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by Ryan Derousseau on May 11, 2011
I recently read Richard Koch’s famed book “The 80/20 Principle: The Secret to Achieving More with Less” (I know I’m well over a decade late). For those who haven’t read the book, it’s a modern application of the Pareto Principle. This principle states that 80 percent of our efforts contribute to 20 percent of results [...]
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by Mary Salvaggio on May 6, 2011
Like millions of Americans, I was up late this Sunday night watching, mouth agape, as the news of Osama bin Laden’s death was announced. When I came into work Monday and scanned the blogosphere, I saw, as expected, massive amounts of posts about the event itself, how President Obama handled the address, and more details [...]
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by Ryan Derousseau on April 12, 2011
LinkedIn has been on a blistering pace in the past year with a bunch of new updates. Recently, the professional networking site did it again, offering a new set of plugins for use by companies. It’s as if they’re preparing for something big. But many of these new plugins have added features that give users [...]
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by Elissa Ehrlich on March 25, 2011
Next week, the Web 2.0 Expo, known throughout the tech industry as one of the premier conferences for the digital economy, will take place in San Francisco. Now in its fifth year, the show bills itself as being “for the builders of the next-generation web: designers, developers, entrepreneurs, marketers, and business strategists.” Affect’s own president [...]
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by Ryan Derousseau on March 18, 2011
A little over a month ago, Facebook announced that it would be switching up its Facebook fan pages, offering a new layout and extra capabilities for administrators. While not all of the fan pages appear to be using this new format, soon every administrator will. But fret not; this is a great thing for those [...]
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by Ryan Derousseau on February 16, 2011
Today, we’ve got some exciting news for college students out there looking for a fantastic summer internship in New York City. Affect Strategies and Strutta, have launched The New York Intern Project, a contest to find our next summer intern! Working with Strutta, an interactive promotions company offering an intuitive contest builder that enables businesses [...]
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by admin on February 14, 2011
It’s new but many of the basics are the same. Johnson King explains the latest popular social media tool, Quora, and how best to manage it. The Social Media Week session Social Media Monitoring + Facebook + Quora showed that there’s still limited understanding of the new kid on the social media block. Quora has [...]
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by admin on February 14, 2011
It adds a whole new layer to the job search. But whether or not you actually want a new job, developing a presence on the social Web will only benefit your career down the line. Here are a few ways to make sure your professional appearance on social media will help your career advance. Read [...]
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by admin on February 14, 2011
How should businesses go about monitoring their Twitter or Facebook pages? Johnson King Account Executive Matthew Tubbs and Senior Account Executive Dana Hashem weighs in on a Social Media Week 2011 panel that discussed how companies should approach a new feed. The Facebook and Twitter for businesses event at Social Media Week 2011 saw Mark [...]
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by Elissa Ehrlich on February 11, 2011
Yesterday, I attended Pay Attention! Social Media Listening Done Right event as part of New York’s Social Media Week. I was drawn to this event because lately, everyone seems to be drowning in a sea of information, whether it’s on Twitter, Facebook or in their email inbox. True to its promise, panelists offered advice and [...]
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