Posts tagged as:

good marketing

Cleaning Up A Mess: What PR and Marketing Professionals Can Learn from Netflix

by Ola Lasman on October 27, 2011

The Netflix change in service fiasco continues to unfold this week. On Monday, the company revealed to investors the loss of 800,000 subscribers over the course of an already dismal quarter that involved a widely unpopular price increase and a failed plan to split its DVD and streaming services into two. Not surprisingly, stocks plummeted. [...]

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Pour Some Bourbon on Me (The Knob Creek Story)

by Katie Safrey on December 23, 2009

In my home, we’re Knob Creek drinkers. Knob Creek is a “Kentucky Straight Bourbon Whiskey” (that I do not recommend drinking in large doses). We buy a bottle once a year and slowly drink our way through it – and obviously don’t think much of it, or about the company that’s producing and bottling it. [...]

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