First Step in Overcoming Social Overload: Admit You Are Powerless Over Tech Advancements

Guest post from Steve Goldstein, Editorial Director of PR News. During Internet Week in New York, I attended a presentation that drove home the point that communicators are overloaded with social media options and sinking under the weight of an endless flow of data. Up on the video screen a chart displayed dozens of interconnected logos—each… Continue reading

Top PR Stories: What You Need to Know This Week

In public relations we are constantly monitoring news relating to our clients that we sometimes forget to keep up on our own industry. In order to help you with your weekly dose of industry news, I’ve included this week’s top PR articles below. 1. What SOPA Means for PR Professionals (Ragan’s PR Daily) SOPA was a… Continue reading

Google+ & PR: What does it mean for you and your company?

Earlier this week I gave a workshop of Google+ & PR for PRSA-NY. The class was particularly timely due to the expected announcement in the very near future, of company or brand pages on Google+. Public relations professionals have seen the rise, and fall, of a variety of social networks over the last four to… Continue reading

Ads Get Social On Google+

Since the creation of social networks, advertisers have wanted new ways that would allow users to share advertisements with their networks. Finally, advertisers have the tool that allows users to share the ads with members of their community, directly. Well, that is the community on Google+ anyways. Announcing via its AdSense blog, Google has launched… Continue reading

Plus One: Google+ Adds Another Space for Brand Monitoring

Google+ made a splash a couple weeks ago, when it launched in private beta, providing marketers and PR professionals another social media venue to study and decide how to use it for sales purposes. While brands can’t create presences on Google+ yet, there are already plans to build Facebook-like brand pages. Once that happens, there’s no… Continue reading

Google’s Not the Only One that Can Have Some Inspiration – Idea Day Hits Affect

Every once in awhile, you just have to unwind, relax, and let the ideas flow. For Affect, we tried something we’ve never attempted before: An employee Idea Day. In the same vein as Google and HP, everyone on the team was tasked to come up with an idea that would help Affect better serve clients,… Continue reading

Social Media Week 2011: Facebook and Twitter for Business – It’s time to get personal

How should businesses go about monitoring their Twitter or Facebook pages? Johnson King Account Executive Matthew Tubbs and Senior Account Executive Dana Hashem weighs in on a Social Media Week 2011 panel that discussed how companies should approach a new feed. The Facebook and Twitter for businesses event at Social Media Week 2011 saw Mark… Continue reading

Finding a Job Through Social Media

Everyone knows that job candidates are flooding the market right now. There are jobs out there, but standing out in a sea of experienced, qualified applicants can be difficult, but not impossible. Social media offers a plethora of opportunities for marketers to reach consumers and businesses, but it also offers job candidates a direct line… Continue reading

Maximizing the Value of Your News: From Twitter to Google

I am working on my presentation for a Vocus webinar later this afternoon, entitled ‘Maximizing the Value of Your News: From Twitter to Google‘ with my co-presenter Jenni Bowring-McDonough from Free Spirit Publishing. As with all presentations of this kind, there is never enough time to review all of the material or share as much… Continue reading

Is Print Dying?

Just last week I read the FORTUNE magazine (Jan issue) interview with Google CEO Eric Schmidt and his sentiments on the newspaper industry, wishing he could rescue it, and declaring his passion and want for this industry to survive! In answer to the question: What if the newspaper industry does go down? said, “To me… Continue reading