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Build Your Brand the Social Way

by Sandra Fathi on December 21, 2009

An article I wrote recently appeared in PRNews on “Building Your Brand the Social Way” outlining some universal truths regarding social media engagement. If your company is blogging, tweeting or friending, you might want to check it out. Highlights include:

Have a voice and stay on message (themes)
Be authentic, honest & ethical
Get ready for a long-term [...]

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Finding a Job Through Social Media

by Sandra Fathi on April 13, 2009

Everyone knows that job candidates are flooding the market right now. There are jobs out there, but standing out in a sea of experienced, qualified applicants can be difficult, but not impossible. Social media offers a plethora of opportunities for marketers to reach consumers and businesses, but it also offers job candidates a direct line [...]

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Help: I’m drowning in Social Media

by Sandra Fathi on March 24, 2009

I have had so many discussions lately with marketers and PR folks that are practically in a panic about how to engage in social media. Suddenly, their CEO or their clients are adamant that they need to be on YouTube, FaceBook, MySpace, Twitter, LinkedIn, Flickr, blogging…. and a host of other activities. They want them [...]

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Takeaways from the Real-Time Communications Conference

by Yasmin Ben-Dror on January 15, 2009

Yesterday the Affect team sponsored and attended the Real-Time Communications Conference in NYC put together by the Business Development Institute (BDI)
I thought it was a great gathering: The keynote speaker was Ray Kerins, VP Worldwide Communications, Pfizer. The panel that followed was moderated by Melanie Milstein, author of Twitter and the Micro-Messaging Revolution with Dave [...]

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LinkedIn Grows Up: The Business Social Network Finally Adds Some Social Features

by Sandra Fathi on November 5, 2008

LinkedIn finally got a clue. I have been ‘using’ LinkedIn practically since it launched. I say ‘using’ because other than updating my profile and occasionally fending off an awkward introduction request to someone 5 steps away from me, it wasn’t very useful. I did find it helpful to be able to read the resume of [...]

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Internet-enabled Umbrella – Geeking in the Rain

by Sandra Fathi on May 23, 2008

A high-tech umbrella from Pileus has everything a tech geek needs – Internet access, large screen surface, a built-in camera, a motion sensor, GPS and a digital compass. It’s two main functions are social photo-sharing and 3D map navigation…uh, keeping you dry in the rain while looking like a total geek.
According to Pileus, [...]

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