In public relations we are constantly monitoring news relating to our clients that we sometimes forget to keep up on our own industry. In order to help you with your weekly dose of industry news, I’ve included this week’s top PR articles below. 1. What SOPA Means for PR Professionals (Ragan’s PR Daily) SOPA was a [...]
Earlier this week I gave a workshop of Google+ & PR for PRSA-NY. The class was particularly timely due to the expected announcement in the very near future, of company or brand pages on Google+. Public relations professionals have seen the rise, and fall, of a variety of social networks over the last four to [...]
Since the creation of social networks, advertisers have wanted new ways that would allow users to share advertisements with their networks. Finally, advertisers have the tool that allows users to share the ads with members of their community, directly. Well, that is the community on Google+ anyways. Announcing via its AdSense blog, Google has launched [...]
Google+ made a splash a couple weeks ago, when it launched in private beta, providing marketers and PR professionals another social media venue to study and decide how to use it for sales purposes. While brands can’t create presences on Google+ yet, there are already plans to build Facebook-like brand pages. Once that happens, there’s no [...]
Every once in awhile, you just have to unwind, relax, and let the ideas flow. For Affect, we tried something we’ve never attempted before: An employee Idea Day. In the same vein as Google and HP, everyone on the team was tasked to come up with an idea that would help Affect better serve clients, [...]
by admin on February 14, 2011
How should businesses go about monitoring their Twitter or Facebook pages? Johnson King Account Executive Matthew Tubbs and Senior Account Executive Dana Hashem weighs in on a Social Media Week 2011 panel that discussed how companies should approach a new feed. The Facebook and Twitter for businesses event at Social Media Week 2011 saw Mark [...]
Everyone knows that job candidates are flooding the market right now. There are jobs out there, but standing out in a sea of experienced, qualified applicants can be difficult, but not impossible. Social media offers a plethora of opportunities for marketers to reach consumers and businesses, but it also offers job candidates a direct line [...]
I am working on my presentation for a Vocus webinar later this afternoon, entitled ‘Maximizing the Value of Your News: From Twitter to Google‘ with my co-presenter Jenni Bowring-McDonough from Free Spirit Publishing. As with all presentations of this kind, there is never enough time to review all of the material or share as much [...]
Just last week I read the FORTUNE magazine (Jan issue) interview with Google CEO Eric Schmidt and his sentiments on the newspaper industry, wishing he could rescue it, and declaring his passion and want for this industry to survive! In answer to the question: What if the newspaper industry does go down? said, “To me [...]
Yesterday the Affect team sponsored and attended the Real-Time Communications Conference in NYC put together by the Business Development Institute (BDI) I thought it was a great gathering: The keynote speaker was Ray Kerins, VP Worldwide Communications, Pfizer. The panel that followed was moderated by Melanie Milstein, author of Twitter and the Micro-Messaging Revolution with [...]
