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Social Media Week 2011: Top Tips for Social Media Listening Done Right

by Elissa Ehrlich on February 11, 2011

Yesterday, I attended Pay Attention! Social Media Listening Done Right event as part of New York’s Social Media Week. I was drawn to this event because lately, everyone seems to be drowning in a sea of information, whether it’s on Twitter, Facebook or in their email inbox. True to its promise, panelists offered advice and [...]

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Social Media Week 2011: From Silicon Roundabouts to a Silicon World

by admin on February 11, 2011

There’s many reasons and ways to use social media. In our latest installment on Social Media Week 2011, Johnson King Account Executive Rachel Phythian and Account Director Laura Mead discuss ways companies go about using social media. Social Media Week 2011: From Silicon Roundabouts to a Silicon World Technology companies, particularly internet-based ones, possess innate, [...]

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Social Media Week 2011: How Social Media Fueled the Success of Comedy Central’s Rally to Restore Sanity and/or Fear

by Brittany Bevacqua on February 11, 2011

Day two of NYC’s Social Media Week 2011 included a Comedy Central panel discussing how social media played a pivotal role in organizing, promoting and as a result, the success of Comedy Central’s Rally to Restore Sanity and/or Fear event. After Jon Stewart and Stephen Colbert announced on-air on September 17, 2010 that the rally would [...]

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Social Media Week 2011: 10 Ways to Suck at Social Media

by admin on February 10, 2011

There’s always a downside, and that’s the case with social media. Johnson King Account Executives Ginnia Cheng and Hannah Townsend talk about the bad moves companies make on the social web. We attended a fun Social Media Week session last night called 10 Ways to Suck at Social Media, which had the giggle-inducing hashtag of [...]

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Social Media Week: Social Commerce Has Arrived

by Ryan Derousseau on February 9, 2011

Since the creation of social media platforms, like Facebook, businesses have asked “how do we make money off of this?” Now, there’s proof that the money can flow with unique campaigns, harnessing the network to impact direct sales. It took a couple of years, but Social Media Week 2011 shows that social commerce has arrived. [...]

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Social Media Week 2011: How to Write for Social Media

by admin on February 9, 2011

Our next installment in the Social Media Week series, comes from Jonathan Mathias, Account Manager at Johnson King. Just how do you create quality content on social media channels? Yesterday afternoon, I went to a very interesting Social Media Week session called ‘Sweet Retweets.’  In it, Sue Keogh and Christine Cawthorne, parted with sage advice [...]

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What I learned about social media from Baratunde Thurston and The Onion

by Vanessa Rhinesmith on December 6, 2010

Last week, I attended a talk with Baratunde Thurston, Digital Director at The Onion (@TheOnion), as part of The Year of Social Media (@UIUCsocialmedia) event series at the University of Illinois Champaign-Urbana. The talk, Foursquare Rallies, Voter Protection, Open Joke Book and Other Awesome Things To Do With Social Media, was witty, fun, and full [...]

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A Look at Social Media Trends for 2011 (So Far)

by Vanessa Rhinesmith on December 2, 2010

It’s December 2nd and the end of 2010 is in sight. This also means that the social media predictions and trends preview for 2011 are starting to roll out. Here is an overview of some great posts that capture the first wave of predictions as well as a review of 2010: Communication and Marketing Trends [...]

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Online Community Building: Start with a Solid Foundation

by Vanessa Rhinesmith on November 22, 2010

We often talk about social media and community engagement, but don’t always separate the two. It is important to understand the distinction between social media and community as well as how they complement one another within a social strategy. Social media tools and technology can help to cultivate a community or provide online locations where [...]

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‘The Social Network’: A Reminder to Create Value

by Katie Creaser on October 19, 2010

I’ve been reading the discussions surrounding The Social Network (we’ve even covered it here on the Tech Affect), and until now I’ve avoided joining the conversation because I’ve felt like the movie was trying to position what I consider a non-story as an overly-intense drama. After seeing the movie, I haven’t changed my mind about [...]

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