benefit your business objectives? Though it’s easy to be overwhelmed by the number of choices, it’s important to remember that when it comes to social, sometimes less is more. When you’re beginning Read more [...]

Just when you thought that communication via email was becoming a relic of the past, a new report from McKinsey & Co. reveals that email is actually nearly 40 times more effective for reaching customers than Facebook and Twitter combined.  Likes, favorites and follows are great for engaging with your customers in real time, but email has remained the frontrunner for conversions. We’ve always seen the value in using email marketing to gain new customers and have recommended this for many Read more [...]

Many Facebook users retreat to the site on a daily, if not hourly, basis. Spending so much time familiarizing yourself with a platform may lead you to believe that you know all there is to know about a network. We at Affect constantly check Facebook, and even we were surprised by some of its capabilities, like the one below: Facebook gives your fans the ability to “like” your page through text message. All you need to do is text “Like [insert your page username here]” to FBOOK (32665). Users Read more [...]

I love attending Social Media Week events and panels because they expose and engage their audiences to new thoughts and behaviors online. Last week The New York Times, “What Happens when Everything is Social” surpassed my expectations and shed some serious light on perceptions and shifts journalists are currently experiencing within social media. Shift #1: Only sharing with yourself? More and more people will start leveraging social media to share personal life events with only themselves. Read more [...]

Given the extensive global coverage of Prince Harry’s recent shenanigans, I don’t feel the need to detail out the complete scenario that unfolded last week at the Encore Wynn resort. However, examining the meticulous yet rapid PR production brought forth by the Las Vegas Convention and Visitor’s Authority is worth reviewing in great detail. Below is an overview of how the scandal has impacted these brands: Celebrity Guest Stays for Free: Encore Wynn Comps Harry’s Room Owners of Encore Read more [...]

I’m in agreement with 86% of marketers - Facebook is here to stay, and is a critical tool for communicating with your audiences (although, I believe that for consumer brands, the odds of realizing strong ROI are better). In fact, I’m surprised that the statistic from Ad Age wasn’t higher. Consumers are using Facebook for everything – to search for new products and brands, email and chat with their friends, document their daily lives, find jobs, make purchases….the list goes on and on.  It’s Read more [...]

Guest post from Steve Goldstein, Editorial Director of PR News. During Internet Week in New York, I attended a presentation that drove home the point that communicators are overloaded with social media options and sinking under the weight of an endless flow of data. Up on the video screen a chart displayed dozens of interconnected logos—each one representing a hot, formerly hot and soon-to-be-hot digital channel. “Does this represent your typical workday and the choices you have to make?” Read more [...]

The only reason you wouldn’t know about the March 30 deadline for the transition to the Facebook Timeline is if you’re living under a rock. But let’s say you’re a last minute kind of person/brand, and you haven’t sufficiently planned out your timeline updates for the changeover. Below are some quick tips to keep in mind as you make the transition. It’s ok not to have all your information updated by March 30. Brands will still be able to modify a timeline, however make an internal schedule Read more [...]

I love music, so reasonably I’ve been an avid user of Spotify since it first appeared in the United States. Aside from fulfilling my music needs, Spotify has consistently offered so much more. Most recently the company announced that they now offer applications. One of Spotify’s initial applications was the Rolling Stone application. While users listen to music, they are able to read song reviews directly from Rolling Stone’s editorial team. The symbiotic relationship distributes recognition Read more [...]

The Holy Grail in PR is saying the right thing, at the right time, to the right person. Succeed in doing that, and every idea and story you pitch a reporter has the potential of being published. A few days ago, Lora Kolodny, tech writer at Fast Company, let her Facebook subscribers know that in order for her to consider covering a company, the pitch had to incorporate answers to the ten questions that she listed. Kolodny’s questions are wonderfully spot-on and very insightful for us Read more [...]